David J. Reibstein
About
In The Last Decade
David J. Reibstein
73 papers receiving 3.2k citations
Hit Papers
Peers
Comparison fields: 5 of 150
- Marketing 1.6k
- Sociology and Political Science 745
- Economics and Econometrics 646
- Organizational Behavior and Human Resource Management 602
- Strategy and Management 557
Countries citing papers authored by David J. Reibstein
This map shows the geographic impact of David J. Reibstein's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David J. Reibstein with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David J. Reibstein more than expected).
Fields of papers citing papers by David J. Reibstein
This network shows the impact of papers produced by David J. Reibstein. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David J. Reibstein. The network helps show where David J. Reibstein may publish in the future.
Co-authorship network of co-authors of David J. Reibstein
This figure shows the co-authorship network connecting the top 25 collaborators of David J. Reibstein. A scholar is included among the top collaborators of David J. Reibstein based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with David J. Reibstein. David J. Reibstein is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 0 | |
| 3 | 52 | |
| 4 | Measuring Trademark Dilution by Tarnishment | 1 |
| 5 | 14 | |
| 6 | Optimal Entry Timing in Markets with Social Influence | 1 |
| 7 | Marketing metrics: evaluating advertising & promotions | 0 |
| 8 | Marketing metrics: managing your product mix, pricing, sales channels & promotions | 0 |
| 9 | 1 | |
| 10 | Mobile e-Business: Disruptive Technology or Untethered Extension of Business as Usual? | 2 |
| 11 | When !@#? (Bad Stuff) Happens...Effects of Related and Unrelated Positive Associations on the Influence of Negative Secondary Associations | 12 |
| 12 | 78 | |
| 13 | An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data | 14 |
| 14 | Commercial Clutter: Effects of 15-Second Television Ads on Consumer Recall | 4 |
| 15 | Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan? | 3 |
| 16 | Benefit segmentation : an industrial application | 2 |
| 17 | Incorporating marketing into corporate planning models | 3 |
| 18 | Can the Multi-Attribute Attitude Model Be Utilized to Predict Probabilities of Brand Choice? | 2 |
| 19 | AN EXPERIMENTAL STUDY OF BRAND CHOICE AND SWITCHING BEHAVIOR. | 7 |
| 20 | Halo Effects in Brand Belief Measurement: Implications For Attitude Model Development | 12 |
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.