Zeynep Arsel

3.2k total citations · 1 hit paper
30 papers, 2.2k citations indexed

About

Zeynep Arsel is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Zeynep Arsel has authored 30 papers receiving a total of 2.2k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Sociology and Political Science, 11 papers in Marketing and 5 papers in Strategy and Management. Recurrent topics in Zeynep Arsel's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Wine Industry and Tourism (5 papers) and Media, Gender, and Advertising (4 papers). Zeynep Arsel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Wine Industry and Tourism (5 papers) and Media, Gender, and Advertising (4 papers). Zeynep Arsel collaborates with scholars based in Canada, United States and France. Zeynep Arsel's co-authors include Craig J. Thompson, Aric Rindfleisch, Jonathan Bean, Harmen Oppewal, Maura L. Scott, David Crockett, Susan Dobscha, Pierre-Yann Dolbec, Johanna Moisander and Kirsi Eräranta and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Zeynep Arsel

25 papers receiving 2.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Taste Regimes and Market-Mediated Practice

2012 280 citations Zeynep Arsel, Jonathan Bean Journal of Consumer Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Zeynep Arsel Canada	13	1.4k	1.1k	431	305	254	30	2.2k
Pauline Maclaran United Kingdom	27	1.1k 0.7×	865 0.8×	382 0.9×	463 1.5×	200 0.8×	115	2.3k
Avi Shankar United Kingdom	25	1.1k 0.8×	1.2k 1.1×	312 0.7×	494 1.6×	139 0.5×	44	2.6k
Hélène Cherrier Australia	22	1.5k 1.1×	802 0.8×	277 0.6×	199 0.7×	260 1.0×	56	2.5k
Annamma Joy Canada	20	1.3k 0.9×	731 0.7×	293 0.7×	169 0.6×	225 0.9×	54	2.3k
Margaret K. Hogg United Kingdom	28	1.4k 1.0×	988 0.9×	426 1.0×	336 1.1×	141 0.6×	112	2.3k
Lisa Peñaloza France	25	2.0k 1.4×	1.4k 1.3×	645 1.5×	470 1.5×	230 0.9×	61	3.3k
Chris Hackley United Kingdom	29	1.2k 0.8×	1.1k 1.0×	523 1.2×	460 1.5×	291 1.1×	85	2.8k
Jonathan E. Schroeder United States	23	1.1k 0.8×	870 0.8×	284 0.7×	505 1.7×	231 0.9×	77	2.1k
Diana L. Haytko United States	16	1.1k 0.7×	648 0.6×	438 1.0×	224 0.7×	167 0.7×	35	1.8k
Gülız Ger Türkiye	24	1.9k 1.3×	1.4k 1.3×	413 1.0×	387 1.3×	253 1.0×	54	3.3k

Countries citing papers authored by Zeynep Arsel

Since Specialization

Citations

This map shows the geographic impact of Zeynep Arsel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zeynep Arsel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zeynep Arsel more than expected).

Fields of papers citing papers by Zeynep Arsel

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Zeynep Arsel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zeynep Arsel. The network helps show where Zeynep Arsel may publish in the future.

Co-authorship network of co-authors of Zeynep Arsel

This figure shows the co-authorship network connecting the top 25 collaborators of Zeynep Arsel. A scholar is included among the top collaborators of Zeynep Arsel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zeynep Arsel. Zeynep Arsel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Arsel, Zeynep, et al.. (2025). Digital Affective Encounters: The Relational Role of Content Circulation on Social Media. Journal of Consumer Research. 52(5). 914–934. 1 indexed citations

Arsel, Zeynep, et al.. (2025). Surviving as a Vegan in a World of Omnivores: Relational Fractures in Shared Practices. Journal of Consumer Research.

Arsel, Zeynep. (2025). Platform capture: a review of the state of the art of research on platforms and a research agenda. Journal of Marketing Management. 42(3-4). 303–323.

Arsel, Zeynep, et al.. (2024). Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors. Journal of Marketing. 89(6). 57–76. 3 indexed citations

Arsel, Zeynep, et al.. (2024). The shaping of marketplace moral sentiments. Journal of Business Research. 182. 114810–114810. 6 indexed citations

Dolbec, Pierre-Yann, et al.. (2022). A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets. Journal of Marketing. 86(6). 50–69. 26 indexed citations

Arsel, Zeynep, et al.. (2022). Market Work and the Formation of the Omnivorous Consumer Subject. Journal of Consumer Research. 50(1). 70–92. 8 indexed citations

Arsel, Zeynep, et al.. (2020). Orchestrating Pet Influencers: Rhetorical and Visual Strategies in Creating Mediated Platform Content. ACR North American Advances. 3 indexed citations

Veer, Ekant, Zeynep Arsel, June Cotte, et al.. (2018). Promoting Well-Being and Combating Harassment in the Academy. ACR North American Advances. 1 indexed citations

10.

Arsel, Zeynep. (2017). Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews. Journal of Consumer Research. 44(4). 939–948. 148 indexed citations

11.

Arsel, Zeynep, Kirsi Eräranta, & Johanna Moisander. (2015). Introduction: theorising gender and gendering theory in marketing and consumer research. Journal of Marketing Management. 31(15-16). 1553–1558. 27 indexed citations

12.

Bean, Jonathan & Zeynep Arsel. (2013). Understanding mediated practices: Combining ethnographic methods with blog data to develop insights. Ethnographic Praxis in Industry Conference Proceedings. 2013(1). 375–385. 1 indexed citations

13.

Arsel, Zeynep & Xin Zhao. (2011). Personal Blogging, Performance and the Quest For Fame.. ACR North American Advances. 3 indexed citations

14.

Arsel, Zeynep & Susan Dobscha. (2011). Hybrid Pro-Social Exchange Systems: the Case of Freecycle. ACR North American Advances. 30 indexed citations

15.

Arsel, Zeynep. (2010). Exploring the Social Dynamics of Online Bartering. ACR North American Advances. 4 indexed citations

16.

Arsel, Zeynep & Craig J. Thompson. (2010). Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths. Journal of Consumer Research. 37(5). 791–806. 227 indexed citations

17.

Thompson, Craig J., Aric Rindfleisch, & Zeynep Arsel. (2006). Emotional Branding and the Strategic Value of the Doppelgänger Brand Image. Journal of Marketing. 70(1). 50–64. 268 indexed citations

18.

Moisio, Risto, Eric J. Arnould, & Zeynep Arsel. (2005). Negotiating Distinctions: How Brands Become Cultural Resources. ACR European Advances. 1 indexed citations

19.

Thompson, Craig J., Aric Rindfleisch, & Zeynep Arsel. (2005). Emotional Branding and the Strategic Value of the Doppelgänger Brand Image. Journal of Marketing. 70(1). 50–64. 379 indexed citations

20.

Thompson, Craig J. & Zeynep Arsel. (2004). The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization. Journal of Consumer Research. 31(3). 631–642. 490 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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