Scott Ward
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 9
- Marketing and Advertising Strategies 3
- Gender Studies top 1%
- Media, Gender, and Advertising 5
- Gender, Labor, and Family Dynamics 2
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- Digital Marketing and Social Media 4
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- Education, Sociology, Communication Studies 6
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- Child Development and Digital Technology 3
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- Technology Adoption and User Behaviour 2
- Co-authors
- Daniel B. WackmanEllen WartellaThomas S. RobertsonJames U. McNealRonald J. FaberJonathan GoldstineHubert GatignonDavid Levinson
- Journals
- Journal of Marketing (5 papers)Journal of Advertising Research (3 papers)Journal of Marketing Research (3 papers)
- Partner nations
- United StatesBrazil
In The Last Decade
Scott Ward
49 papers receiving 1.3k citations
Hit Papers
Peers
Comparison fields: 5 of 93
- Marketing 1.0k
- Gender Studies 368
- Organizational Behavior and Human Resource Management 202
- Literature and Literary Theory 207
- Sociology and Political Science 660
Countries citing papers authored by Scott Ward
This map shows the geographic impact of Scott Ward's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Scott Ward with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Scott Ward more than expected).
Fields of papers citing papers by Scott Ward
This network shows the impact of papers produced by Scott Ward. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Scott Ward. The network helps show where Scott Ward may publish in the future.
Co-authorship network
The 24 scholars most cited alongside Scott Ward, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Higher level practice: the consumer's perspective. | 1999 | 3 |
| 2 | Consumer Socialization Research: Content Analysis of Post-1980 Studies, and Some Implications For Future Work | 1990 | 14 |
| 3 | Consumer Socialization in Different Settings: an International Perspective | 1987 | 17 |
| 4 | Children's Purchase Requests and Parental Yielding: a Cross-National Study | 1986 | 16 |
| 5 | Consumer Satisfaction Among Children | 1985 | 3 |
| 6 | Research on Marketing and Children: Upside Or Downside on the Product Life Cycle? | 1979 | 1 |
| 7 | Children's purchase requests and parental responses : results from a diary study | 1979 | 80 |
| 8 | Children's Consumer Information Processing: Representation of Information From Television Advertisements | 1978 | 5 |
| 9 | The Development of Consumer Information-Processing Skills: Integrating Cognitive Development and Family Interaction Theories | 1977 | 20 |
| 10 | Experimentation For Pretesting Public Health Programs: the Case of the Anti-Drug Abuse Campaigns | 1976 | 6 |
| 11 | Consumer socialization of young people : a bibliography | 1976 | 1 |
| 12 | Advances in consumer research : proceedings | 1974 | 9 |
| 13 | Effects of Television Advertising on Consumer Socialization. | 1974 | 39 |
| 14 | Experimentation to improve pretesting of drug abuse education and information campaigns | 1973 | 6 |
| 15 | Children's perceptions, explanations and judgments of television advertising : a further exploration | 1972 | 38 |
| 16 | Student attitudes toward business and marketing institutions and practices | 1972 | 1 |
| 17 | Children's Attention to Television Advertising | 1971 | 37 |
| 18 | Effects of television advertising on children | 1971 | 108 |
| 19 | Family influences on adolescent consumer behavior | 1970 | 2 |
| 20 | Adolescent attitudes toward television advertising : preliminary findings | 1970 | 7 |
About Scott Ward
Scott Ward is a scholar working on Marketing, Gender Studies and Cultural Studies, having authored 55 papers that have together received 1.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Education, Sociology, Communication Studies (6 papers), Media, Gender, and Advertising (5 papers), Digital Marketing and Social Media (4 papers), Child Development and Digital Technology (3 papers), Marketing and Advertising Strategies (3 papers), Gender, Labor, and Family Dynamics (2 papers) and Technology Adoption and User Behaviour (2 papers). The work is most often cited by research in Marketing (1.0k citations), Gender Studies (368 citations) and Organizational Behavior and Human Resource Management (202 citations). Scott Ward has collaborated with scholars based in United States and Brazil. Frequent co-authors include Daniel B. Wackman, Ellen Wartella, Thomas S. Robertson, James U. McNeal, Ronald J. Faber, Jonathan Goldstine, Hubert Gatignon, David Levinson, Michael L. Ray and Jack M. McLeod. Their work appears in journals such as Journal of Marketing, Journal of Advertising Research, Journal of Marketing Research, Communication Research and American Behavioral Scientist.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.