Jeannette Paschen

3.2k total citations · 4 hit papers
18 papers, 2.0k citations indexed

About

Jeannette Paschen is a scholar working on Sociology and Political Science, Marketing and Management Information Systems. According to data from OpenAlex, Jeannette Paschen has authored 18 papers receiving a total of 2.0k indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Sociology and Political Science, 9 papers in Marketing and 5 papers in Management Information Systems. Recurrent topics in Jeannette Paschen's work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and AI in Service Interactions (4 papers). Jeannette Paschen is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and AI in Service Interactions (4 papers). Jeannette Paschen collaborates with scholars based in Sweden, Canada and United States. Jeannette Paschen's co-authors include Jan Kietzmann, Edward Boon, Matthew Wilson, Emily Treen, Tim C. Kietzmann, João J. Ferreira, Mana Farshid, Theresa Eriksson, Leyland Pitt and Amir Dabirian and has published in prestigious journals such as European Journal of Marketing, Business Horizons and Journal of Advertising Research.

In The Last Decade

Jeannette Paschen

18 papers receiving 1.9k citations

Hit Papers

How blockchain technologies impact your business model 2018 2026 2020 2023 2019 2018 2019 2020 100 200 300 400
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. How blockchain technologies impact your business model
    2019 441 citations Jeannette Paschen, Edward Boon et al. Business Horizons profile →
  2. Artificial Intelligence in Advertising
    2018 253 citations Jan Kietzmann, Jeannette Paschen et al. Journal of Advertising Research profile →
  3. Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
    2019 234 citations Jeannette Paschen, Jan Kietzmann et al. Journal of Business and Industrial Marketing profile →
  4. Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel
    2020 202 citations Jeannette Paschen, Matthew Wilson et al. Business Horizons profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Jeannette Paschen Sweden 15 563 528 482 474 377 18 2.0k
Jan Muntermann Germany 18 545 1.0× 397 0.8× 451 0.9× 281 0.6× 335 0.9× 71 1.9k
Umberto Panniello Italy 24 403 0.7× 598 1.1× 535 1.1× 609 1.3× 218 0.6× 67 2.2k
Muhammad Anshari Brunei 26 598 1.1× 636 1.2× 496 1.0× 243 0.5× 238 0.6× 142 2.5k
Mahmood Shah United Kingdom 20 409 0.7× 578 1.1× 345 0.7× 317 0.7× 204 0.5× 94 1.9k
Michel Avital Denmark 23 582 1.0× 582 1.1× 538 1.1× 285 0.6× 195 0.5× 97 2.2k
Qing Cao United States 23 820 1.5× 294 0.6× 553 1.1× 393 0.8× 648 1.7× 60 2.6k
Henner Gimpel Germany 20 603 1.1× 232 0.4× 336 0.7× 416 0.9× 298 0.8× 109 1.9k
Chee‐Wee Tan Denmark 22 658 1.2× 316 0.6× 322 0.7× 413 0.9× 309 0.8× 105 2.0k
Pedro R. Palos‐Sánchez Spain 28 913 1.6× 332 0.6× 278 0.6× 476 1.0× 294 0.8× 101 2.4k
Nicholas Berente United States 24 670 1.2× 312 0.6× 651 1.4× 338 0.7× 164 0.4× 121 2.5k

Countries citing papers authored by Jeannette Paschen

Since Specialization
Citations

This map shows the geographic impact of Jeannette Paschen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jeannette Paschen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jeannette Paschen more than expected).

Fields of papers citing papers by Jeannette Paschen

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jeannette Paschen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jeannette Paschen. The network helps show where Jeannette Paschen may publish in the future.

Co-authorship network of co-authors of Jeannette Paschen

This figure shows the co-authorship network connecting the top 25 collaborators of Jeannette Paschen. A scholar is included among the top collaborators of Jeannette Paschen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jeannette Paschen. Jeannette Paschen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
1.
Pitt, Christine, et al.. (2021). Artificial Intelligence, Marketing, and the History of Technology: Kranzberg’s Laws as a Conceptual Lens. Australasian Marketing Journal (AMJ). 31(1). 81–89. 18 indexed citations
2.
Wilson, Matthew, Jeannette Paschen, & Leyland Pitt. (2021). The circular economy meets artificial intelligence (AI): understanding the opportunities of AI for reverse logistics. Management of Environmental Quality An International Journal. 33(1). 9–25. 104 indexed citations
3.
Robertson, Jeandri, Caitlin Ferreira, & Jeannette Paschen. (2021). Reading Between the Lines: Understanding Customer Experience With Disruptive Technology Through Online Reviews. Australasian Marketing Journal (AMJ). 29(3). 215–224. 26 indexed citations
4.
Paschen, Jeannette, et al.. (2021). NFT marketing: How marketers can use nonfungible tokens in their campaigns. Business Horizons. 66(1). 43–50. 94 indexed citations
5.
Wilson, Matthew, et al.. (2021). Understanding and developing contributions to marketing theory. Journal of Strategic Marketing. 33(1). 54–65. 1 indexed citations
6.
Paschen, Jeannette, et al.. (2020). Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources. Australasian Marketing Journal (AMJ). 29(3). 243–251. 58 indexed citations
7.
Paschen, Jeannette, Matthew Wilson, & Karen Robson. (2020). #BuyNothingDay: investigating consumer restraint using hybrid content analysis of Twitter data. European Journal of Marketing. 54(2). 327–350. 33 indexed citations
8.
Paschen, Jeannette, Matthew Wilson, & João J. Ferreira. (2020). Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel. Business Horizons. 63(3). 403–414. 202 indexed citations breakdown →
9.
Paschen, Jeannette, Jan Kietzmann, & Tim C. Kietzmann. (2019). Artificial intelligence (AI) and its implications for market knowledge in B2B marketing. Journal of Business and Industrial Marketing. 34(7). 1410–1419. 234 indexed citations breakdown →
10.
Paschen, Jeannette, et al.. (2019). How blockchain technologies impact your business model. Business Horizons. 62(3). 295–306. 441 indexed citations breakdown →
11.
Paschen, Jeannette. (2019). Investigating the emotional appeal of fake news using artificial intelligence and human contributions. Journal of Product & Brand Management. 29(2). 223–233. 80 indexed citations
12.
Dabirian, Amir, Jeannette Paschen, & Jan Kietzmann. (2019). Employer Branding: Understanding Employer Attractiveness of IT Companies. IT Professional. 21(1). 82–89. 53 indexed citations
13.
Kietzmann, Jan, Jeannette Paschen, & Emily Treen. (2018). Artificial Intelligence in Advertising. Journal of Advertising Research. 58(3). 263–267. 253 indexed citations breakdown →
14.
Farshid, Mana, Jeannette Paschen, Theresa Eriksson, & Jan Kietzmann. (2018). Go boldly!. Business Horizons. 61(5). 657–663. 205 indexed citations
15.
Paschen, Jeannette, Leyland Pitt, Jan Kietzmann, Amir Dabirian, & Mana Farshid. (2017). The brand personalities of brand communities: an analysis of online communication. Online Information Review. 41(7). 1064–1075. 20 indexed citations
16.
Paschen, Jeannette, et al.. (2016). À votre santé – conceptualizing the AO typology for luxury wine and spirits. International Journal of Wine Business Research. 28(2). 170–186. 9 indexed citations
17.
Paschen, Jeannette, et al.. (2016). Fine wine through time: a review of theJournal of Wine Research. Journal of Wine Research. 27(2). 91–104. 9 indexed citations
18.
Paschen, Jeannette. (2016). Choose wisely: Crowdfunding through the stages of the startup life cycle. Business Horizons. 60(2). 179–188. 151 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026