Rhonda Hadi
- Sociology and Political Science top 1%
- Marketing top 1%
- Artificial Intelligence top 2%
- Information Systems and Management top 1%
- Social Psychology top 5%
- Co-authors
- Andrew T. StephenLauren GrewalGil AppelFelipe ThomazCammy CrolicShiri MelumadAna ValenzuelaJaewoo Park
- Topics
- Consumer Behavior in Brand Consumption and Identification (7 papers)Cultural Differences and Values (4 papers)Digital Marketing and Social Media (4 papers)
- Partner nations
- United KingdomUnited StatesAustralia
In The Last Decade
Rhonda Hadi
21 papers receiving 1.8k citations
Hit Papers
Peers
Comparison fields: 5 of 105
- Sociology and Political Science 1.1k
- Marketing 637
- Artificial Intelligence 486
- Information Systems and Management 375
- Social Psychology 238
Countries citing papers authored by Rhonda Hadi
This map shows the geographic impact of Rhonda Hadi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rhonda Hadi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rhonda Hadi more than expected).
Fields of papers citing papers by Rhonda Hadi
This network shows the impact of papers produced by Rhonda Hadi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rhonda Hadi. The network helps show where Rhonda Hadi may publish in the future.
Co-authorship network of co-authors of Rhonda Hadi
This figure shows the co-authorship network connecting the top 25 collaborators of Rhonda Hadi. A scholar is included among the top collaborators of Rhonda Hadi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rhonda Hadi. Rhonda Hadi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 0 | |
| 3 | 2 | |
| 4 | 8 | |
| 5 | 15 | |
| 6 | The Metaverse: A new digital frontier for consumer behaviorbreakdown → | 216 |
| 7 | 31 | |
| 8 | Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactionsbreakdown → | 406 |
| 9 | 24 | |
| 10 | 17 | |
| 11 | 8 | |
| 12 | The future of social media in marketingbreakdown → | 987 |
| 13 | 37 | |
| 14 | 44 | |
| 15 | A Tactile Toolbox: Documenting Consumer Responses to Haptic Feedback in Advertising | 2 |
| 16 | 4 | |
| 17 | Good Vibrations: Consumer Responses to Technologically-Mediated Social Touch | 3 |
| 18 | 10 | |
| 19 | 31 | |
| 20 | Mental Thermoregulation: Affective and Cognitive Pathways For Non-Physical Temperature Regulation | 0 |
About Rhonda Hadi
Rhonda Hadi is a scholar working on Marketing, Sensory Systems and Experimental and Cognitive Psychology, having authored 24 papers that have together received 1.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Cultural Differences and Values (4 papers) and Digital Marketing and Social Media (4 papers). The work is most often cited by research in Marketing (637 citations), Information Systems and Management (375 citations) and Human-Computer Interaction (216 citations). Rhonda Hadi has collaborated with scholars based in United Kingdom, United States and Australia. Frequent co-authors include Andrew T. Stephen, Lauren Grewal, Gil Appel, Felipe Thomaz, Cammy Crolic, Shiri Melumad, Ana Valenzuela, Jaewoo Park, Diogo Hildebrand and Lauren Block. Their work appears in journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.