Amy Yau

456 total citations · 1 hit paper
10 papers, 300 citations indexed

About

Amy Yau is a scholar working on Sociology and Political Science, Communication and Marketing. According to data from OpenAlex, Amy Yau has authored 10 papers receiving a total of 300 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Sociology and Political Science, 2 papers in Communication and 2 papers in Marketing. Recurrent topics in Amy Yau's work include Social Media and Politics (2 papers), Digital Marketing and Social Media (2 papers) and Impact of Technology on Adolescents (2 papers). Amy Yau is often cited by papers focused on Social Media and Politics (2 papers), Digital Marketing and Social Media (2 papers) and Impact of Technology on Adolescents (2 papers). Amy Yau collaborates with scholars based in United Kingdom, Netherlands and Sweden. Amy Yau's co-authors include Ben Marder, Chris Archer‐Brown, Iain Davies, Stephanie O’Donohoe, Jonas Colliander, Nikolaos Stylos, Robert J. Angell, Yiwei Zhang, Jiayuan Li and Anouk de Regt and has published in prestigious journals such as Industrial Marketing Management, European Journal of Marketing and Business Horizons.

In The Last Decade

Amy Yau

8 papers receiving 288 citations

Hit Papers

A comparison of social media marketing between B2B, B2C a... 2018 2026 2020 2023 2018 50 100 150 200
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. A comparison of social media marketing between B2B, B2C and mixed business models
    2018 222 citations Iain Davies, Chris Archer‐Brown et al. Industrial Marketing Management profile →

Peers

Amy Yau
Marcos Inácio Severo de Almeida Brazil
Alexis Barlow United Kingdom
John Narcum United States
Eva Lahuerta-Otero Spain
Neha Yadav India
Prem Prakash Dewani India
Jacques Nel South Africa
Naser Pourazad Australia
Francisco-Javier Arroyo-Cañada Spain
Stephanie Meek Australia
Marcos Inácio Severo de Almeida Brazil
Amy Yau
Citations per year, relative to Amy Yau Amy Yau (= 1×) peers Marcos Inácio Severo de Almeida

Countries citing papers authored by Amy Yau

Since Specialization
Citations

This map shows the geographic impact of Amy Yau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Amy Yau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Amy Yau more than expected).

Fields of papers citing papers by Amy Yau

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Amy Yau. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Amy Yau. The network helps show where Amy Yau may publish in the future.

Co-authorship network of co-authors of Amy Yau

This figure shows the co-authorship network connecting the top 25 collaborators of Amy Yau. A scholar is included among the top collaborators of Amy Yau based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Amy Yau. Amy Yau is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

10 of 10 papers shown
1.
Marder, Ben, Amy Yau, Nikolaos Stylos, et al.. (2024). To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry. Business Horizons. 67(5). 571–581. 24 indexed citations
2.
Marder, Ben, et al.. (2021). Impression formation of PhD supervisors during student-led selection: An examination of UK business schools with a focus on staff profiles. The International Journal of Management Education. 19(1). 100453–100453. 3 indexed citations
3.
Yau, Amy, et al.. (2021). Perception of patients undergoing hysterosalphingography (HSG) in Kano Metropolis, Nigeria. Bayero Journal of Pure and Applied Sciences. 12(2). 169–175.
4.
Yau, Amy, Ben Marder, & Stephanie O’Donohoe. (2019). The role of social media in negotiating identity during the process of acculturation. Information Technology and People. 33(2). 554–575. 28 indexed citations
5.
Davies, Iain, et al.. (2018). A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management. 81. 169–179. 222 indexed citations breakdown →
6.
Marder, Ben, et al.. (2018). Conspicuous political brand interactions on social network sites. European Journal of Marketing. 52(3/4). 702–724. 15 indexed citations
7.
Yau, Amy, et al.. (2018). Shackles of care. European Journal of Marketing. 52(12). 2378–2404. 3 indexed citations
8.
Yau, Amy. (2017). Transgression within narratives of consumer acculturation and global mobility. ORCA Online Research @Cardiff (Cardiff University).
9.
Yau, Amy, et al.. (2015). Sharing Is Dubious, It Won’T Work! Exploring the Barriers Towards Collaborative Consumption of Free Floating Car Sharing.. ORCA Online Research @Cardiff (Cardiff University). 2 indexed citations
10.
Yau, Amy & Iain Davies. (2014). Exploring the role of modern Confucian values for promoting sustainable consumption in China. ORCA Online Research @Cardiff (Cardiff University). 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026