Rowland T. Moriarty

1.2k citations
22 papers · 917 indexed · h-index 12
Topics
Technology Adoption and User Behaviour (2 papers)Customer Service Quality and Loyalty (2 papers)Customer churn and segmentation (2 papers)

In The Last Decade

Rowland T. Moriarty

22 papers receiving 768 citations

Peers

Rowland T. Moriarty
Comparison fields: 5 of 56
  • Organizational Behavior and Human Resource Management 468
  • Marketing 437
  • Strategy and Management 356
  • Management Information Systems 229
  • Sociology and Political Science 192
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Countries citing papers authored by Rowland T. Moriarty

Since Specialization
Citations

This map shows the geographic impact of Rowland T. Moriarty's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rowland T. Moriarty with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rowland T. Moriarty more than expected).

Fields of papers citing papers by Rowland T. Moriarty

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rowland T. Moriarty. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rowland T. Moriarty. The network helps show where Rowland T. Moriarty may publish in the future.

Co-authorship network of co-authors of Rowland T. Moriarty

This figure shows the co-authorship network connecting the top 25 collaborators of Rowland T. Moriarty. A scholar is included among the top collaborators of Rowland T. Moriarty based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rowland T. Moriarty. Rowland T. Moriarty is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1
Business marketing strategy : concepts and applications
2
2
Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual
5
3
Business Marketing Strategy: Cases, Concepts and Applications
8
4 42
5 82
6
The adoption of marketing and sales automation : a model to explore benefits and risks
2
7
Managing hybrid marketing systems.
152
8 1
9
The Role of Prior Product Experience in Organizational Buying Behavior
6
10
Manage Customers for Profits (Not Just Sales)
100
11
Organizing the national account force
47
12 87
13 168
14
Sources of information utilized during the industrial buying process : an empirical overview
1
15
Industrial Buying Behavior: Concepts, Issues, and Applications
18
16
Benefit segmentation : an industrial application
2
17 34
18 70
19
The use of organizational buying behavior in assessing industrial markets
10
20
Organizational buying behavior : a state-of-the-art review and conceptualization
11

About Rowland T. Moriarty

Rowland T. Moriarty is a scholar working on Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 22 papers that have together received 917 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (2 papers), Customer Service Quality and Loyalty (2 papers) and Customer churn and segmentation (2 papers). The work is most often cited by research in Marketing (437 citations), Organizational Behavior and Human Resource Management (468 citations) and Management Information Systems (229 citations). Rowland T. Moriarty has collaborated with scholars based in United States and United Kingdom. Frequent co-authors include Robert E. Spekman, Benson P. Shapiro, John Bateson, V. Kasturi Rangan, Elliot Ross, Carol A. Scott and David J. Reibstein. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and PubMed.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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