Sylvia von Wallpach
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 17
- Service and Product Innovation 5
- Consumer Retail Behavior Studies 3
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- Customer Service Quality and Loyalty 3
- Management and Organizational Studies 2
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- Digital Marketing and Social Media 8
- Strategy and Management top 5%
- Corporate Identity and Reputation 6
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- Management and Marketing Education 4
- Co-authors
- Christine VallasterAndrea HemetsbergerOliver KollThyra Uth ThomsenBenjamin G. VoyerHans MühlbacherSebastian ZenkerMinas N. Kastanakis
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Journals
- Journal of Business Research (8 papers)Journal of Business Ethics (1 paper)Tourism Management (1 paper)
- Partner nations
- AustriaDenmarkUnited Kingdom
In The Last Decade
Sylvia von Wallpach
33 papers receiving 921 citations
Peers
Comparison fields: 5 of 78
- Marketing 662
- Organizational Behavior and Human Resource Management 223
- Tourism, Leisure and Hospitality Management 31
- Sociology and Political Science 577
- Strategy and Management 170
Countries citing papers authored by Sylvia von Wallpach
This map shows the geographic impact of Sylvia von Wallpach's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sylvia von Wallpach with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sylvia von Wallpach more than expected).
Fields of papers citing papers by Sylvia von Wallpach
This network shows the impact of papers produced by Sylvia von Wallpach. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sylvia von Wallpach. The network helps show where Sylvia von Wallpach may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Sylvia von Wallpach, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 0 | |
| 2 | 2022 | 6 | |
| 3 | 2022 | 9 | |
| 4 | 2020 | 42 | |
| 5 | 2020 | 70 | |
| 6 | 2020 | 67 | |
| 7 | 2019 | 16 | |
| 8 | Multi-stakeholder Knowledge Sharing and Brand Co-creation: Ethical Considerations | 2018 | 2 |
| 9 | 2018 | 13 | |
| 10 | 2016 | 66 | |
| 11 | Women in Transition: Consumption Narratives of First-time Motherhood | 2015 | 1 |
| 12 | 2013 | 29 | |
| 13 | Because I'm Worth It - Luxury and the Construction of Consumers' Selves | 2012 | 30 |
| 14 | Comparing Uni-Sensory Versus Multi-Sensory Methods for Embodied Brand Knowledge Retrieval | 2012 | 1 |
| 15 | 2012 | 30 | |
| 16 | 2012 | 193 | |
| 17 | Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors | 2011 | 1 |
| 18 | How Facets of Unaided Brand Knowledge Affect Consumer Response | 2010 | 2 |
| 19 | Stakeholder Brand Reputations: What do They Have in Common? | 2007 | 1 |
| 20 | The Formation of Brand Reputation: A Stakeholder Perspective | 2007 | 1 |
About Sylvia von Wallpach
Sylvia von Wallpach is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Strategy and Management, having authored 34 papers that have together received 971 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (8 papers), Corporate Identity and Reputation (6 papers), Service and Product Innovation (5 papers), Management and Marketing Education (4 papers), Consumer Retail Behavior Studies (3 papers), Customer Service Quality and Loyalty (3 papers) and Management and Organizational Studies (2 papers). The work is most often cited by research in Marketing (662 citations), Organizational Behavior and Human Resource Management (223 citations) and Tourism, Leisure and Hospitality Management (31 citations). Sylvia von Wallpach has collaborated with scholars based in Austria, Denmark and United Kingdom. Frequent co-authors include Christine Vallaster, Andrea Hemetsberger, Oliver Koll, Thyra Uth Thomsen, Benjamin G. Voyer, Hans Mühlbacher, Sebastian Zenker, Minas N. Kastanakis, Erik Braun and Jonas Holmqvist. Their work appears in journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.