Wujin Chu
- Marketing top 0.5%
- Consumer Market Behavior and Pricing 16
- Consumer Behavior in Brand Consumption and Identification 12
- Consumer Retail Behavior Studies 6
- Strategy and Management top 0.5%
- Management Information Systems top 0.5%
- Outsourcing and Supply Chain Management 8
-
- Customer Service Quality and Loyalty 7
-
- Digital Marketing and Social Media 8
-
- Behavioral Health and Interventions 7
-
- Auction Theory and Applications 7
- Co-authors
- Jeffrey H. DyerErin AndersonBarton A. WeitzJames D. HessEitan GerstnerMee Ryoung SongPreyas S. DesaiChris Baumann
- Journals
- Marketing Letters (3 papers)Marketing Science (3 papers)Journal of International Business Studies (3 papers)
- Partner nations
- South KoreaUnited StatesAustralia
In The Last Decade
Wujin Chu
61 papers receiving 3.5k citations
Hit Papers
Peers
Comparison fields: 5 of 100
- Marketing 1.2k
- Strategy and Management 1.8k
- Management Information Systems 1.1k
- Organizational Behavior and Human Resource Management 1.0k
- Information Systems and Management 279
Countries citing papers authored by Wujin Chu
This map shows the geographic impact of Wujin Chu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wujin Chu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wujin Chu more than expected).
Fields of papers citing papers by Wujin Chu
This network shows the impact of papers produced by Wujin Chu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wujin Chu. The network helps show where Wujin Chu may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Wujin Chu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 6 | |
| 2 | 2024 | 1 | |
| 3 | 2018 | 7 | |
| 4 | 2017 | 58 | |
| 5 | 2014 | 4 | |
| 6 | The Influence of Art Infusion Type on Product Evaluation - Functional Product vs. Hedonic Product - | 2010 | 4 |
| 7 | The Effect of Number, Distribution, and Skewness of Peer Reviews on Hedonic and Utilitarian Consumption | 2009 | 1 |
| 8 | How Post-purchase & Anticipated Regrets Shape a Consumer's Subsequent Decision Making - An Approach on Moderating Role of Decision Making Variables and The Trait of Transaction Experiences in Minimizing Regret Emotion - | 2008 | 3 |
| 9 | 2006 | 3 | |
| 10 | The Role of Trustworthiness in Reducing Transaction Costs and Improving Performance: Empirical Evidence from the United States, Japan, and Koreabreakdown → | 2003 | 1043 |
| 11 | The Effects of Use of Infomediary and Brand on On-line Consumer's Purchase Intention | 2002 | 0 |
| 12 | Project Report to International Motor Vehicle Program (IMVP), M.I.T.International Assembly Plant Study | 2002 | 1 |
| 13 | 2000 | 442 | |
| 14 | Partial Refunds or Money-Back Guarantees ? | 1998 | 1 |
| 15 | The Determinants of Interfirm Trust: Evidence from Supplier Automaker Relationships in the U.S., Japan and Korea | 1996 | 3 |
| 16 | Product Proliferation and the Determination of Slotting and Renewal Allowances | 1995 | 9 |
| 17 | 1994 | 177 | |
| 18 | 1993 | 44 | |
| 19 | 1987 | 317 | |
| 20 | 1987 | 74 |
About Wujin Chu
Wujin Chu is a scholar working on Marketing, Management Information Systems, Applied Psychology, Tourism, Leisure and Hospitality Management and General Decision Sciences, having authored 64 papers that have together received 3.8k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (16 papers), Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (8 papers), Outsourcing and Supply Chain Management (8 papers), Behavioral Health and Interventions (7 papers), Auction Theory and Applications (7 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Retail Behavior Studies (6 papers). The work is most often cited by research in Marketing (1.2k citations), Strategy and Management (1.8k citations), Management Information Systems (1.1k citations), Organizational Behavior and Human Resource Management (1.0k citations) and Information Systems and Management (279 citations). Wujin Chu has collaborated with scholars based in South Korea, United States and Australia. Frequent co-authors include Jeffrey H. Dyer, Erin Anderson, Barton A. Weitz, James D. Hess, Eitan Gerstner, Mee Ryoung Song, Preyas S. Desai, Chris Baumann, Jooyoung Park and Beomjoon Choi. Their work appears in journals such as Marketing Letters, Marketing Science, Journal of International Business Studies, Journal of Consumer Behaviour and International Journal of Electronic Commerce.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.