Sha Yang

75 papers and 2.5k indexed citations
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About

Sha Yang is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Sha Yang has authored 75 papers receiving a total of 2.5k indexed citations (citations by other indexed papers that have themselves been cited), including 48 papers in Marketing, 20 papers in Sociology and Political Science and 20 papers in Strategy and Management. Recurrent topics in Sha Yang’s work include Consumer Market Behavior and Pricing (45 papers), Digital Platforms and Economics (19 papers) and Digital Marketing and Social Media (17 papers). Sha Yang is often cited by papers focused on Consumer Market Behavior and Pricing (45 papers), Digital Platforms and Economics (19 papers) and Digital Marketing and Social Media (17 papers). Sha Yang collaborates with scholars based in United States, China and Hong Kong. Sha Yang's co-authors include Anindya Ghose, Greg M. Allenby, Zhao Ying, Vishal Narayan, Yi Zhao, Yuxin Chen, Priya Raghubir, Geraldine Fennell, Henry Assael and Min Qi and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Sha Yang

This figure shows the co-authorship network connecting the top 25 collaborators of Sha Yang. A scholar is included among the top collaborators of Sha Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sha Yang. Sha Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Sha Yang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sha Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sha Yang. The network helps show where Sha Yang may publish in the future.

Countries citing papers authored by Sha Yang

Since Specialization
Citations

This map shows the geographic impact of Sha Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sha Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sha Yang more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026