James R. Coyle

1.9k total citations · 1 hit paper
20 papers, 1.4k citations indexed

About

James R. Coyle is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, James R. Coyle has authored 20 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Sociology and Political Science, 9 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in James R. Coyle's work include Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (4 papers). James R. Coyle is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (4 papers). James R. Coyle collaborates with scholars based in United States, Netherlands and Germany. James R. Coyle's co-authors include Esther Thorson, Ted Smith, Elizabeth Lightfoot, Michal Strahilevitz, Stephen Jay Gould, Pola B. Gupta, Glenn Platt, Stephen J. Gould, Frank T. Denton and Andrew N. K. Chen and has published in prestigious journals such as Journal of Business Research, Decision Support Systems and European Journal of Marketing.

In The Last Decade

James R. Coyle

18 papers receiving 1.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites

2001 872 citations James R. Coyle, Esther Thorson Journal of Advertising profile →

Peers

James R. Coyle

SPS

MARKE

ISM

OBHRM

María Sicilia Piñero Spain

Kunal Swani United States

Christy Ashley United States

Dawn Lerman United States

Lotte M. Willemsen Netherlands

Ben Marder United Kingdom

Dong‐Mo Koo South Korea

Heejin Lim United States

Marjolein Moorman Netherlands

Brian P. Brown United States

María Sicilia Piñero Spain

James R. Coyle

1.2k ×1.2

SPS

893 ×1.4

MARKE

454 ×0.9

ISM

305 ×1.2

OBHRM

98 ×0.5

Citations per year, relative to James R. Coyle James R. Coyle (= 1×) peers María Sicilia Piñero

Countries citing papers authored by James R. Coyle

Since Specialization

Citations

This map shows the geographic impact of James R. Coyle's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by James R. Coyle with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites James R. Coyle more than expected).

Fields of papers citing papers by James R. Coyle

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by James R. Coyle. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by James R. Coyle. The network helps show where James R. Coyle may publish in the future.

Co-authorship network of co-authors of James R. Coyle

This figure shows the co-authorship network connecting the top 25 collaborators of James R. Coyle. A scholar is included among the top collaborators of James R. Coyle based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with James R. Coyle. James R. Coyle is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Janssen, Dirk, et al.. (2023). Persuasive content : Understanding in-game advertising retention in players and onlookers. Data Archiving and Networked Services (DANS).

Coyle, James R., et al.. (2021). Are you engaged? The influence of brand schematicity on online brand engagement and brand purchase. Journal of Research in Interactive Marketing. 15(4). 709–728. 16 indexed citations

Lee, Younghwa, James R. Coyle, & Andrew N. K. Chen. (2021). Improving intention to back projects with effective designs of progress presentation in crowdfunding campaign sites. Decision Support Systems. 147. 113573–113573. 17 indexed citations

Coyle, James R., et al.. (2017). The Path to Lawyer Well-Being: Practical Recommendations for Positive Change (The Report of the National Task Force on Lawyer Well-Being), Part II, Recommendations for Law Schools. SSRN Electronic Journal. 7 indexed citations

Coyle, James R., et al.. (2015). Gate me if you can: the impact of gating mechanics on retention and revenues in Jelly. Data Archiving and Networked Services (DANS). 3 indexed citations

Janssen, Dirk, et al.. (2014). Did you see that?. Breda University of Applied Sciences Portal. 1–4.

Coyle, James R., et al.. (2013). Electronic word of mouth. European Journal of Marketing. 47(7). 1034–1051. 69 indexed citations

Coyle, James R., Ted Smith, & Glenn Platt. (2012). “I'm here to help”. Journal of Research in Interactive Marketing. 6(1). 27–41. 53 indexed citations

Coyle, James R., et al.. (2011). 'Click here to share with a friend': a uses and gratifications approach to word-of-mouth marketing effectiveness. International Journal of Electronic Marketing and Retailing. 4(4). 225–225. 5 indexed citations

10.

Coyle, James R., et al.. (2011). A Content Analysis of Registration Processes on Websites. Journal of Interactive Advertising. 11(2). 12–26. 7 indexed citations

11.

Coyle, James R., et al.. (2011). A Capstone Wiki Knowledge Base: A Case Study of an Online Tool Designed to Promote Life-Long Learning through Engineering Literature Research.. Issues in Science and Technology Librarianship. 1 indexed citations

12.

Coyle, James R., et al.. (2011). Player performance and in game advertising retention. Figshare. 1–5. 11 indexed citations

13.

Coyle, James R., et al.. (2009). Collectivist and Individualist Influences on Website Design in South Korea and the U.S.: A Cross-Cultural Content Analysis. Journal of Computer-Mediated Communication. 14(3). 581–601. 45 indexed citations

14.

Coyle, James R., et al.. (2008). The Effects of Interactive Images and Goal-Seeking Behavior on Telepresence and Site Ease of Use. DigitalCommons - Kennesaw State University (Kennesaw State University). 3(1-2). 39–61. 6 indexed citations

15.

Coyle, James R., et al.. (2008). “To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making. Journal of Business Research. 62(10). 1031–1037. 88 indexed citations

16.

Smith, Ted, et al.. (2007). Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness. Journal of Advertising Research. 47(4). 387–397. 160 indexed citations

17.

Coyle, James R. & Esther Thorson. (2001). The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites. Journal of Advertising. 30(3). 65–77. 872 indexed citations breakdown →

18.

Coyle, James R., et al.. (2001). Exploring Student Orientations toward Advertising: A Q-Methodology Approach. Journal of Advertising Education. 5(1). 33–44. 1 indexed citations

19.

Leshner, Glenn & James R. Coyle. (2000). Memory for Television News: Match and Mismatch Between Processing and Testing. Journal of Broadcasting & Electronic Media. 44(4). 599–613. 2 indexed citations

20.

Thorson, Esther, et al.. (2000). Negative Political Ads and Negative Citizen Orientations toward Politics. Journal of Current Issues & Research in Advertising. 22(1). 13–40. 34 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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