Wujin Chu

5.4k total citations · 1 hit paper
64 papers, 3.8k citations indexed

About

Wujin Chu is a scholar working on Marketing, Strategy and Management and Management Information Systems. According to data from OpenAlex, Wujin Chu has authored 64 papers receiving a total of 3.8k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Marketing, 13 papers in Strategy and Management and 13 papers in Management Information Systems. Recurrent topics in Wujin Chu's work include Consumer Market Behavior and Pricing (16 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Digital Marketing and Social Media (8 papers). Wujin Chu is often cited by papers focused on Consumer Market Behavior and Pricing (16 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Digital Marketing and Social Media (8 papers). Wujin Chu collaborates with scholars based in South Korea, United States and Australia. Wujin Chu's co-authors include Jeffrey H. Dyer, Erin Anderson, Barton A. Weitz, James D. Hess, Eitan Gerstner, Mee Ryoung Song, Preyas S. Desai, Chris Baumann, Jooyoung Park and Beomjoon Choi and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Wujin Chu

61 papers receiving 3.5k citations

Hit Papers

The Role of Trustworthiness in Reducing Transaction Costs... 2003 2026 2010 2018 2003 250 500 750 1000

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Wujin Chu South Korea 22 1.8k 1.2k 1.1k 1.0k 682 64 3.8k
Torger Reve Norway 20 1.8k 1.0× 828 0.7× 869 0.8× 1.5k 1.4× 421 0.6× 45 3.2k
Sanjit Sengupta United States 20 1.8k 1.0× 795 0.7× 483 0.4× 977 1.0× 541 0.8× 40 3.1k
Daekwan Kim United States 31 2.4k 1.3× 866 0.7× 1.2k 1.2× 758 0.8× 587 0.9× 55 3.9k
Allen M. Weiss United States 23 1.7k 0.9× 1.2k 1.0× 457 0.4× 1.1k 1.1× 861 1.3× 31 3.4k
Stephan C. Henneberg United Kingdom 40 2.6k 1.4× 1.3k 1.1× 696 0.6× 1.5k 1.5× 927 1.4× 144 4.6k
Susan Hart United Kingdom 31 1.8k 1.0× 877 0.7× 553 0.5× 785 0.8× 416 0.6× 73 3.2k
Mark Bergen United States 32 2.3k 1.3× 1.8k 1.5× 1.2k 1.1× 814 0.8× 493 0.7× 57 4.9k
Andrea Ordanini Italy 28 1.2k 0.6× 1.5k 1.3× 950 0.9× 803 0.8× 1.2k 1.8× 56 3.8k
Lutz Kaufmann Germany 36 2.6k 1.4× 782 0.7× 1.4k 1.3× 515 0.5× 355 0.5× 90 3.7k
Daniel C. Bello United States 30 2.2k 1.2× 803 0.7× 945 0.9× 1.4k 1.3× 960 1.4× 56 4.0k

Countries citing papers authored by Wujin Chu

Since Specialization
Citations

This map shows the geographic impact of Wujin Chu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wujin Chu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wujin Chu more than expected).

Fields of papers citing papers by Wujin Chu

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wujin Chu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wujin Chu. The network helps show where Wujin Chu may publish in the future.

Co-authorship network of co-authors of Wujin Chu

This figure shows the co-authorship network connecting the top 25 collaborators of Wujin Chu. A scholar is included among the top collaborators of Wujin Chu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wujin Chu. Wujin Chu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Chu, Wujin, et al.. (2024). Enhancing consumer evaluation of new products: The role of innovation newness and communication strategy. Journal of Business Research. 182. 114766–114766. 6 indexed citations
2.
Lee, Jeongmin, Wujin Chu, & Chris Baumann. (2024). The Psychology Behind Design. 1 indexed citations
3.
Song, Mee Ryoung, et al.. (2021). The effect of cultural and psychological characteristics on the purchase behavior and satisfaction of electric vehicles: A comparative study of US and China. International Journal of Consumer Studies. 46(1). 345–364. 32 indexed citations
4.
Lee, Jeongmin, et al.. (2018). The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality. Asia Pacific Journal of Tourism Research. 23(6). 532–548. 7 indexed citations
5.
Winzar, Hume, Chris Baumann, & Wujin Chu. (2017). Brand competitiveness. International Journal of Contemporary Hospitality Management. 30(1). 637–660. 58 indexed citations
7.
Chu, Wujin, Mee Ryoung Song, & Beomjoon Choi. (2013). Post‐purchase disadvantages of a less preferred brand and how they can be overcome: an examination of regret and attribution. Journal of Applied Social Psychology. 43(4). 887–898. 12 indexed citations
8.
Chu, Wujin, et al.. (2010). The Influence of Art Infusion Type on Product Evaluation - Functional Product vs. Hedonic Product -. Journal of Consumer Studies. 21(4). 43–69. 4 indexed citations
9.
Chu, Wujin, et al.. (2009). The Effect of Number, Distribution, and Skewness of Peer Reviews on Hedonic and Utilitarian Consumption. Korean Journal of Marketing. 24(1). 109–144. 1 indexed citations
10.
Chu, Wujin, et al.. (2008). How Post-purchase & Anticipated Regrets Shape a Consumer's Subsequent Decision Making - An Approach on Moderating Role of Decision Making Variables and The Trait of Transaction Experiences in Minimizing Regret Emotion -. Journal of Consumer Studies. 19(2). 215–246. 3 indexed citations
11.
Chu, Wujin & Hyun‐Sik Kim. (2006). Online-offline channel conflict: a game-theoretic model with application to the automobile industry. International Journal of Automotive Technology and Management. 6(1). 20–20. 3 indexed citations
12.
Song, Mee Ryoung, et al.. (2002). The Effects of Use of Infomediary and Brand on On-line Consumer's Purchase Intention. Journal of Consumer Studies. 13(2). 9–208.
13.
MacDuffie, John Paul, Wujin Chu, Frits K. Pil, & Kentaro Nobeoka. (2002). Project Report to International Motor Vehicle Program (IMVP), M.I.T.International Assembly Plant Study. DSpace@MIT (Massachusetts Institute of Technology). 1 indexed citations
14.
Chu, Wujin, Eitan Gerstner, & James D. Hess. (1998). Partial Refunds or Money-Back Guarantees ?. Seoul National University Open Repository (Seoul National University). 4. 1 indexed citations
15.
Dyer, Jeffrey H. & Wujin Chu. (1997). The Economic Value of Trust in Supplier-Buyer Relationships. DSpace@MIT (Massachusetts Institute of Technology).
16.
Dyer, Jeffrey H. & Wujin Chu. (1996). The Determinants of Interfirm Trust: Evidence from Supplier Automaker Relationships in the U.S., Japan and Korea. DSpace@MIT (Massachusetts Institute of Technology). 3 indexed citations
17.
Messinger, Paul R. & Wujin Chu. (1995). Product Proliferation and the Determination of Slotting and Renewal Allowances. Seoul National University Open Repository (Seoul National University). 1. 9 indexed citations
18.
Chu, Wujin, et al.. (1994). Signaling Quality by Selling Through a Reputable Retailer: An Example of Renting the Reputation of Another Agent. Marketing Science. 13(2). 177–189. 177 indexed citations
19.
Gerstner, Eitan, James D. Hess, & Wujin Chu. (1993). Demarketing as a differentiation strategy. Marketing Letters. 4(1). 49–57. 44 indexed citations
20.
Anderson, Erin, Wujin Chu, & Barton A. Weitz. (1987). Industrial Purchasing: An Empirical Exploration of the Buyclass Framework. Journal of Marketing. 51(3). 71–71. 74 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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