Gerald Albaum

6.8k total citations · 1 hit paper
140 papers, 4.7k citations indexed

About

Gerald Albaum is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Gerald Albaum has authored 140 papers receiving a total of 4.7k indexed citations (citations by other indexed papers that have themselves been cited), including 33 papers in Sociology and Political Science, 28 papers in Marketing and 26 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Gerald Albaum's work include Customer Service Quality and Loyalty (26 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Survey Methodology and Nonresponse (19 papers). Gerald Albaum is often cited by papers focused on Customer Service Quality and Loyalty (26 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Survey Methodology and Nonresponse (19 papers). Gerald Albaum collaborates with scholars based in United States, Australia and Hong Kong. Gerald Albaum's co-authors include Robert A. Peterson, Catherine A. Roster, Scott M. Smith, Stanley Presser, Howard Schuman, Pamela L. Alreck, Robert B. Settle, Aviv Shoham, Linda L. Golden and Felicitas Evangelista and has published in prestigious journals such as SHILAP Revista de lepidopterología, Academy of Management Journal and Journal of Marketing.

In The Last Decade

Gerald Albaum

134 papers receiving 4.1k citations

Hit Papers

A multi-group analysis of online survey respondent data q... 2016 2026 2019 2022 2016 100 200 300

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Gerald Albaum United States 32 1.3k 1.1k 1.0k 888 446 140 4.7k
Peter F. Drucker United States 26 859 0.7× 1.4k 1.3× 327 0.3× 1.1k 1.3× 313 0.7× 120 5.2k
Carl E. Ferguson United States 10 841 0.6× 709 0.7× 1.1k 1.0× 1.0k 1.1× 312 0.7× 15 3.5k
Chad Perry Australia 29 1.1k 0.8× 1.4k 1.3× 1.2k 1.1× 1.4k 1.6× 235 0.5× 76 4.4k
Ella Louise Bell United States 11 1.2k 0.9× 1.5k 1.4× 434 0.4× 697 0.8× 300 0.7× 15 5.4k
Charlotte H. Mason United States 20 1.2k 0.9× 1.5k 1.4× 1.6k 1.5× 945 1.1× 260 0.6× 30 4.8k
Kjell Grønhaug Norway 35 1.8k 1.4× 2.2k 2.0× 2.5k 2.5× 1.9k 2.1× 514 1.2× 171 6.8k
Cathy A. Enz United States 38 2.1k 1.6× 1.6k 1.4× 1.8k 1.7× 2.7k 3.0× 556 1.2× 143 6.2k
Uma Sekaran United States 26 1.6k 1.2× 1.3k 1.2× 947 0.9× 1.8k 2.1× 734 1.6× 50 6.4k
David F. Midgley Australia 23 1.3k 1.0× 1.1k 1.1× 1.3k 1.3× 668 0.8× 281 0.6× 61 4.3k
John L. Graham United States 32 2.7k 2.1× 1.2k 1.1× 1.5k 1.4× 1.8k 2.0× 790 1.8× 95 5.6k

Countries citing papers authored by Gerald Albaum

Since Specialization
Citations

This map shows the geographic impact of Gerald Albaum's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gerald Albaum with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gerald Albaum more than expected).

Fields of papers citing papers by Gerald Albaum

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gerald Albaum. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gerald Albaum. The network helps show where Gerald Albaum may publish in the future.

Co-authorship network of co-authors of Gerald Albaum

This figure shows the co-authorship network connecting the top 25 collaborators of Gerald Albaum. A scholar is included among the top collaborators of Gerald Albaum based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gerald Albaum. Gerald Albaum is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Poon, Patrick & Gerald Albaum. (2019). Consumer Trust in Internet Marketing and Direct Selling in China. Journal of Relationship Marketing. 18(3). 216–232. 7 indexed citations
2.
Albaum, Gerald, Catherine A. Roster, & Scott M. Smith. (2012). A Cross National Study of Topic Sensitivity: Implications for Web-Based Surveys. Journal of Marketing Development and Competitiveness. 6(5). 71–82. 4 indexed citations
3.
Albaum, Gerald, et al.. (2004). Public perceptions of direct selling: an international perspective. WestminsterResearch (University of Westminster). 9 indexed citations
4.
Albaum, Gerald, et al.. (2002). Smoking Behavior, Information Sources, and Consumption Values of Teenagers: Implications for Public Policy and Other Intervention Failures. Journal of Consumer Affairs. 36(1). 50–76. 17 indexed citations
5.
Levin, Irwin P., Gary J. Gaeth, Felicitas Evangelista, Gerald Albaum, & Judy Schreiber. (2001). How positive and negative frames influence the decisions of persons in the United States and Australia. Asia Pacific Journal of Marketing and Logistics. 13(2). 64–71. 17 indexed citations
6.
Yu, Julie & Gerald Albaum. (2000). Effects of the Change of Sovereignty on Consumer Ethnocentrism and Product Preferences in Hong Kong. Journal of Euromarketing. 8(1-2). 63–82. 9 indexed citations
7.
Albaum, Gerald. (1997). The Likert scale revisited: an alternate version. Market Research Society Journal. 39(2). 331–332. 113 indexed citations
8.
Albaum, Gerald. (1997). The Likert Scale Revisited. Market Research Society Journal. 39(2). 1–21. 270 indexed citations
9.
Shoham, Aviv & Gerald Albaum. (1995). Reducing the Impact of Barriers to Exporting: A Managerial Perspective. Journal of International Marketing. 3(4). 8–8. 5 indexed citations
10.
Fox, Karen, et al.. (1993). Consumer Panels: a Review of Characteristics and Use in Consumer Behavior Research. ACR European Advances. 2 indexed citations
11.
Albaum, Gerald, et al.. (1993). Exploring Country-Of-Origin Perceptions By Multidimensional Scaling. ACR European Advances. 1 indexed citations
12.
Peterson, Robert A., Gerald Albaum, & George Kozmetsky. (1986). The Public's Definition of Small Business. Journal of Small Business Management. 24. 63. 28 indexed citations
13.
Best, Roger J., Del I. Hawkins, & Gerald Albaum. (1979). The Effect of Varying Response Intervals on the Stability of Factor Solutions of Rating Scale Data. ACR North American Advances. 3 indexed citations
14.
Best, Roger J., Del I. Hawkins, & Gerald Albaum. (1977). Reliability of Measured Beliefs in Consumer Research. ACR North American Advances. 2 indexed citations
15.
Best, Roger J., Del I. Hawkins, & Gerald Albaum. (1976). The Role of Random Weights and Reliability in the Assessment of Multiattribute Attitude Models. ACR North American Advances. 2 indexed citations
16.
Albaum, Gerald, et al.. (1975). Effects of Polarity of Semantic Differential Scales in Consumer Research. ACR North American Advances. 4 indexed citations
17.
Hawkins, Del I., Gerald Albaum, & Roger J. Best. (1974). Stapel Scale or Semantic Differential in Marketing Research?. Journal of Marketing Research. 11(3). 318–318. 8 indexed citations
18.
Albaum, Gerald. (1967). Exploring Interaction in a Marketing Situation. Journal of Marketing Research. 4(2). 168–168. 4 indexed citations
19.
Albaum, Gerald. (1967). Exploring Interaction in a Marketing Situation. Journal of Marketing Research. 4(2). 168–172. 5 indexed citations
20.
Albaum, Gerald. (1962). A new approach to the information function in marketing. University Microfilms eBooks. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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