Mark Speece

4.5k citations
157 papers · 3.2k · h-index 28

Impact in

  • Marketing top 0.5%
    • Consumer Packaging Perceptions and Trends
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Technology Adoption and User Behaviour

Papers in

Mark Speece

138 papers receiving 2.7k citations

Peers

Mark Speece
Comparison fields: 5 of 146
  • Marketing 1.3k
  • Information Systems and Management 529
  • Organizational Behavior and Human Resource Management 501
  • Tourism, Leisure and Hospitality Management 65
  • Strategy and Management 490
Replace Lars Bergkvist with:
Lars Bergkvist United Arab Emirates
Jan-Benedict E.M. Steenkamp United States
Isabelle Szmigin United Kingdom
Julie R. Irwin United States
David M. Hardesty United States
Gerard Prendergast Hong Kong
Klaus Wertenbroch France
Roy D. Howell United States
Venkatram Ramaswamy United States
Anil Mathur United States
Mark Speece relative to Lars Bergkvist United Arab Emirates Lars Bergkvist's profile →
Citations per field
00.5×1.5×
Lars Bergkvist · 1×
Citations per year

Countries citing papers authored by Mark Speece

Since Specialization
Citations

This map shows the geographic impact of Mark Speece's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Speece with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Speece more than expected).

Fields of papers citing papers by Mark Speece

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Speece. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Speece. The network helps show where Mark Speece may publish in the future.

Co-authors

The 25 scholars most cited alongside Mark Speece, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Mark Speece Line = papers co-authored together Mark Speece links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 157 papers — load more, or switch the sort, to bring in the rest.

#Work
1 2007491
2 2004406
3 2003273
4 1984211
5 201797
6 199272
7 199565
8
Social Presence and Customer Brand Engagement on Facebook Brand Pages
201761
9 199753
10 200346
11 200545
12 201444
13 201643
14 201043
15 200541
16 199641
17 200439
18 200839
19 199535
20
The development of children's understanding of death.
199634

About Mark Speece

Mark Speece is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Strategy and Management and Information Systems and Management, having authored 157 papers that have together received 3.2k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (29 papers), Technology Adoption and User Behaviour (21 papers), Digital Marketing and Social Media (20 papers), Consumer Retail Behavior Studies (14 papers), Consumer Behavior in Brand Consumption and Identification (13 papers), International Business and FDI (10 papers), Innovation and Knowledge Management (8 papers) and Grief, Bereavement, and Mental Health (7 papers). The work is most often cited by research in Marketing (1.3k citations), Information Systems and Management (529 citations), Organizational Behavior and Human Resource Management (501 citations), Tourism, Leisure and Hospitality Management (65 citations) and Strategy and Management (490 citations). Mark Speece has collaborated with scholars based in Thailand, United States and Kuwait. Frequent co-authors include Sandor B. Brent, Siriluck Rotchanakitumnuai, Leela Tiangsoongnern, Prisana Suwannaporn, Himangshu Paul, Joseph L. Musial, John A. Hopper, Marian Beise, Carol Klingbeil and Howard Schubiner. Their work appears in journals such as British Food Journal, Sustainability, Journal of the Association for Information Systems, Child Development and OMEGA - Journal of Death and Dying.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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