Nirmalya Kumar
Impact in
-
- Customer Service Quality and Loyalty
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
Papers in
-
- Customer Service Quality and Loyalty 11
- Job Satisfaction and Organizational Behavior 3
- Marketing 12
- Consumer Behavior in Brand Consumption and Identification 5
- Marketing and Advertising Strategies 3
- Co-authors
- Jan‐Benedict E.M. SteenkampLisa K. ScheerInge GeyskensLouis W. SternHarish SujanBarton A. WeitzDaniel CorstenJonathan D. Hibbard
- Journals
- Journal of Marketing Research (11 papers)Journal of Marketing (3 papers)Academy of Management Journal (3 papers)Long Range Planning (2 papers)International Journal of Research in Marketing (2 papers)
- Partner nations
- United StatesSwitzerlandUnited Kingdom
In The Last Decade
Nirmalya Kumar
58 papers receiving 10.4k citations
Hit Papers
Peers
Comparison fields: 5 of 116
- Organizational Behavior and Human Resource Management 6.7k
- Marketing 3.8k
- Strategy and Management 5.2k
- Management Information Systems 2.9k
- Information Systems and Management 1.7k
Countries citing papers authored by Nirmalya Kumar
This map shows the geographic impact of Nirmalya Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nirmalya Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nirmalya Kumar more than expected).
Fields of papers citing papers by Nirmalya Kumar
This network shows the impact of papers produced by Nirmalya Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nirmalya Kumar. The network helps show where Nirmalya Kumar may publish in the future.
Co-authors
The 14 scholars most cited alongside Nirmalya Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Don’t cut your marketing budget in a recession | 2020 | 6 |
| 2 | 2012 | 1 | |
| 3 | Have you restructured for global success? | 2011 | 11 |
| 4 | 2010 | 0 | |
| 5 | No se excluya del superdescuento | 2009 | 11 |
| 6 | Indian Companies as Customers, Competitors & Collaborators | 2009 | 1 |
| 7 | Don't be undersold! | 2009 | 26 |
| 8 | How emerging giants are rewriting the rules of M&A | 2009 | 89 |
| 9 | Business market value merchants | 2008 | 7 |
| 10 | The CEO's marketing manifesto | 2008 | 3 |
| 11 | Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation | 2004 | 64 |
| 12 | Profits in the Pie of the Beholder | 2003 | 25 |
| 13 | 1999 | 374 | |
| 14 | Generalizations about trust in marketing channel relationships using meta-analysis Hit paper breakdown → | 1998 | 686 |
| 15 | The power of trust in manufacturer-retailer relationships Hit paper breakdown → | 1996 | 713 |
| 16 | 1994 | 414 | |
| 17 | The nature and consequences of marketing channel intermediary commitment : working paper | 1994 | 131 |
| 18 | Learning Orientation, Working Smart, and Effective Selling Hit paper breakdown → | 1994 | 739 |
| 19 | Assessing reseller performance from the supplier's perspective | 1992 | 3 |
| 20 | 1992 | 327 |
About Nirmalya Kumar
Nirmalya Kumar is a scholar working on Organizational Behavior and Human Resource Management, Marketing, Strategy and Management, Business and International Management and Management of Technology and Innovation, having authored 61 papers that have together received 11.8k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Business Strategy and Innovation (4 papers), Corporate Identity and Reputation (3 papers), Job Satisfaction and Organizational Behavior (3 papers), Outsourcing and Supply Chain Management (3 papers), Marketing and Advertising Strategies (3 papers) and Experimental Behavioral Economics Studies (2 papers). The work is most often cited by research in Organizational Behavior and Human Resource Management (6.7k citations), Marketing (3.8k citations), Strategy and Management (5.2k citations), Management Information Systems (2.9k citations) and Information Systems and Management (1.7k citations). Nirmalya Kumar has collaborated with scholars based in United States, Switzerland and United Kingdom. Frequent co-authors include Jan‐Benedict E.M. Steenkamp, Lisa K. Scheer, Inge Geyskens, Louis W. Stern, Harish Sujan, Barton A. Weitz, Daniel Corsten, Jonathan D. Hibbard, Ravi S. Achrol and Philip Kotler. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, Academy of Management Journal, Long Range Planning and International Journal of Research in Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.