Christy Ashley

2.1k total citations · 1 hit paper
22 papers, 1.5k citations indexed

About

Christy Ashley is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Christy Ashley has authored 22 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 12 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Christy Ashley's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (7 papers). Christy Ashley is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (7 papers). Christy Ashley collaborates with scholars based in United States and Latvia. Christy Ashley's co-authors include Tracy L. Tuten, Stephanie Noble, Sajeev Varki, Daniel A. Sheinin, Katherine N. Lemon, Naveen Donthu, Jason D. Oliver, Mark Ligas, Arjun Chaudhuri and Stefanie Sohn and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Retailing.

In The Last Decade

Christy Ashley

21 papers receiving 1.4k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

2014 909 citations Christy Ashley, Tracy L. Tuten Psychology and Marketing profile →

Peers

Christy Ashley

SPS

MARKE

ISM

OBHRM

COMMU

María Sicilia Piñero Spain

Dawn Lerman United States

Dong‐Mo Koo South Korea

Yuping Liu–Thompkins United States

James R. Coyle United States

Kunal Swani United States

Gayle Kerr Australia

Julie Guidry Moulard United States

John Kim United States

Junyun Liao China

María Sicilia Piñero Spain

Christy Ashley

1.2k ×1.1

SPS

893 ×1.1

MARKE

454 ×1.3

ISM

305 ×1.1

OBHRM

188 ×1.2

COMMU

Citations per year, relative to Christy Ashley Christy Ashley (= 1×) peers María Sicilia Piñero

Countries citing papers authored by Christy Ashley

Since Specialization

Citations

This map shows the geographic impact of Christy Ashley's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Christy Ashley with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Christy Ashley more than expected).

Fields of papers citing papers by Christy Ashley

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Christy Ashley. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Christy Ashley. The network helps show where Christy Ashley may publish in the future.

Co-authorship network of co-authors of Christy Ashley

This figure shows the co-authorship network connecting the top 25 collaborators of Christy Ashley. A scholar is included among the top collaborators of Christy Ashley based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Christy Ashley. Christy Ashley is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Labrecque, Lauren I., Stefanie Sohn, Barbara Seegebarth, & Christy Ashley. (2024). Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy. Journal of Marketing. 89(4). 120–139. 6 indexed citations

2.

Ashley, Christy, et al.. (2021). Territorial consumer behaviors on social media: a dark side of psychological ownership. Journal of Consumer Marketing. 39(1). 1–10. 8 indexed citations

3.

Ashley, Christy, et al.. (2020). Access Granted? An Examination of Financial Capability, Trait Hope, Perceived Access, and Food Insecurity in Distressed Census Tracts. Journal of Public Policy & Marketing. 39(2). 119–134. 4 indexed citations

4.

Ashley, Christy, et al.. (2020). Consumer territorial responses in service settings. Journal of Services Marketing. 34(5). 651–663. 5 indexed citations

5.

Ashley, Christy. (2019). IMPROVING INFORMATION LITERACY THROUGH GAMIFICATION: FANTASY BRAND LEAGUES. Marketing Education Review. 29(2). 107–112. 8 indexed citations

6.

Ashley, Christy, et al.. (2016). Trial-Attitude Formation in Green Product Evaluations. DigitalCommons - Kennesaw State University (Kennesaw State University). 5(1). 3. 1 indexed citations

7.

Ashley, Christy, et al.. (2016). Triggers and outcomes of customer-to-customer aisle rage. Journal of Retailing and Consumer Services. 32. 67–77. 19 indexed citations

8.

Ashley, Christy, et al.. (2015). The effect of loyalty program fees on program perceptions and engagement. Journal of Business Research. 69(2). 964–973. 24 indexed citations

9.

Ashley, Christy, et al.. (2014). Experiential Learning in Second Life: A Simulation in Retail Management. DigitalCommons - Kennesaw State University (Kennesaw State University). 3(2). 21.

10.

Ashley, Christy & Tracy L. Tuten. (2014). Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement. Psychology and Marketing. 32(1). 15–27. 909 indexed citations breakdown →

11.

Noble, Stephanie, Carol L. Esmark, & Christy Ashley. (2014). Managing closing time to enhance manager, employee, and customer satisfaction. Business Horizons. 58(2). 217–224. 2 indexed citations

12.

Tuten, Tracy L. & Christy Ashley. (2013). Do social advergames affect brand attitudes and advocacy?. Journal of Marketing Communications. 22(3). 236–255. 21 indexed citations

13.

Ashley, Christy. (2013). E-Tailing on Zazzle.com. Marketing Education Review. 23(1). 73–80. 4 indexed citations

14.

Ashley, Christy & Stephanie Noble. (2013). It's Closing Time: Territorial Behaviors from Customers in Response to Front Line Employees. Journal of Retailing. 90(1). 74–92. 39 indexed citations

15.

Ashley, Christy, et al.. (2012). Exploring the Underlying Dimensions of Violence in Print Advertisements. Journal of Advertising. 41(1). 77–90. 7 indexed citations

16.

Tuten, Tracy L. & Christy Ashley. (2011). Promotional Strategies for Small Businesses: Group Buying Deals. 7(2). 15–29. 11 indexed citations

17.

Ashley, Christy, Stephanie Noble, Naveen Donthu, & Katherine N. Lemon. (2010). Why customers won't relate: Obstacles to relationship marketing engagement. Journal of Business Research. 64(7). 749–756. 132 indexed citations

18.

Ashley, Christy & Jason D. Oliver. (2010). Creative Leaders. Journal of Advertising. 39(1). 115–130. 19 indexed citations

19.

Ashley, Christy, Mark Ligas, & Arjun Chaudhuri. (2010). Can Hedonic Store Environments Help Retailers Overcome Low Store Accessibility?. The Journal of Marketing Theory and Practice. 18(3). 249–262. 13 indexed citations

20.

Ashley, Christy, et al.. (2009). Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships. Journal of Public Policy & Marketing. 28(2). 212–220. 74 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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