Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Designing Research for Application
19811.4k citationsBobby J. Calder, Alice M. Tybout et al.profile →
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
2009730 citationsBobby J. Calder, Edward C. Malthouse et al.profile →
Peers — A (Enhanced Table)
Peers by citation overlap · career bar shows stage (early→late)
cites ·
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Countries citing papers authored by Bobby J. Calder
Since
Specialization
Citations
This map shows the geographic impact of Bobby J. Calder's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bobby J. Calder with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bobby J. Calder more than expected).
This network shows the impact of papers produced by Bobby J. Calder. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bobby J. Calder. The network helps show where Bobby J. Calder may publish in the future.
Co-authorship network of co-authors of Bobby J. Calder
This figure shows the co-authorship network connecting the top 25 collaborators of Bobby J. Calder.
A scholar is included among the top collaborators of Bobby J. Calder based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Bobby J. Calder. Bobby J. Calder is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Iacobucci, Dawn, Bobby J. Calder, Edward C. Malthouse, & Adam Duhachek. (2003). Psychological, Marketing, Physical, and Sociological Factors Affecting Attitudes and Behavioral Intentions For Customers Resisting the Purchase of an Embarrassing Product. ACR North American Advances.16 indexed citations
8.
Henderson, Geraldine Rosa, Dawn Iacobucci, & Bobby J. Calder. (2002). Using Network Analysis to Understand Brands. ACR North American Advances. 29(1). 397–405.43 indexed citations
9.
Henderson, Geraldine Rosa, Dawn Iacobucci, & Bobby J. Calder. (1998). Brand constructs : the complementarity of consumer associative networks and multidimensional scaling. Marketing Science Institute eBooks.2 indexed citations
10.
Henderson, Geraldine Rosa, Dawn Iacobucci, & Bobby J. Calder. (1997). Brand Diagnostics: Mapping Branding Effects Using Consumer Associative Networks. SSRN Electronic Journal.3 indexed citations
11.
Calder, Bobby J., et al.. (1990). Cognitive Models For Behavioral Frequency Survey Questions. ACR North American Advances.1 indexed citations
12.
Calder, Bobby J. & Alice M. Tybout. (1989). Interpretive, Qualitative, and Traditional Scientific Empirical Consumer Behavior Research.19 indexed citations
13.
Spekman, Robert E. & Bobby J. Calder. (1978). Narrowing the Conceptual-Empirical Gap in Organizational Buying Behavior. ACR North American Advances.2 indexed citations
14.
Calder, Bobby J.. (1978). Cognitive Response, Imagery, and Scripts: What Is the Cognitive Basis of Attitude?. ACR North American Advances.11 indexed citations
15.
Tybout, Alice M., Brian Sternthal, & Bobby J. Calder. (1978). A Two-Stage Theory of Information Processing in Persuasion: an Integrative View of Cognitive Response and Self-Perception Theory. ACR North American Advances.2 indexed citations
16.
Calder, Bobby J., et al.. (1978). A Review of Formal Theories of Consumer Socialization. ACR North American Advances.4 indexed citations
17.
Tybout, Alice M. & Bobby J. Calder. (1977). Threats to Internal and External Validity in the Field Setting. ACR North American Advances.3 indexed citations
18.
Calder, Bobby J., Thomas S. Robertson, & John R. Rossiter. (1976). Cognitive Response to Advertising: the Relation of Child to Adult Models. ACR North American Advances.3 indexed citations
19.
Calder, Bobby J.. (1975). The Cognitive Foundations of Attitudes: Some Implications For Multi-Attribute Models. ACR North American Advances.4 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.