Martin P. Block

1.5k citations
51 papers · 1.1k indexed · 1 hit paper · h-index 14
Topics
Consumer Behavior in Brand Consumption and Identification (12 papers)Digital Marketing and Social Media (10 papers)Consumer Market Behavior and Pricing (8 papers)

In The Last Decade

Martin P. Block

47 papers receiving 918 citations

Hit Papers

Effectiveness of Celebrity Endorsers19832026199720111983100200300400

Peers

Martin P. Block
Comparison fields: 5 of 89
  • Marketing 672
  • Sociology and Political Science 592
  • Gender Studies 215
  • Literature and Literary Theory 135
  • Organizational Behavior and Human Resource Management 116
Replace Anne M. Brumbaugh with:
Anne M. Brumbaugh United States
Joyce M. Wolburg United States
Karen Whitehill King United States
Roy L. Moore United States
David B. Wooten United States
Ivonne M. Torres United States
John L. Swasy United States
Harlan E. Spotts United States
James M. Munch United States
Eric Haley United States
Martin P. Block relative to Anne M. Brumbaugh United States Anne M. Brumbaugh's profile →
Citations per field
00.5×1.5×2.3×
Anne M. Brumbaugh · 1×
Citations per year

Countries citing papers authored by Martin P. Block

Since Specialization
Citations

This map shows the geographic impact of Martin P. Block's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin P. Block with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin P. Block more than expected).

Fields of papers citing papers by Martin P. Block

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Martin P. Block. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martin P. Block. The network helps show where Martin P. Block may publish in the future.

Co-authorship network of co-authors of Martin P. Block

This figure shows the co-authorship network connecting the top 25 collaborators of Martin P. Block. A scholar is included among the top collaborators of Martin P. Block based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Martin P. Block. Martin P. Block is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 2
3 2
4 4
5 6
6 12
7 35
8 1
9 29
10 3
11
Rethinking Brand Loyalty in an Age of Interactivity
6
12 30
13 10
14 13
15 1
16
Business-to-Business Marketing Research: Identifying, Qualifying and Understanding Your Customers
2
17
A New Technique of Media Planning: Using Database Analysis to Segment General Media Audiences
4
18
The Effects of Alcohol Advertising
15
19 2
20 2

About Martin P. Block

Martin P. Block is a scholar working on Marketing, General Decision Sciences and Information Systems and Management, having authored 51 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (10 papers) and Consumer Market Behavior and Pricing (8 papers). The work is most often cited by research in Marketing (672 citations), Gender Studies (215 citations) and Applied Psychology (98 citations). Martin P. Block has collaborated with scholars based in United States, Greece and Netherlands. Frequent co-authors include Charles K. Atkin, Don E. Schultz, John E. Hocking, Edward C. Malthouse, Linda D. Hollebeek, Vijay Viswanathan, Kalyan Raman, Katherine H. Karlsgodt, Bobby J. Calder and Anne J. Blood. Their work appears in journals such as SHILAP Revista de lepidopterología, American Journal of Respiratory and Critical Care Medicine and Journal of Business Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026