He Jia

466 total citations
12 papers, 322 citations indexed

About

He Jia is a scholar working on Marketing, Sociology and Political Science and General Decision Sciences. According to data from OpenAlex, He Jia has authored 12 papers receiving a total of 322 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in General Decision Sciences. Recurrent topics in He Jia's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Retail Behavior Studies (3 papers). He Jia is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Retail Behavior Studies (3 papers). He Jia collaborates with scholars based in China, Hong Kong and United States. He Jia's co-authors include Andreas B. Eisingerich, HaeEun Helen Chun, Simon J. Bell, Yeyi Liu, Sha Yang, C. Whan Park, Xianghua Lu, Yonggui Wang, Jay Kandampully and Echo Wen Wan and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

He Jia

9 papers receiving 303 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
He Jia China	6	215	195	68	67	27	12	322
Fengyan Cai China	9	177 0.8×	190 1.0×	51 0.8×	63 0.9×	22 0.8×	15	330
Evmorfia Argyriou United Kingdom	4	203 0.9×	171 0.9×	69 1.0×	94 1.4×	23 0.9×	5	292
Soyeon Kwon South Korea	9	152 0.7×	180 0.9×	46 0.7×	87 1.3×	18 0.7×	17	329
Alexander Mafael Germany	9	169 0.8×	158 0.8×	65 1.0×	64 1.0×	15 0.6×	13	253
Rex Briggs United States	5	234 1.1×	220 1.1×	99 1.5×	30 0.4×	15 0.6×	10	331
Matthew Philp Canada	9	181 0.8×	136 0.7×	51 0.8×	60 0.9×	13 0.5×	20	320
Leonor Vacas de Carvalho Portugal	7	286 1.3×	298 1.5×	82 1.2×	87 1.3×	28 1.0×	10	406
Tim Böttger Switzerland	5	191 0.9×	229 1.2×	63 0.9×	73 1.1×	7 0.3×	8	345
Jung Ok Jeon South Korea	9	165 0.8×	270 1.4×	59 0.9×	84 1.3×	25 0.9×	53	365

Countries citing papers authored by He Jia

Since Specialization

Citations

This map shows the geographic impact of He Jia's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by He Jia with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites He Jia more than expected).

Fields of papers citing papers by He Jia

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by He Jia. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by He Jia. The network helps show where He Jia may publish in the future.

Co-authorship network of co-authors of He Jia

This figure shows the co-authorship network connecting the top 25 collaborators of He Jia. A scholar is included among the top collaborators of He Jia based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with He Jia. He Jia is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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12 of 12 papers shown

Ma, Shuang, et al.. (2025). Understanding and Mitigating the Robot Disadvantage in Luxury Services: The Role of Desire for Superiority. Information Systems Research. 36(4). 2134–2150.

Jia, He, et al.. (2023). Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products. Journal of Consumer Research. 50(6). 1097–1116. 1 indexed citations

Jia, He, et al.. (2022). Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference. Journal of Consumer Research. 50(1). 142–166. 14 indexed citations

Jia, He, et al.. (2021). Hedonic myopia: Emphasizing hedonic benefits of non-perishable food makes consumers insensitive to expiration dates in food purchase. Journal of Business Research. 138. 193–202. 13 indexed citations

Jia, He, et al.. (2020). Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation. Journal of Marketing. 84(5). 100–116. 22 indexed citations

Jia, He, Sha Yang, Xianghua Lu, & C.W. Park. (2018). Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level. SSRN Electronic Journal.

Jia, He, Sha Yang, Xianghua Lu, & C. Whan Park. (2018). Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level. Journal of Marketing. 82(4). 70–85. 33 indexed citations

Eisingerich, Andreas B., HaeEun Helen Chun, Yeyi Liu, He Jia, & Simon J. Bell. (2014). Why recommend a brand face‐to‐face but not on Facebook? How word‐of‐mouth on online social sites differs from traditional word‐of‐mouth. Journal of Consumer Psychology. 25(1). 120–128. 215 indexed citations

Wang, Yonggui, Jay Kandampully, & He Jia. (2013). “Tailoring” customization services. Journal of service management. 24(1). 82–104. 22 indexed citations

10.

Jia, He. (2009). Researches on Measuring the Degree of Price Dispersion,Information Value and Efficiency in Homogeneous-goods Electronic Markets. Yunchou yu guanli.

11.

Jia, He. (2002). Study on the Transducer with Sphere-cone Lens. Piezoelectrics and Acoustooptics. 1 indexed citations

12.

Jia, He. (2002). Study on the Transducer with Bi-cone Lens. Piezoelectrics and Acoustooptics. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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