Muhammad Mohsin Butt

2.4k total citations · 1 hit paper
35 papers, 1.8k citations indexed

About

Muhammad Mohsin Butt is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Muhammad Mohsin Butt has authored 35 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 16 papers in Marketing and 16 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Muhammad Mohsin Butt's work include Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (12 papers) and Halal products and consumer behavior (8 papers). Muhammad Mohsin Butt is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (12 papers) and Halal products and consumer behavior (8 papers). Muhammad Mohsin Butt collaborates with scholars based in Malaysia, Pakistan and United Arab Emirates. Muhammad Mohsin Butt's co-authors include Arshia Mukhtar, Ernest Cyril de Run, Stephen Wilkins, Muhammad Aftab, Amjad Shamim, Fon Sim Ong, Kok Wei Khong, Melodena Stephens Balakrishnan, Kim‐Shyan Fam and Andrea Pérez and has published in prestigious journals such as Journal of Business Ethics, Business Strategy and the Environment and European Journal of Marketing.

In The Last Decade

Muhammad Mohsin Butt

32 papers receiving 1.7k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Intention to chooseHalalproducts: the role of religiosity

2012 410 citations Muhammad Mohsin Butt et al. Journal of Islamic marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Muhammad Mohsin Butt Malaysia	20	999	710	474	367	215	35	1.8k
Conrad Lashley United Kingdom	24	771 0.8×	338 0.5×	927 2.0×	75 0.2×	245 1.1×	92	2.1k
Naeem Akhtar Pakistan	23	771 0.8×	765 1.1×	445 0.9×	74 0.2×	251 1.2×	79	1.8k
Mohamed Battour Malaysia	21	1.8k 1.8×	219 0.3×	262 0.6×	398 1.1×	158 0.7×	55	2.3k
Elizabeth B. Goldsmith United States	18	575 0.6×	591 0.8×	233 0.5×	149 0.4×	68 0.3×	44	1.3k
Richard Ettenson United States	16	1.1k 1.1×	1.9k 2.6×	544 1.1×	188 0.5×	502 2.3×	28	2.6k
Özlem Sandıkçı Türkiye	17	1.1k 1.1×	619 0.9×	138 0.3×	315 0.9×	100 0.5×	48	1.7k
Robert A. Brymer United States	19	990 1.0×	416 0.6×	1.2k 2.6×	57 0.2×	178 0.8×	36	2.1k
Anastasios Zopiatis Cyprus	22	523 0.5×	183 0.3×	781 1.6×	61 0.2×	161 0.7×	51	1.7k
Irene Hau‐Siu Chow Hong Kong	23	377 0.4×	252 0.4×	852 1.8×	106 0.3×	283 1.3×	41	1.5k
Chun-Fang Chiang Taiwan	16	465 0.5×	378 0.5×	1.1k 2.4×	68 0.2×	293 1.4×	23	1.7k

Countries citing papers authored by Muhammad Mohsin Butt

Since Specialization

Citations

This map shows the geographic impact of Muhammad Mohsin Butt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Muhammad Mohsin Butt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Muhammad Mohsin Butt more than expected).

Fields of papers citing papers by Muhammad Mohsin Butt

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Muhammad Mohsin Butt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Muhammad Mohsin Butt. The network helps show where Muhammad Mohsin Butt may publish in the future.

Co-authorship network of co-authors of Muhammad Mohsin Butt

This figure shows the co-authorship network connecting the top 25 collaborators of Muhammad Mohsin Butt. A scholar is included among the top collaborators of Muhammad Mohsin Butt based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Muhammad Mohsin Butt. Muhammad Mohsin Butt is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Butt, Muhammad Mohsin, Stephen Wilkins, Joe Hazzam, & Ben Marder. (2024). Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty. Journal of Strategic Marketing. 32(8). 1336–1356. 1 indexed citations

Mustafa, Michael, et al.. (2024). Does investment in employee development encourage proactive behaviors among hospitality staff? A self-determination theory perspective. Journal of Human Resources in Hospitality & Tourism. 24(1). 57–84. 3 indexed citations

Wilkins, Stephen, Muhammad Mohsin Butt, Joe Hazzam, & Ben Marder. (2023). Collaborative learning in online breakout rooms: the effects of learner attributes on purposeful interpersonal interaction and perceived learning. International Journal of Educational Management. 37(2). 465–482. 5 indexed citations

Mustafa, Michael, et al.. (2022). When and why employees take charge in the Workplace: the roles of learning goal orientation, role-breadth self-efficacy and co-worker support. Review of Managerial Science. 17(5). 1681–1702. 24 indexed citations

Butt, Muhammad Mohsin, et al.. (2020). Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification. Journal of Islamic marketing. 12(6). 1219–1238. 6 indexed citations

Wilkins, Stephen, Muhammad Mohsin Butt, Farshid Shams, & Andrea Pérez. (2019). The acceptance of halal food in non-Muslim countries. Journal of Islamic marketing. 10(4). 1308–1331. 69 indexed citations

Butt, Muhammad Mohsin, et al.. (2018). ANTECEDENTS OF CONSUMER-BASED ELECTRONIC RETAIL BRAND EQUITY: AN INTEGRATED MODEL. Asian Academy of Management Journal. 23(2). 69–99. 4 indexed citations

Heffernan, Troy, Stephen Wilkins, & Muhammad Mohsin Butt. (2018). Transnational higher education. International Journal of Educational Management. 32(2). 227–240. 42 indexed citations

Wilkins, Stephen, Muhammad Mohsin Butt, Farshid Shams, & Andrea Pérez. (2017). Product standardisation in the food service industry: post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food. Journal of Strategic Marketing. 27(3). 210–226. 24 indexed citations

10.

Wilkins, Stephen, et al.. (2017). The influence of organisational identification on employee attitudes and behaviours in multinational higher education institutions. Journal of Higher Education Policy and Management. 40(1). 48–66. 29 indexed citations

11.

Wilkins, Stephen, Muhammad Mohsin Butt, & Troy Heffernan. (2017). International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs. Journal of Marketing for HIGHER EDUCATION. 28(1). 32–50. 17 indexed citations

12.

Butt, Muhammad Mohsin, et al.. (2016). Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach. Business Strategy and the Environment. 26(4). 507–520. 67 indexed citations

13.

Butt, Muhammad Mohsin, et al.. (2016). Country of origin and country of service delivery effects in transnational higher education: a comparison of international branch campuses from developed and developing nations. Journal of Marketing for HIGHER EDUCATION. 26(1). 86–102. 23 indexed citations

14.

Wilkins, Stephen, et al.. (2015). The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education. Studies in Higher Education. 41(12). 2232–2252. 110 indexed citations

15.

Butt, Muhammad Mohsin & Muhammad Aftab. (2013). Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context. International Journal of Bank Marketing. 31(1). 6–23. 123 indexed citations

16.

Shamim, Amjad & Muhammad Mohsin Butt. (2013). A critical model of brand experience consequences. Asia Pacific Journal of Marketing and Logistics. 25(1). 102–117. 116 indexed citations

17.

Butt, Muhammad Mohsin, et al.. (2012). Can ethnically targeted advertising work for Malay adolescents?: The moderating role of the strength of ethnic identity. Asian Academy of Management Journal. 17(1). 13–39. 10 indexed citations

18.

Butt, Muhammad Mohsin & Ernest Cyril de Run. (2011). Do Target and Non-Target Ethnic Group Adolescents Process Advertisements Differently?. Australasian Marketing Journal (AMJ). 19(2). 77–84. 12 indexed citations

19.

Butt, Muhammad Mohsin & Ernest Cyril de Run. (2010). Private healthcare quality: applying a SERVQUAL model. International Journal of Health Care Quality Assurance. 23(7). 658–673. 209 indexed citations

20.

Run, Ernest Cyril de, et al.. (2010). Attitudes towards offensive advertising: Malaysian Muslims' views. Journal of Islamic marketing. 1(1). 25–36. 99 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact