Frank Mulhern

542 total citations
10 papers, 333 citations indexed

About

Frank Mulhern is a scholar working on Marketing, Experimental and Cognitive Psychology and Sociology and Political Science. According to data from OpenAlex, Frank Mulhern has authored 10 papers receiving a total of 333 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Marketing, 4 papers in Experimental and Cognitive Psychology and 3 papers in Sociology and Political Science. Recurrent topics in Frank Mulhern's work include Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Neural and Behavioral Psychology Studies (3 papers). Frank Mulhern is often cited by papers focused on Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Neural and Behavioral Psychology Studies (3 papers). Frank Mulhern collaborates with scholars based in United States, Philippines and United Kingdom. Frank Mulhern's co-authors include Don E. Schultz, Edward C. Malthouse, Philip J. Kitchen, Gayle Kerr, Bobby J. Calder, Katherine H. Karlsgodt, Anne J. Blood, Kalyan Raman, Martin P. Block and Vijay Viswanathan and has published in prestigious journals such as Frontiers in Psychology, Frontiers in Human Neuroscience and Journal of Advertising Research.

In The Last Decade

Frank Mulhern

8 papers receiving 301 citations

Peers

Frank Mulhern

MARKE

SPS

SM

OBHRM

ECP

Stefan J. Hock United States

Ceren Hayran Türkiye

Ernest Hoffman United States

Ouidade Sabri France

Juan Shan China

Katharina Hutter Germany

Leif Brandes Switzerland

Farid Tarrahi Germany

Dongwon Choi United States

Zhao Ping China

Stefan J. Hock United States

Frank Mulhern

148 ×0.8

MARKE

109 ×0.6

SPS

59 ×1.2

SM

49 ×1.3

OBHRM

16 ×0.4

ECP

Citations per year, relative to Frank Mulhern Frank Mulhern (= 1×) peers Stefan J. Hock

Countries citing papers authored by Frank Mulhern

Since Specialization

Citations

This map shows the geographic impact of Frank Mulhern's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Frank Mulhern with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Frank Mulhern more than expected).

Fields of papers citing papers by Frank Mulhern

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Frank Mulhern. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Frank Mulhern. The network helps show where Frank Mulhern may publish in the future.

Co-authorship network of co-authors of Frank Mulhern

This figure shows the co-authorship network connecting the top 25 collaborators of Frank Mulhern. A scholar is included among the top collaborators of Frank Mulhern based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Frank Mulhern. Frank Mulhern is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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10 of 10 papers shown

1.

Block, Martin E., et al.. (2025). Rethinking Retail.

2.

Mulhern, Frank, et al.. (2021). Thirty years and “I'm still Lovin’ it!”: brand perceptions of McDonald's among generation Y and generation Z consumers in China. Asia Pacific Journal of Marketing and Logistics. 34(5). 906–921. 6 indexed citations

3.

Viswanathan, Vijay, John P. Sheppard, Hao Ying, et al.. (2017). A Quantitative Relationship between Signal Detection in Attention and Approach/Avoidance Behavior. Frontiers in Psychology. 8. 122–122. 10 indexed citations

4.

Viswanathan, Vijay, Sang Lee, Jodi M. Gilman, et al.. (2015). Age-related striatal BOLD changes without changes in behavioral loss aversion. Frontiers in Human Neuroscience. 9. 176–176. 15 indexed citations

5.

Karlsgodt, Katherine H., Martin P. Block, Anne J. Blood, et al.. (2015). Redefining neuromarketing as an integrated science of influence. Frontiers in Human Neuroscience. 8. 1073–1073. 35 indexed citations

6.

Kerr, Gayle, et al.. (2015). Does Traditional Advertising Theory Apply to the Digital World?. Journal of Advertising Research. 55(4). 390–400. 46 indexed citations

7.

Block, Martin P., Kalyan Raman, Sang Lee, et al.. (2014). The relationship between self-report of depression and media usage. Frontiers in Human Neuroscience. 8. 712–712. 29 indexed citations

8.

Mulhern, Frank. (2009). Integrated marketing communications: From media channels to digital connectivity. Journal of Marketing Communications. 15(2-3). 85–101. 170 indexed citations

9.

Malthouse, Edward C. & Frank Mulhern. (2008). Understanding and Using Customer Loyalty and Customer Value. Journal of Relationship Marketing. 6(3-4). 59–86. 21 indexed citations

10.

Mulhern, Frank, et al.. (1996). Building Better Bridges: Middle School to High School Articulation In Foreign Language Programs. Foreign Language Annals. 29(4). 562–570. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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