Barton A. Weitz

30.5k total citations · 13 hit papers
100 papers, 22.9k citations indexed

About

Barton A. Weitz is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Strategy and Management. According to data from OpenAlex, Barton A. Weitz has authored 100 papers receiving a total of 22.9k indexed citations (citations by other indexed papers that have themselves been cited), including 41 papers in Organizational Behavior and Human Resource Management, 39 papers in Marketing and 28 papers in Strategy and Management. Recurrent topics in Barton A. Weitz's work include Customer Service Quality and Loyalty (29 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Consumer Retail Behavior Studies (11 papers). Barton A. Weitz is often cited by papers focused on Customer Service Quality and Loyalty (29 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Consumer Retail Behavior Studies (11 papers). Barton A. Weitz collaborates with scholars based in United States, France and United Kingdom. Barton A. Weitz's co-authors include Erin Anderson, Harish Sujan, Rosann L. Spiro, Mita Sujan, George John, Sandy D. Jap, Velitchka D. Kaltcheva, Nirmalya Kumar, Kevin Bradford and John Lynch and has published in prestigious journals such as Journal of Marketing, Administrative Science Quarterly and Management Science.

In The Last Decade

Barton A. Weitz

99 papers receiving 20.0k citations

Hit Papers

The Use of Pledges to Build and Sustain Commitment in Dis... 1982 2026 1996 2011 1992 1989 1997 1982 1992 500 1000 1.5k 2.0k

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Barton A. Weitz United States 55 12.7k 9.0k 7.5k 5.8k 3.7k 100 22.9k
Rohit Deshpandé United States 43 10.2k 0.8× 7.5k 0.8× 8.1k 1.1× 5.8k 1.0× 3.1k 0.8× 89 20.2k
Christine Moorman United States 45 9.3k 0.7× 7.7k 0.9× 8.6k 1.1× 6.1k 1.1× 3.1k 0.8× 88 22.0k
Roland T. Rust United States 63 10.5k 0.8× 12.5k 1.4× 4.1k 0.5× 7.1k 1.2× 3.6k 0.9× 164 23.4k
Robert M. Morgan United States 18 16.2k 1.3× 11.5k 1.3× 9.1k 1.2× 9.9k 1.7× 5.4k 1.4× 30 27.2k
Christian Homburg Germany 68 9.1k 0.7× 8.6k 0.9× 6.5k 0.9× 4.8k 0.8× 2.2k 0.6× 253 18.3k
Jan‐Benedict E.M. Steenkamp United States 71 10.7k 0.8× 15.4k 1.7× 7.2k 1.0× 9.2k 1.6× 3.0k 0.8× 149 30.2k
Jagdish N. Sheth United States 61 8.4k 0.7× 12.4k 1.4× 4.4k 0.6× 7.3k 1.3× 3.4k 0.9× 253 22.8k
Donald R. Lehmann United States 69 7.8k 0.6× 13.4k 1.5× 3.9k 0.5× 6.6k 1.2× 2.5k 0.7× 257 23.6k
Bernard J. Jaworski United States 37 11.1k 0.9× 9.1k 1.0× 15.1k 2.0× 5.7k 1.0× 2.8k 0.8× 74 29.2k
Christian Grönroos Finland 57 19.6k 1.5× 17.7k 2.0× 6.3k 0.8× 8.8k 1.5× 4.2k 1.1× 116 28.9k

Countries citing papers authored by Barton A. Weitz

Since Specialization
Citations

This map shows the geographic impact of Barton A. Weitz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barton A. Weitz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barton A. Weitz more than expected).

Fields of papers citing papers by Barton A. Weitz

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Barton A. Weitz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barton A. Weitz. The network helps show where Barton A. Weitz may publish in the future.

Co-authorship network of co-authors of Barton A. Weitz

This figure shows the co-authorship network connecting the top 25 collaborators of Barton A. Weitz. A scholar is included among the top collaborators of Barton A. Weitz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Barton A. Weitz. Barton A. Weitz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Sujan, Harish, Barton A. Weitz, & Mita Sujan. (2013). Increasing Sales Productivity by Getting Salespeople To Work Smarter. Journal of Personal Selling and Sales Management. 8(2). 9–19. 38 indexed citations
2.
Feldman, Daniel C. & Barton A. Weitz. (2013). Career Plateaus in the Salesforce: Understanding and Removing Blockages to Employee Growth. Journal of Personal Selling and Sales Management. 10 indexed citations
3.
Bradford, Kevin, Gary K. Hunter, Robert W. Palmatier, et al.. (2010). The embedded sales force: Connecting buying and selling organizations. Marketing Letters. 21(3). 239–253. 66 indexed citations
4.
Ringold, Debra Jones & Barton A. Weitz. (2007). The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator. Journal of Public Policy & Marketing. 26(2). 251–260. 36 indexed citations
5.
Kaltcheva, Velitchka D. & Barton A. Weitz. (2006). When Should a Retailer Create an Exciting Store Environment?. Journal of Marketing. 70(1). 107–118. 267 indexed citations
6.
Weitz, Barton A. & Robin Wensley. (2002). Handbook of Marketing. Sage eBooks. 120 indexed citations
7.
Andrade, Eduardo B., Velitchka D. Kaltcheva, & Barton A. Weitz. (2002). Self-Disclosure on the Web: the Impact of Privacy Policy, Reward, and Company Reputation. ACR North American Advances. 29(1). 350–353. 132 indexed citations
8.
Kaltcheva, Velitchka D. & Barton A. Weitz. (1999). The Effects of Brandbconsumer Relationships Upon Consumers Attributions and Reactions. ACR North American Advances. 4 indexed citations
9.
Alba, Joseph W., John Lynch, Barton A. Weitz, et al.. (1997). Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces. Journal of Marketing. 61(3). 38–53. 1580 indexed citations breakdown →
10.
Jap, Sandy D. & Barton A. Weitz. (1996). Achieving strategic advantages in buyer-supplier relationships : working paper. Marketing Science Institute eBooks. 3 indexed citations
11.
Sujan, Harish, Barton A. Weitz, & Nirmalya Kumar. (1994). Learning Orientation, Working Smart, and Effective Selling. Journal of Marketing. 58(3). 39–52. 414 indexed citations
12.
Oliver, Richard L. & Barton A. Weitz. (1991). The effects of risk preference, uncertainty, and incentive compensation on salesperson motivation. Marketing Science Institute eBooks. 16 indexed citations
13.
Muthukrishnan, A. V. & Barton A. Weitz. (1991). Role of Product Knowledge in Evaluation of Brand Extension. ACR North American Advances. 37 indexed citations
14.
Day, George S., Barton A. Weitz, & Robin Wensley. (1990). The Interface of marketing and strategy. JAI Press eBooks. 74 indexed citations
15.
Weitz, Barton A. & Robin Wensley. (1988). Readings in strategic marketing : analysis, planning, and implementation. 13 indexed citations
16.
Anderson, Erin, Wujin Chu, & Barton A. Weitz. (1987). Industrial Purchasing: An Empirical Exploration of the Buyclass Framework. Journal of Marketing. 51(3). 71–86. 317 indexed citations
17.
Sujan, Harish & Barton A. Weitz. (1985). The amount and direction of effort : an attributional study of salesperson motivation. Marketing Science Institute eBooks. 4 indexed citations
18.
Weitz, Barton A. & Robin Wensley. (1984). Strategic marketing : planning, implementation, and control. 12 indexed citations
19.
Anderson, Erin & Barton A. Weitz. (1983). A framework for analyzing vertical integration issues in marketing. Marketing Science Institute eBooks. 3 indexed citations
20.
Weitz, Barton A.. (1978). The salesperson as a marketing strategist : the relationship between field sales performance and insight about oneʾs customers. Marketing Science Institute eBooks. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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