Neil Bendle

1.1k total citations
35 papers, 669 citations indexed

About

Neil Bendle is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Neil Bendle has authored 35 papers receiving a total of 669 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Neil Bendle's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (7 papers) and Digital Marketing and Social Media (5 papers). Neil Bendle is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (7 papers) and Digital Marketing and Social Media (5 papers). Neil Bendle collaborates with scholars based in Canada, United States and United Kingdom. Neil Bendle's co-authors include Paul Farris, Phillip E. Pfeifer, David J. Reibstein, June Cotte, Xin Wang, Shijie Lu, Feng Mai, Xin Wang, Xin Wang and Mark Vandenbosch and has published in prestigious journals such as Management Science, Journal of Consumer Research and Journal of Business Ethics.

In The Last Decade

Neil Bendle

31 papers receiving 612 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Neil Bendle Canada	13	337	222	130	115	81	35	669
Michael A. Wiles United States	12	331 1.0×	246 1.1×	141 1.1×	206 1.8×	56 0.7×	16	739
Prokopis K. Theodoridis Greece	11	276 0.8×	209 0.9×	180 1.4×	94 0.8×	42 0.5×	24	618
Jonathan Copulsky United States	9	161 0.5×	186 0.8×	159 1.2×	114 1.0×	46 0.6×	12	501
Hannes Datta Netherlands	7	435 1.3×	333 1.5×	97 0.7×	100 0.9×	39 0.5×	16	684
Seunghyun Kim United States	13	261 0.8×	276 1.2×	250 1.9×	81 0.7×	44 0.5×	32	645
László Sajtos New Zealand	16	319 0.9×	253 1.1×	286 2.2×	173 1.5×	57 0.7×	46	765
Tuck Siong Chung Singapore	7	404 1.2×	236 1.1×	248 1.9×	106 0.9×	50 0.6×	11	636
Simos Chari United Kingdom	11	227 0.7×	215 1.0×	157 1.2×	265 2.3×	76 0.9×	17	628
Michael McGrath Australia	10	197 0.6×	299 1.3×	168 1.3×	187 1.6×	131 1.6×	29	784
Wilert Puriwat Thailand	16	221 0.7×	190 0.9×	76 0.6×	160 1.4×	74 0.9×	36	633

Countries citing papers authored by Neil Bendle

Since Specialization

Citations

This map shows the geographic impact of Neil Bendle's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Neil Bendle with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Neil Bendle more than expected).

Fields of papers citing papers by Neil Bendle

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Neil Bendle. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Neil Bendle. The network helps show where Neil Bendle may publish in the future.

Co-authorship network of co-authors of Neil Bendle

This figure shows the co-authorship network connecting the top 25 collaborators of Neil Bendle. A scholar is included among the top collaborators of Neil Bendle based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Neil Bendle. Neil Bendle is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Bendle, Neil, et al.. (2024). A construal level account of when consumers prefer to spend loyalty points over money. Psychology and Marketing. 41(9). 2082–2094.

Wang, Xin, et al.. (2024). Beyond text: Marketing strategy in a world turned upside down. Journal of the Academy of Marketing Science. 52(4). 939–954. 5 indexed citations

Bendle, Neil, et al.. (2024). Corporate sustainability research in marketing: Mapping progress and broadening our perspective. Journal of the Academy of Marketing Science. 52(5). 1495–1512. 6 indexed citations

Lees‐Marshment, Jennifer, Neil Bendle, & Clifton van der Linden. (2024). From landslide to mudslide: The strategic marketing mistakes of the 2020–2023 New Zealand Labour Government. International Journal of Market Research. 67(2-3). 154–173. 1 indexed citations

Bendle, Neil, et al.. (2023). The Customer Asset. 1 indexed citations

Bendle, Neil, et al.. (2021). Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program. Journal of the Academy of Marketing Science. 49(6). 1132–1150. 8 indexed citations

Wang, Xin, Shijie Lu, Xi Li, Mansur Khamitov, & Neil Bendle. (2021). Audio Mining: The Role of Vocal Tone in Persuasion. Journal of Consumer Research. 48(2). 189–211. 68 indexed citations

Lees‐Marshment, Jennifer, Aimee Dinnín Huff, & Neil Bendle. (2020). A Social Commons Ethos in Public Policy-Making. Journal of Business Ethics. 166(4). 761–778. 10 indexed citations

Lu, Shijie, Xin Wang, & Neil Bendle. (2019). Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry. Management Science. 66(5). 2140–2162. 32 indexed citations

10.

Bendle, Neil, et al.. (2018). The Misuse of Accounting-Based Approximations of Tobin’s q in a World of Market-Based Assets. Marketing Science. 37(3). 484–504. 26 indexed citations

11.

Bendle, Neil, et al.. (2017). Marketing accounts. International Journal of Research in Marketing. 34(3). 604–621. 14 indexed citations

12.

Bendle, Neil, et al.. (2016). The metrics that marketers muddle. CERN Document Server (European Organization for Nuclear Research). 57(3). 73–82. 10 indexed citations

13.

Bendle, Neil & June Cotte. (2016). Assumptions of Rationality in Political Marketing: The Case of the Republican Autopsy. Journal of Nonprofit & Public Sector Marketing. 28(1). 66–83. 8 indexed citations

14.

Wang, Xin, Neil Bendle, Feng Mai, & June Cotte. (2015). TheJournal of Consumer Researchat 40: A Historical Analysis. Journal of Consumer Research. 42(1). 5–18. 80 indexed citations

15.

Bendle, Neil. (2014). Reference Dependence in Political Primaries. Journal of Political Marketing. 13(4). 307–333. 5 indexed citations

16.

Farris, Paul, et al.. (2008). Metrik Pemasaran : 50+ Metrik yang Harus Dipahami Eksekutif. 2 indexed citations

17.

Farris, Paul, Neil Bendle, Phillip E. Pfeifer, & David J. Reibstein. (2007). Marketing metrics: evaluating advertising & promotions.

18.

Farris, Paul, Neil Bendle, Phillip E. Pfeifer, & David J. Reibstein. (2007). Marketing metrics: managing your product mix, pricing, sales channels & promotions.

19.

Farris, Paul, Neil Bendle, Phillip E. Pfeifer, & David J. Reibstein. (2006). Marketing Metrics: 50+ Metrics Every Executive Should Master. Medical Entomology and Zoology. 109 indexed citations

20.

Farris, Paul, Phillip E. Pfeifer, & Neil Bendle. (2006). Customer Profitability. SSRN Electronic Journal. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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