Martin S. Roth

4.8k total citations · 3 hit papers
28 papers, 3.4k citations indexed

About

Martin S. Roth is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Martin S. Roth has authored 28 papers receiving a total of 3.4k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 9 papers in Strategy and Management and 9 papers in Sociology and Political Science. Recurrent topics in Martin S. Roth's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (7 papers). Martin S. Roth is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (7 papers). Martin S. Roth collaborates with scholars based in United States and Latvia. Martin S. Roth's co-authors include Jean B. Romeo, Thomas J. Madden, Simon Hudson, Kelly Hewett, Li Huang, Deborah Colton, Kendall Roth, Mary Jane Saxton, George M. Zinkhan and William O. Bearden and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Martin S. Roth

27 papers receiving 3.0k citations

Hit Papers

Matching Product Catgeory and Country Image Perceptions: ... 1992 2026 2003 2014 1992 2015 2014 250 500 750

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Martin S. Roth United States 19 2.0k 1.5k 774 618 580 28 3.4k
Srinivas Durvasula United States 28 2.3k 1.2× 1.3k 0.9× 1.1k 1.5× 417 0.7× 488 0.8× 54 3.5k
Alain d’Astous Canada 36 3.4k 1.7× 1.6k 1.1× 843 1.1× 487 0.8× 360 0.6× 91 4.4k
Jan-Benedict E.M. Steenkamp United States 8 1.4k 0.7× 850 0.6× 849 1.1× 470 0.8× 543 0.9× 8 3.0k
Michael R. Solomon United States 28 3.1k 1.5× 1.8k 1.2× 1.1k 1.4× 336 0.5× 537 0.9× 63 4.7k
Gilles Laurent France 18 2.5k 1.2× 1.6k 1.1× 986 1.3× 246 0.4× 455 0.8× 46 3.6k
S. Ratneshwar United States 31 2.6k 1.3× 1.6k 1.1× 817 1.1× 260 0.4× 657 1.1× 57 4.0k
C. Whan Park United States 9 3.3k 1.7× 1.8k 1.2× 1.3k 1.7× 502 0.8× 348 0.6× 11 4.1k
Gerard Prendergast Hong Kong 30 2.5k 1.2× 1.5k 1.0× 661 0.9× 429 0.7× 325 0.6× 103 3.5k
John Deighton United States 23 2.7k 1.3× 1.8k 1.3× 1.3k 1.7× 536 0.9× 335 0.6× 74 4.2k
Susan M. Broniarczyk United States 26 2.7k 1.3× 1.2k 0.8× 842 1.1× 301 0.5× 464 0.8× 40 3.6k

Countries citing papers authored by Martin S. Roth

Since Specialization
Citations

This map shows the geographic impact of Martin S. Roth's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin S. Roth with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin S. Roth more than expected).

Fields of papers citing papers by Martin S. Roth

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Martin S. Roth. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martin S. Roth. The network helps show where Martin S. Roth may publish in the future.

Co-authorship network of co-authors of Martin S. Roth

This figure shows the co-authorship network connecting the top 25 collaborators of Martin S. Roth. A scholar is included among the top collaborators of Martin S. Roth based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Martin S. Roth. Martin S. Roth is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Hudson, Simon, Li Huang, Martin S. Roth, & Thomas J. Madden. (2015). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing. 33(1). 27–41. 441 indexed citations breakdown →
2.
Hudson, Simon, et al.. (2014). The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees. Tourism Management. 47. 68–76. 347 indexed citations breakdown →
3.
Madden, Thomas J., Martin S. Roth, & William R. Dillon. (2011). Global Product Quality and Corporate Social Responsibility Perceptions: A Cross-National Study of Halo Effects. Journal of International Marketing. 20(1). 42–57. 54 indexed citations
4.
Roth, Martin S., Satish Jayachandran, Mourad Dakhli, & Deborah Colton. (2009). Subsidiary use of Foreign Marketing Knowledge. Journal of International Marketing. 17(1). 1–29. 45 indexed citations
5.
Partlow, Charles G., et al.. (2008). An Examination of Strategic Drivers Impacting U.S. Multinational Lodging Corporations. International Journal of Hospitality & Tourism Administration. 9(3). 219–243. 18 indexed citations
6.
Roth, Martin S., et al.. (2008). Comparative advertising in markets where brands and comparative advertising are novel. Journal of International Business Studies. 39(5). 851–863. 27 indexed citations
7.
Hewett, Kelly, Martin S. Roth, & Kendall Roth. (2003). Conditions influencing headquarters and foreign subsidiary roles in marketing activities and their effects on performance. Journal of International Business Studies. 34(6). 567–585. 82 indexed citations
8.
Roth, Martin S.. (2003). Media and message effects on DTC prescription drug print advertising awareness. Journal of Advertising Research. 43(2). 180–193. 31 indexed citations
9.
Roth, Martin S. & Mourad Dakhli. (2000). Regional Trade Agreements as Structural Networks: Implications for Foreign Direct Investment Decisions. Digital Archive @ GSU. 2 indexed citations
10.
Madden, Thomas J., Kelly Hewett, & Martin S. Roth. (2000). Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences. Journal of International Marketing. 8(4). 90–107. 406 indexed citations
11.
Roth, Martin S., Janeen Arnold Costa, & Gary J. Bamossy. (1997). Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity. Journal of Marketing Research. 34(3). 411–411. 40 indexed citations
12.
Roth, Martin S.. (1995). The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies. Journal of Marketing Research. 32(2). 163–163. 171 indexed citations
13.
Roth, Martin S.. (1994). Innovations in Defining and Measuring Brand Image. ACR North American Advances. 21(1). 495. 3 indexed citations
14.
Roth, Martin S., et al.. (1993). Linking core competencies to customer needs: strategic marketing of health care services.. PubMed. 13(2). 49–54. 2 indexed citations
15.
Zinkhan, George M., Martin S. Roth, & Mary Jane Saxton. (1992). Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange Perspective. Journal of Consumer Research. 19(2). 282–282. 72 indexed citations
16.
Roth, Martin S. & Jean B. Romeo. (1992). Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects. Journal of International Business Studies. 23(3). 477–497. 835 indexed citations breakdown →
17.
Roth, Martin S.. (1992). Depth versus Breadth Strategies for Global Brand Image Management. Journal of Advertising. 21(2). 25–36. 62 indexed citations
18.
Roth, Martin S., et al.. (1991). Marketing Strategies for the New Europe: A North American Perspective on 1992. Journal of Marketing. 55(2). 80–80. 4 indexed citations
19.
Zinkhan, George M., Mary Jane Saxton, Martin S. Roth, & Gerald Zaltman. (1990). Citation Analysis of the ACR Proceedings: a Knowledge Development and Social Exchange Perspective. ACR North American Advances. 9 indexed citations
20.
Roth, Martin S. & Christine Moorman. (1988). The Cultural Content of Cognition and the Cognitive Content of Culture: Implications For Consumer Research. ACR North American Advances. 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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