Rowland T. Moriarty
- Marketing top 2%
- Customer churn and segmentation 2
- Consumer Retail Behavior Studies 2
- Consumer Market Behavior and Pricing 2
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- Customer Service Quality and Loyalty 2
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- Big Data and Business Intelligence 1
- Strategy and Management top 5%
- Business Strategy and Innovation 1
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- Technology Adoption and User Behaviour 2
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- Complex Systems and Decision Making 1
- Co-authors
- Robert E. SpekmanBenson P. ShapiroJohn BatesonV. Kasturi RanganElliot RossCarol A. ScottDavid J. Reibstein
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementManagement Information Systems
- Journals
- Journal of Marketing (2 papers)Journal of Marketing Research (4 papers)PubMed (1 paper)
- Partner nations
- United StatesUnited Kingdom
In The Last Decade
Rowland T. Moriarty
22 papers receiving 768 citations
Peers
Comparison fields: 5 of 56
- Marketing 437
- Organizational Behavior and Human Resource Management 468
- Management Information Systems 229
- Strategy and Management 356
- Information Systems and Management 95
Countries citing papers authored by Rowland T. Moriarty
This map shows the geographic impact of Rowland T. Moriarty's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rowland T. Moriarty with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rowland T. Moriarty more than expected).
Fields of papers citing papers by Rowland T. Moriarty
This network shows the impact of papers produced by Rowland T. Moriarty. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rowland T. Moriarty. The network helps show where Rowland T. Moriarty may publish in the future.
Co-authorship network
The 7 scholars most cited alongside Rowland T. Moriarty, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Business marketing strategy : concepts and applications | 1995 | 2 |
| 2 | Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual | 1995 | 5 |
| 3 | Business Marketing Strategy: Cases, Concepts and Applications | 1994 | 8 |
| 4 | 1992 | 42 | |
| 5 | 1992 | 82 | |
| 6 | The adoption of marketing and sales automation : a model to explore benefits and risks | 1991 | 2 |
| 7 | Managing hybrid marketing systems. | 1991 | 152 |
| 8 | 1989 | 1 | |
| 9 | The Role of Prior Product Experience in Organizational Buying Behavior | 1987 | 6 |
| 10 | Manage Customers for Profits (Not Just Sales) | 1987 | 100 |
| 11 | Organizing the national account force | 1984 | 47 |
| 12 | 1984 | 87 | |
| 13 | 1984 | 168 | |
| 14 | Sources of information utilized during the industrial buying process : an empirical overview | 1983 | 1 |
| 15 | Industrial Buying Behavior: Concepts, Issues, and Applications | 1983 | 18 |
| 16 | Benefit segmentation : an industrial application | 1982 | 2 |
| 17 | 1982 | 34 | |
| 18 | 1982 | 70 | |
| 19 | The use of organizational buying behavior in assessing industrial markets | 1980 | 10 |
| 20 | Organizational buying behavior : a state-of-the-art review and conceptualization | 1978 | 11 |
About Rowland T. Moriarty
Rowland T. Moriarty is a scholar working on Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 22 papers that have together received 917 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (2 papers), Customer Service Quality and Loyalty (2 papers), Customer churn and segmentation (2 papers), Consumer Retail Behavior Studies (2 papers), Consumer Market Behavior and Pricing (2 papers), Big Data and Business Intelligence (1 paper), Complex Systems and Decision Making (1 paper) and Business Strategy and Innovation (1 paper). The work is most often cited by research in Marketing (437 citations), Organizational Behavior and Human Resource Management (468 citations) and Management Information Systems (229 citations). Rowland T. Moriarty has collaborated with scholars based in United States and United Kingdom. Frequent co-authors include Robert E. Spekman, Benson P. Shapiro, John Bateson, V. Kasturi Rangan, Elliot Ross, Carol A. Scott and David J. Reibstein. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and PubMed.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.