Rhonda Hadi

3.2k total citations · 3 hit papers
24 papers, 1.9k citations indexed

About

Rhonda Hadi is a scholar working on Marketing, Experimental and Cognitive Psychology and Social Psychology. According to data from OpenAlex, Rhonda Hadi has authored 24 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 8 papers in Experimental and Cognitive Psychology and 7 papers in Social Psychology. Recurrent topics in Rhonda Hadi's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Cultural Differences and Values (4 papers) and Digital Marketing and Social Media (4 papers). Rhonda Hadi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Cultural Differences and Values (4 papers) and Digital Marketing and Social Media (4 papers). Rhonda Hadi collaborates with scholars based in United Kingdom, United States and Australia. Rhonda Hadi's co-authors include Andrew T. Stephen, Lauren Grewal, Gil Appel, Cammy Crolic, Felipe Thomaz, Shiri Melumad, Ana Valenzuela, Jaewoo Park, Diogo Hildebrand and Lauren Block and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Rhonda Hadi

21 papers receiving 1.8k citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The future of social media in marketing

2019 987 citations Gil Appel, Lauren Grewal et al. Journal of the Academy of Marketing Science profile →
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions

2021 406 citations Cammy Crolic, Felipe Thomaz et al. Journal of Marketing profile →
The Metaverse: A new digital frontier for consumer behavior

2023 216 citations Rhonda Hadi, Shiri Melumad et al. Journal of Consumer Psychology profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Rhonda Hadi United Kingdom	12	1.1k	637	486	375	238	24	1.9k
Lingyun Qiu China	14	917 0.9×	371 0.6×	539 1.1×	567 1.5×	290 1.2×	26	1.6k
Si Shi China	24	1.2k 1.1×	738 1.2×	391 0.8×	681 1.8×	212 0.9×	43	2.0k
Gabriele Pizzi Italy	19	826 0.8×	889 1.4×	354 0.7×	353 0.9×	213 0.9×	31	1.9k
Patrick van Esch United States	29	961 0.9×	714 1.1×	567 1.2×	369 1.0×	201 0.8×	77	2.3k
Kofi Osei-Frimpong Ghana	18	1.2k 1.1×	863 1.4×	665 1.4×	730 1.9×	175 0.7×	27	2.0k
Willemijn van Dolen Netherlands	24	1.5k 1.4×	1.4k 2.2×	330 0.7×	770 2.1×	255 1.1×	52	2.7k
Laurie Wu United States	25	1.5k 1.3×	1.1k 1.8×	219 0.5×	304 0.8×	284 1.2×	76	2.2k
Iryna Pentina United States	27	1.6k 1.4×	856 1.3×	458 0.9×	876 2.3×	224 0.9×	51	2.6k
Seonjeong Lee United States	26	1.4k 1.3×	1.1k 1.7×	190 0.4×	428 1.1×	212 0.9×	66	2.2k
Carla Ferraro Australia	21	964 0.9×	1.1k 1.7×	371 0.8×	302 0.8×	102 0.4×	46	2.0k

Countries citing papers authored by Rhonda Hadi

Since Specialization

Citations

This map shows the geographic impact of Rhonda Hadi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rhonda Hadi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rhonda Hadi more than expected).

Fields of papers citing papers by Rhonda Hadi

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rhonda Hadi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rhonda Hadi. The network helps show where Rhonda Hadi may publish in the future.

Co-authorship network of co-authors of Rhonda Hadi

This figure shows the co-authorship network connecting the top 25 collaborators of Rhonda Hadi. A scholar is included among the top collaborators of Rhonda Hadi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rhonda Hadi. Rhonda Hadi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Hadi, Rhonda, et al.. (2024). Crossmodal compensation: Sensory discomfort affects consumer preferences across modalities. Psychology and Marketing. 41(9). 1944–1958. 1 indexed citations

Hadi, Rhonda, et al.. (2024). Bridging the digital and physical: The psychology of augmented reality. Current Opinion in Psychology. 58. 101842–101842.

Hildebrand, Diogo, Rhonda Hadi, & Sankar Sen. (2024). Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content. Journal of the Academy of Marketing Science. 52(6). 1805–1819. 2 indexed citations

Hadi, Rhonda, et al.. (2023). Follow your nose when it sounds right: How brand names influence consumer responses to product scents. Journal of Business Research. 157. 113578–113578. 8 indexed citations

Hadi, Rhonda, et al.. (2023). How culture shapes consumer responses to anthropomorphic products. International Journal of Research in Marketing. 40(3). 495–512. 15 indexed citations

Hadi, Rhonda, et al.. (2023). The Metaverse: A new digital frontier for consumer behavior. Journal of Consumer Psychology. 34(1). 142–166. 216 indexed citations breakdown →

Hadi, Rhonda, et al.. (2022). From tablet to table: How augmented reality influences food desirability. Journal of the Academy of Marketing Science. 51(3). 503–529. 31 indexed citations

Crolic, Cammy, Felipe Thomaz, Rhonda Hadi, & Andrew T. Stephen. (2021). Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions. Journal of Marketing. 86(1). 132–148. 406 indexed citations breakdown →

Hildebrand, Diogo, et al.. (2020). Flavor Fatigue: Cognitive Depletion Influences Consumer Enjoyment of Complex Flavors. Journal of Consumer Psychology. 31(1). 103–111. 17 indexed citations

10.

Hadi, Rhonda. (2019). When Humanizing Customer Service Chatbots Might Backfire. 11(2). 30–35. 8 indexed citations

11.

Appel, Gil, Lauren Grewal, Rhonda Hadi, & Andrew T. Stephen. (2019). The future of social media in marketing. Journal of the Academy of Marketing Science. 48(1). 79–95. 987 indexed citations breakdown →

12.

Hadi, Rhonda & Ana Valenzuela. (2019). Good Vibrations: Consumer Responses to Technology-Mediated Haptic Feedback. Journal of Consumer Research. 47(2). 256–271. 44 indexed citations

13.

Hadi, Rhonda & Lauren Block. (2019). Warm Hearts and Cool Heads: Uncomfortable Temperature Influences Reliance on Affect in Decision-Making. Journal of the Association for Consumer Research. 4(2). 102–114. 16 indexed citations

14.

Park, Jaewoo & Rhonda Hadi. (2019). Shivering for Status: When Cold Temperatures Increase Product Evaluation. Journal of Consumer Psychology. 30(2). 314–328. 37 indexed citations

15.

Hadi, Rhonda, Ana Valenzuela, & Oliver Groth. (2018). A Tactile Toolbox: Documenting Consumer Responses to Haptic Feedback in Advertising. ACR European Advances. 2 indexed citations

16.

Hadi, Rhonda, et al.. (2017). The Integration of Javanese Indigenous Knowledge in Biology Learning Resources Development. Journal of Physics Conference Series. 812. 12057–12057. 4 indexed citations

17.

Hadi, Rhonda & Ana Valenzuela. (2016). Good Vibrations: Consumer Responses to Technologically-Mediated Social Touch. ACR North American Advances. 3 indexed citations

18.

Hadi, Rhonda & Lauren Block. (2014). I take therefore I choose? The impact of active vs. passive acquisition on food consumption. Appetite. 80. 168–173. 10 indexed citations

19.

Hadi, Rhonda & Ana Valenzuela. (2014). A meaningful embrace: Contingent effects of embodied cues of affection. Journal of Consumer Psychology. 24(4). 520–532. 31 indexed citations

20.

Hadi, Rhonda, et al.. (2012). Mental Thermoregulation: Affective and Cognitive Pathways For Non-Physical Temperature Regulation. ACR European Advances.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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