Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Family and Media Influences On Adolescent Consumer Learning
1971178 citationsScott Ward, Daniel B. Wackmanprofile →
Peers — A (Enhanced Table)
Peers by citation overlap · career bar shows stage (early→late)
cites ·
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This map shows the geographic impact of Scott Ward's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Scott Ward with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Scott Ward more than expected).
This network shows the impact of papers produced by Scott Ward. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Scott Ward. The network helps show where Scott Ward may publish in the future.
Co-authorship network of co-authors of Scott Ward
This figure shows the co-authorship network connecting the top 25 collaborators of Scott Ward.
A scholar is included among the top collaborators of Scott Ward based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Scott Ward. Scott Ward is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
All Works
20 of 20 papers shown
1.
Ward, Scott, et al.. (1999). What High-Tech Managers Need to Know About Brands. Harvard business review. 77(4). 85–95.60 indexed citations
2.
Ward, Scott, et al.. (1990). Consumer Socialization Research: Content Analysis of Post-1980 Studies, and Some Implications For Future Work. ACR North American Advances.14 indexed citations
3.
Ward, Scott, et al.. (1989). Commercial Clutter: Effects of 15-Second Television Ads on Consumer Recall. ACR North American Advances.4 indexed citations
4.
Ward, Scott, et al.. (1986). Commercial television and European children : an international research digest. Gower eBooks.8 indexed citations
5.
Ward, Scott, et al.. (1979). Children's purchase requests and parental responses : results from a diary study. Marketing Science Institute eBooks.80 indexed citations
6.
Ward, Scott. (1979). Research on Marketing and Children: Upside Or Downside on the Product Life Cycle?. ACR North American Advances.1 indexed citations
7.
Ward, Scott. (1979). Researchers Look At the 'Kid Vid' Rule: Overview of Session. ACR North American Advances.3 indexed citations
8.
Wartella, Ellen, Daniel B. Wackman, & Scott Ward. (1978). Children's Consumer Information Processing: Representation of Information From Television Advertisements. ACR North American Advances.5 indexed citations
9.
Ward, Scott, Daniel B. Wackman, & Ellen Wartella. (1977). The Development of Consumer Information-Processing Skills: Integrating Cognitive Development and Family Interaction Theories. ACR North American Advances.20 indexed citations
10.
Faber, Ronald J. & Scott Ward. (1976). Children's understanding of safe product use. Marketing Science Institute eBooks.1 indexed citations
11.
Ray, Michael L. & Scott Ward. (1976). Communicating with consumers : the information processing approach. University Microfilms International eBooks.8 indexed citations
12.
Ward, Scott & Daniel B. Wackman. (1974). Consumer Socialization: Initial Study Results (Abstract). ACR North American Advances.2 indexed citations
13.
Ward, Scott, P.G. Wright, Mary Jane Schlinger, et al.. (1974). Advances in consumer research : proceedings.9 indexed citations
14.
Ward, Scott & Daniel B. Wackman. (1974). Effects of Television Advertising on Consumer Socialization.. Marketing Science Institute eBooks.39 indexed citations
15.
Ray, Michael L., Scott Ward, & Gerald S. Lesser. (1973). Experimentation to improve pretesting of drug abuse education and information campaigns. Marketing Science Institute eBooks.6 indexed citations
16.
Ward, Scott, et al.. (1972). Student attitudes toward business and marketing institutions and practices. Marketing Science Institute eBooks.1 indexed citations
17.
Ward, Scott, et al.. (1972). Children's perceptions, explanations and judgments of television advertising : a further exploration. Marketing Science Institute eBooks.38 indexed citations
18.
Ward, Scott. (1971). Effects of television advertising on children. Marketing Science Institute eBooks.108 indexed citations
19.
Ward, Scott, Thomas S. Robertson, & Daniel B. Wackman. (1971). Children's Attention to Television Advertising.37 indexed citations
20.
Ward, Scott & Thomas S. Robertson. (1970). Family influences on adolescent consumer behavior. Marketing Science Institute eBooks.2 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.