Amy Yau
- Sociology and Political Science top 10%
- Marketing top 10%
- Information Systems and Management top 5%
- Communication top 10%
- Organizational Behavior and Human Resource Management top 10%
- Co-authors
- Ben MarderChris Archer‐BrownIain DaviesStephanie O’DonohoeJonas CollianderNikolaos StylosRobert J. AngellYiwei Zhang
- Topics
- Social Media and Politics (2 papers)Digital Marketing and Social Media (2 papers)Impact of Technology on Adolescents (2 papers)
- Partner nations
- United KingdomNetherlandsSweden
In The Last Decade
Amy Yau
8 papers receiving 288 citations
Hit Papers
Peers
Comparison fields: 5 of 62
- Sociology and Political Science 198
- Marketing 103
- Information Systems and Management 89
- Communication 55
- Organizational Behavior and Human Resource Management 48
Countries citing papers authored by Amy Yau
This map shows the geographic impact of Amy Yau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Amy Yau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Amy Yau more than expected).
Fields of papers citing papers by Amy Yau
This network shows the impact of papers produced by Amy Yau. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Amy Yau. The network helps show where Amy Yau may publish in the future.
Co-authorship network of co-authors of Amy Yau
This figure shows the co-authorship network connecting the top 25 collaborators of Amy Yau. A scholar is included among the top collaborators of Amy Yau based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Amy Yau. Amy Yau is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 24 | |
| 2 | 3 | |
| 3 | 0 | |
| 4 | 28 | |
| 5 | A comparison of social media marketing between B2B, B2C and mixed business modelsbreakdown → | 222 |
| 6 | 15 | |
| 7 | 3 | |
| 8 | Transgression within narratives of consumer acculturation and global mobility | 0 |
| 9 | Sharing Is Dubious, It Won’T Work! Exploring the Barriers Towards Collaborative Consumption of Free Floating Car Sharing. | 2 |
| 10 | Exploring the role of modern Confucian values for promoting sustainable consumption in China | 3 |
About Amy Yau
Amy Yau is a scholar working on Health Informatics, Communication and Marketing, having authored 10 papers that have together received 300 indexed citations. Recurring topics across this work include Social Media and Politics (2 papers), Digital Marketing and Social Media (2 papers) and Impact of Technology on Adolescents (2 papers). The work is most often cited by research in Information Systems and Management (89 citations), Marketing (103 citations) and Communication (55 citations). Amy Yau has collaborated with scholars based in United Kingdom, Netherlands and Sweden. Frequent co-authors include Ben Marder, Chris Archer‐Brown, Iain Davies, Stephanie O’Donohoe, Jonas Colliander, Nikolaos Stylos, Robert J. Angell, Yiwei Zhang, Jiayuan Li and Anouk de Regt. Their work appears in journals such as Industrial Marketing Management, European Journal of Marketing and Business Horizons.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.