Gerald Albaum
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 28
- Consumer Behavior in Brand Consumption and Identification 19
- Consumer Retail Behavior Studies 8
-
- Customer Service Quality and Loyalty 26
- Co-authors
- Robert A. PetersonCatherine A. RosterScott M. SmithStanley PresserHoward SchumanRobert B. SettlePamela L. AlreckAviv Shoham
- Journals
- Journal of Marketing Research (19 papers)Journal of Global Marketing (10 papers)International Journal of Market Research (6 papers)Business Horizons (5 papers)The Journal of Marketing Theory and Practice (5 papers)
- Partner nations
- United StatesAustraliaHong Kong
In The Last Decade
Gerald Albaum
134 papers receiving 4.1k citations
Hit Papers
Peers
Comparison fields: 5 of 183
- Marketing 1.0k
- Organizational Behavior and Human Resource Management 888
- Strategy and Management 1.1k
- Information Systems and Management 389
- Tourism, Leisure and Hospitality Management 85
Countries citing papers authored by Gerald Albaum
This map shows the geographic impact of Gerald Albaum's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gerald Albaum with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gerald Albaum more than expected).
Fields of papers citing papers by Gerald Albaum
This network shows the impact of papers produced by Gerald Albaum. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gerald Albaum. The network helps show where Gerald Albaum may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Gerald Albaum, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 7 | |
| 2 | A Cross National Study of Topic Sensitivity: Implications for Web-Based Surveys | 2012 | 4 |
| 3 | 2011 | 6 | |
| 4 | Public perceptions of direct selling: an international perspective | 2004 | 9 |
| 5 | 2003 | 16 | |
| 6 | 2002 | 68 | |
| 7 | 2000 | 9 | |
| 8 | The Likert scale revisited: an alternate version | 1997 | 113 |
| 9 | 1995 | 5 | |
| 10 | Consumer Panels: a Review of Characteristics and Use in Consumer Behavior Research | 1993 | 2 |
| 11 | Exploring Country-Of-Origin Perceptions By Multidimensional Scaling | 1993 | 1 |
| 12 | 1991 | 0 | |
| 13 | The Public's Definition of Small Business | 1986 | 28 |
| 14 | The Effect of Varying Response Intervals on the Stability of Factor Solutions of Rating Scale Data | 1979 | 3 |
| 15 | Reliability of Measured Beliefs in Consumer Research | 1977 | 2 |
| 16 | 1977 | 82 | |
| 17 | The Role of Random Weights and Reliability in the Assessment of Multiattribute Attitude Models | 1976 | 2 |
| 18 | 1976 | 9 | |
| 19 | Effects of Polarity of Semantic Differential Scales in Consumer Research | 1975 | 4 |
| 20 | A new approach to the information function in marketing | 1962 | 2 |
About Gerald Albaum
Gerald Albaum is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Strategy and Management and Management of Technology and Innovation, having authored 140 papers that have together received 4.7k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (26 papers), Consumer Behavior in Brand Consumption and Identification (19 papers), Survey Methodology and Nonresponse (19 papers), International Business and FDI (13 papers), Digital Marketing and Social Media (8 papers), Management and Marketing Education (8 papers), Consumer Retail Behavior Studies (8 papers) and Social and Intergroup Psychology (7 papers). The work is most often cited by research in Marketing (1.0k citations), Organizational Behavior and Human Resource Management (888 citations), Strategy and Management (1.1k citations), Information Systems and Management (389 citations) and Tourism, Leisure and Hospitality Management (85 citations). Gerald Albaum has collaborated with scholars based in United States, Australia and Hong Kong. Frequent co-authors include Robert A. Peterson, Catherine A. Roster, Scott M. Smith, Stanley Presser, Howard Schuman, Robert B. Settle, Pamela L. Alreck, Aviv Shoham, Linda L. Golden and Felicitas Evangelista. Their work appears in journals such as Journal of Marketing Research, Journal of Global Marketing, International Journal of Market Research, Business Horizons and The Journal of Marketing Theory and Practice.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.