Anastasia Thyroff

706 total citations
20 papers, 557 citations indexed

About

Anastasia Thyroff is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Anastasia Thyroff has authored 20 papers receiving a total of 557 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. Recurrent topics in Anastasia Thyroff's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Education and Sustainability (3 papers) and Digital Marketing and Social Media (3 papers). Anastasia Thyroff is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Education and Sustainability (3 papers) and Digital Marketing and Social Media (3 papers). Anastasia Thyroff collaborates with scholars based in United States, France and Denmark. Anastasia Thyroff's co-authors include Molly Inhofe Rapert, Yoon‐Na Cho, Hyun Ju Lee, Seong-Yeon Park, William E. Kilbourne, Jennifer Christie Siemens, Scott Smith, Dan Fisher, Scot Burton and Elizabeth Howlett and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Interactive Marketing.

In The Last Decade

Anastasia Thyroff

18 papers receiving 540 citations

Peers

Anastasia Thyroff

MARKE

MMPL

SPS

Chiu‐chi Angela Chang United States

Elizabeth Emperatriz García-Salirrosas Peru

Laura Grazzini Italy

Ying‐Ching Lin Taiwan

Aaron R. Brough United States

Matthew D. Meng United States

Meike Morren Netherlands

Leah Watkins New Zealand

Leïla Elgaaïed‐Gambier France

Hyungseo Bobby Ryu South Korea

Chiu‐chi Angela Chang United States

Anastasia Thyroff

369 ×1.1

MARKE

152 ×0.9

MMPL

102 ×0.7

SPS

89 ×1.2

50 ×0.8

Citations per year, relative to Anastasia Thyroff Anastasia Thyroff (= 1×) peers Chiu‐chi Angela Chang

Countries citing papers authored by Anastasia Thyroff

Since Specialization

Citations

This map shows the geographic impact of Anastasia Thyroff's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anastasia Thyroff with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anastasia Thyroff more than expected).

Fields of papers citing papers by Anastasia Thyroff

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Anastasia Thyroff. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anastasia Thyroff. The network helps show where Anastasia Thyroff may publish in the future.

Co-authorship network of co-authors of Anastasia Thyroff

This figure shows the co-authorship network connecting the top 25 collaborators of Anastasia Thyroff. A scholar is included among the top collaborators of Anastasia Thyroff based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Anastasia Thyroff. Anastasia Thyroff is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Hawkins, Matthew & Anastasia Thyroff. (2025). Activity engagement purchases and happiness. European Journal of Marketing. 59(11). 2692–2723.

Thyroff, Anastasia, et al.. (2023). Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum. Journal of Macromarketing. 43(4). 433–440. 1 indexed citations

Hawkins, Matthew & Anastasia Thyroff. (2023). The consumer–activity relationship and separation distress. European Journal of Marketing. 57(4). 930–956. 2 indexed citations

Siemens, Jennifer Christie, et al.. (2023). Lean on me: the positive effects of brand resources and brand love during stressful life transitions. The Journal of Marketing Theory and Practice. 32(4). 522–540. 2 indexed citations

Hawkins, Matthew, et al.. (2023). Consumer-activity identification: identifying antecedents and outcomes. Journal of Strategic Marketing. 32(5). 606–621.

Rapert, Molly Inhofe, et al.. (2021). EMOTIONAL AWARENESS IN TIME OF DISRUPTION: THE IMPACT OF TOLERANCE FOR AMBIGUITY, WORRY, PERCEIVED STRESS, HELPFUL COMMUNICATION, AND PAST EXPERIENCE ON STUDENT SATISFACTION. Marketing Education Review. 31(3). 226–240. 7 indexed citations

Raymond, Mary Anne, Jennifer Christie Siemens, & Anastasia Thyroff. (2021). STUDENTS, PLEASE TEACH US! IMPLEMENTING STUDENT-EMPLOYEE REVERSE MENTORING TO INCREASE CAREER READINESS. Marketing Education Review. 31(2). 87–92. 8 indexed citations

Rapert, Molly Inhofe, et al.. (2020). The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions. Journal of Business Research. 132. 838–847. 38 indexed citations

Kilbourne, William E. & Anastasia Thyroff. (2019). STIRPAT for marketing: An introduction, expansion, and suggestions for future use. Journal of Business Research. 108. 351–361. 18 indexed citations

10.

Thyroff, Anastasia, Jennifer Christie Siemens, & Jeff B. Murray. (2018). Constructing a theoretical framework for the process of innovation legitimation. AMS Review. 8(3-4). 180–194. 6 indexed citations

11.

Thyroff, Anastasia. (2018). TEACHING QUALITATIVE MARKETING RESEARCH: AN EXPERIENTIAL APPROACH. Marketing Education Review. 29(1). 75–87. 10 indexed citations

12.

Murray, Jeff B., et al.. (2018). Toward a processual theory of transformation. Journal of Business Research. 100. 319–326. 5 indexed citations

13.

Thyroff, Anastasia, et al.. (2018). The influence of material reliance, personal control, and expectations on quality of life during consumers’ life transitions. Journal of Consumer Marketing. 35(7). 743–753. 5 indexed citations

14.

Thyroff, Anastasia & William E. Kilbourne. (2018). Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship. Journal of Business Research. 92. 189–196. 28 indexed citations

15.

Kilbourne, William E., Michael J. Dorsch, & Anastasia Thyroff. (2017). Theorizing materialism through the Institutional Analysis and Development framework. Marketing Theory. 18(1). 55–74. 6 indexed citations

16.

Thyroff, Anastasia & William E. Kilbourne. (2017). Understanding Pro-Environmental Intentions through Growth, Competitiveness, and Concern. Australasian Marketing Journal (AMJ). 25(2). 97–105. 10 indexed citations

17.

Siemens, Jennifer Christie, et al.. (2015). Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts. Journal of Interactive Marketing. 32(1). 1–12. 56 indexed citations

18.

Thyroff, Anastasia, Ashlee Humphreys, Emınegül Karababa, et al.. (2012). Market System Dynamics: the Value of and the Open Questions Associated With Studying Markets in Consumer Culture Theory. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 40. 1096–1097. 4 indexed citations

19.

Cho, Yoon‐Na, Anastasia Thyroff, Molly Inhofe Rapert, Seong-Yeon Park, & Hyun Ju Lee. (2012). To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior. Journal of Business Research. 66(8). 1052–1059. 305 indexed citations

20.

Tangari, Andrea Heintz, Scot Burton, Elizabeth Howlett, Yoon‐Na Cho, & Anastasia Thyroff. (2010). Weighing in on Fast Food Consumption: The Effects of Meal and Calorie Disclosures on Consumer Fast Food Evaluations. Journal of Consumer Affairs. 44(3). 431–462. 46 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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