William L. Moore

4.5k citations
68 papers · 3.4k indexed · 2 hit papers · h-index 30

Impact in

  • Marketing top 0.5%
    • Consumer Market Behavior and Pricing
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies

Papers in

    • Decision-Making and Behavioral Economics 10
    • Consumer Market Behavior and Pricing 22
    • Consumer Behavior in Brand Consumption and Identification 6

William L. Moore

68 papers receiving 3.0k citations

Hit Papers

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? 2013 · 376 citations
3761988202620002013100200300400500

Peers

William L. Moore
Comparison fields: 5 of 130
  • Marketing 1.5k
  • General Decision Sciences 233
  • Tourism, Leisure and Hospitality Management 112
  • Management of Technology and Innovation 469
  • Strategy and Management 736
Replace S. P. Raj with:
S. P. Raj United States
Noël Capon United States
Berend Wierenga Netherlands
David Mazursky Israel
Manohar U. Kalwani United States
Leigh McAlister United States
Charles B. Weinberg Canada
Praveen K. Kopalle United States
Edgar A. Pessemier United States
Sanjay Jain United States
William L. Moore relative to S. P. Raj United States S. P. Raj's profile →
Citations per field
00.5×1.5×
S. P. Raj · 1×
Citations per year

Countries citing papers authored by William L. Moore

Since Specialization
Citations

This map shows the geographic impact of William L. Moore's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William L. Moore with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William L. Moore more than expected).

Fields of papers citing papers by William L. Moore

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William L. Moore. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William L. Moore. The network helps show where William L. Moore may publish in the future.

Co-authors

The 25 scholars most cited alongside William L. Moore, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with William L. Moore Line = papers co-authored together William L. Moore links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 201412
2
Incorporating User Perceptions and Product Attributes in Software Product Design and Evaluation
20124
3 200172
4 199914
5 19997
6 199954
7 199868
8 199792
9 199037
10 198928
11
The Pick-Any Procedure Versus Multidimensionally-Scaled Correlations: an Empirical Comparison of Two Techniques For Forming Preference Spaces
19841
12 19825
13 19829
14 19824
15 198213
16
Cue Configurality in Esthetic Responses
198113
17
Assessing the Convergent Validity of Decompositional and Compositional Methods in the Case of Socially Sensitive Perceptions
19802
18 1980131
19 19795
20
A Study of the Amount of Halo in the Perceptions of Automobiles
19788

About William L. Moore

William L. Moore is a scholar working on General Decision Sciences, Marketing, Management of Technology and Innovation, Economics and Econometrics and Management Science and Operations Research, having authored 68 papers that have together received 3.4k indexed citations. Recurring topics across this work include Economic and Environmental Valuation (22 papers), Consumer Market Behavior and Pricing (22 papers), Decision-Making and Behavioral Economics (10 papers), Sensory Analysis and Statistical Methods (7 papers), Product Development and Customization (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Quality Function Deployment in Product Design (6 papers) and Innovation Diffusion and Forecasting (5 papers). The work is most often cited by research in Marketing (1.5k citations), General Decision Sciences (233 citations), Tourism, Leisure and Hospitality Management (112 citations), Management of Technology and Innovation (469 citations) and Strategy and Management (736 citations). William L. Moore has collaborated with scholars based in United States, Australia and Netherlands. Frequent co-authors include Michael L. Tushman, Donald R. Lehmann, Morris B. Holbrook, Stephen J. Carson, Jordan J. Louviere, Rohit Verma, Madeleine Pullman, Ekaterina V. Karniouchina, Barbara E. Kahn and Rashi Glazer. Their work appears in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Product Innovation Management, Marketing Letters and Journal of Business Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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