Christy Ashley

2.1k citations
22 papers · 1.5k indexed · 1 hit paper · h-index 12
Topics
Consumer Behavior in Brand Consumption and Identification (10 papers)Digital Marketing and Social Media (7 papers)Customer Service Quality and Loyalty (7 papers)
Partner nations
United StatesLatvia

In The Last Decade

Christy Ashley

21 papers receiving 1.4k citations

Hit Papers

Creative Strategies in Social Media Marketing: An Explora...20142026201820222014250500750

Peers

Christy Ashley
Comparison fields: 5 of 84
  • Sociology and Political Science 1.1k
  • Marketing 778
  • Information Systems and Management 353
  • Organizational Behavior and Human Resource Management 287
  • Communication 153
Replace María Sicilia Piñero with:
María Sicilia Piñero Spain
Dawn Lerman United States
Yuping Liu–Thompkins United States
Gayle Kerr Australia
John Kim United States
Kathleen Keeling United Kingdom
Kunal Swani United States
Rafael Anaya‐Sánchez Spain
Brian P. Brown United States
Heejin Lim United States
Christy Ashley relative to María Sicilia Piñero Spain María Sicilia Piñero's profile →
Citations per field
00.5×1.5×
María Sicilia Piñero · 1×
Citations per year

Countries citing papers authored by Christy Ashley

Since Specialization
Citations

This map shows the geographic impact of Christy Ashley's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Christy Ashley with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Christy Ashley more than expected).

Fields of papers citing papers by Christy Ashley

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Christy Ashley. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Christy Ashley. The network helps show where Christy Ashley may publish in the future.

Co-authorship network of co-authors of Christy Ashley

This figure shows the co-authorship network connecting the top 25 collaborators of Christy Ashley. A scholar is included among the top collaborators of Christy Ashley based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Christy Ashley. Christy Ashley is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 6
2 8
3 4
4 5
5 8
6
Trial-Attitude Formation in Green Product Evaluations
1
7 19
8 24
9
Experiential Learning in Second Life: A Simulation in Retail Management
0
10
Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagementbreakdown →
909
11 2
12 21
13 4
14 39
15 7
16
Promotional Strategies for Small Businesses: Group Buying Deals
11
17 132
18 19
19 13
20 74

About Christy Ashley

Christy Ashley is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Management of Technology and Innovation, having authored 22 papers that have together received 1.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (7 papers). The work is most often cited by research in Marketing (778 citations), Information Systems and Management (353 citations) and Organizational Behavior and Human Resource Management (287 citations). Christy Ashley has collaborated with scholars based in United States and Latvia. Frequent co-authors include Tracy L. Tuten, Stephanie Noble, Sajeev Varki, Daniel A. Sheinin, Katherine N. Lemon, Naveen Donthu, Jason D. Oliver, Mark Ligas, Arjun Chaudhuri and Stefanie Sohn. Their work appears in journals such as Journal of Marketing, Journal of Business Research and Journal of Retailing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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