Liem Viet Ngo

4.6k total citations
89 papers, 3.2k citations indexed

About

Liem Viet Ngo is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Liem Viet Ngo has authored 89 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 40 papers in Organizational Behavior and Human Resource Management, 38 papers in Marketing and 28 papers in Sociology and Political Science. Recurrent topics in Liem Viet Ngo's work include Customer Service Quality and Loyalty (36 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Digital Marketing and Social Media (22 papers). Liem Viet Ngo is often cited by papers focused on Customer Service Quality and Loyalty (36 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Digital Marketing and Social Media (22 papers). Liem Viet Ngo collaborates with scholars based in Australia, Vietnam and United States. Liem Viet Ngo's co-authors include Aron O’Cass, Gary Gregory, Tania Bucic, Munib Karavdic, Peter Haddawy, Gavin Northey, Nima Heirati, Nguyen Phong Nguyen, Ashish Sinha and Le Nguyen Hau and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of Hepatology.

In The Last Decade

Liem Viet Ngo

84 papers receiving 3.0k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Liem Viet Ngo Australia 30 1.3k 1.2k 1.0k 825 426 89 3.2k
Cheryl Nakata United States 28 1.2k 0.9× 1.0k 0.8× 887 0.9× 822 1.0× 399 0.9× 48 3.2k
Ja‐Shen Chen Taiwan 27 852 0.7× 1.1k 0.9× 701 0.7× 900 1.1× 275 0.6× 62 2.9k
Ali Kara United States 28 808 0.6× 1.3k 1.1× 1.2k 1.2× 911 1.1× 364 0.9× 97 3.4k
Jin Han Singapore 19 2.0k 1.6× 1.0k 0.8× 977 1.0× 600 0.7× 597 1.4× 54 3.5k
Charles H. Noble United States 24 1.2k 1.0× 1.2k 1.0× 1.1k 1.0× 936 1.1× 375 0.9× 57 3.2k
Gaia Rubera Italy 22 1.4k 1.1× 1.0k 0.9× 649 0.6× 897 1.1× 385 0.9× 40 2.9k
Rajan Varadarajan United States 23 1.0k 0.8× 1.2k 1.0× 795 0.8× 711 0.9× 272 0.6× 45 2.7k
Cristina Mele Italy 27 672 0.5× 1.5k 1.2× 775 0.8× 670 0.8× 355 0.8× 71 2.5k
Antonio L. Leal‐Rodríguez Spain 30 1.5k 1.1× 741 0.6× 501 0.5× 456 0.6× 556 1.3× 71 3.0k
Scott Weaven Australia 34 990 0.8× 1.1k 0.9× 920 0.9× 1.4k 1.7× 205 0.5× 109 3.5k

Countries citing papers authored by Liem Viet Ngo

Since Specialization
Citations

This map shows the geographic impact of Liem Viet Ngo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Liem Viet Ngo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Liem Viet Ngo more than expected).

Fields of papers citing papers by Liem Viet Ngo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Liem Viet Ngo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Liem Viet Ngo. The network helps show where Liem Viet Ngo may publish in the future.

Co-authorship network of co-authors of Liem Viet Ngo

This figure shows the co-authorship network connecting the top 25 collaborators of Liem Viet Ngo. A scholar is included among the top collaborators of Liem Viet Ngo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Liem Viet Ngo. Liem Viet Ngo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Nguyen, Long Thang Van, et al.. (2025). Decoding influencer authenticity: the CueSphere model of extrinsic cues. Journal of Services Marketing. 39(10). 34–53.
3.
Ngo, Liem Viet, et al.. (2024). Employee performance under tension: the influence of employee creativity, paradox mindset, and psychological empowerment. Journal of Service Theory and Practice. 34(6). 765–786. 3 indexed citations
4.
Hau, Le Nguyen, et al.. (2024). Managing Innovation From an S-D Logic Perspective. Australasian Marketing Journal (AMJ). 33(2). 114–130. 2 indexed citations
5.
Bucic, Tania, et al.. (2023). Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations. Journal of the Academy of Marketing Science. 51(6). 1305–1326. 4 indexed citations
6.
Lim, Xin‐Jean, Jun‐Hwa Cheah, Liem Viet Ngo, Kara Chan, & Hiram Ting. (2023). How do crazy rich Asians perceive sustainable luxury? Investigating the determinants of consumers’ willingness to pay a premium price. Journal of Retailing and Consumer Services. 75. 103502–103502. 29 indexed citations
7.
Ngo, Liem Viet, George A. Shinkle, & Paul G. Patterson. (2022). A collision of strategic orientations: Entrepreneurial orientation and customer relationship orientation in a collectivist cultural context. Australian Journal of Management. 49(2). 272–289. 1 indexed citations
8.
Nguyen, Mai, Liem Viet Ngo, & Widya Paramita. (2021). Turning lurkers into innovation agents: An interactionist perspective of self-determinant theory. Journal of Business Research. 141. 822–835. 17 indexed citations
9.
Nguyen, Mai, Liem Viet Ngo, & Gary Gregory. (2021). Motivation in organisational online knowledge sharing. Journal of Knowledge Management. 26(1). 102–125. 32 indexed citations
10.
Gregory, Gary, et al.. (2019). Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China. International Journal of Advertising. 38(7). 957–978. 10 indexed citations
11.
Nguyen, Thi Nguyet Que, Liem Viet Ngo, & Jiraporn Surachartkumtonkun. (2019). When do-good meets empathy and mindfulness. Journal of Retailing and Consumer Services. 50. 22–29. 22 indexed citations
12.
Ngo, Liem Viet, et al.. (2018). The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases. Journal of Retailing and Consumer Services. 52. 101671–101671. 41 indexed citations
13.
Racine, Annie M., Richard N. Jones, Yun Gou, et al.. (2018). PREOPERATIVE FRAILTY PREDICTS POSTOPERATIVE LONG-TERM COGNITIVE DECLINE INDEPENDENT OF DELIRIUM. Innovation in Aging. 2(suppl_1). 570–571.
14.
Nguyen, Thi Nguyet Que, et al.. (2018). Realising the value of knowledge resources and capabilities: an empirical study. Journal of Knowledge Management. 23(2). 374–395. 27 indexed citations
15.
O’Cass, Aron, Nima Heirati, & Liem Viet Ngo. (2014). Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas. Industrial Marketing Management. 43(5). 862–872. 103 indexed citations
16.
O’Cass, Aron & Liem Viet Ngo. (2009). Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia. NOVA (University of Newcastle, Australia). 8 indexed citations
17.
O’Cass, Aron & Liem Viet Ngo. (2006). Balancing external adaptation and internal effectiveness: Achieving better brand performance. Journal of Business Research. 60(1). 11–20. 83 indexed citations
18.
Ngo, Liem Viet, Peter Haddawy, & Hien Nguyen. (1998). A modular structured approach to conditional decision-theoretic planning. 111–119. 3 indexed citations
19.
Ngo, Liem Viet & Peter Haddawy. (1997). Answering queries from context-sensitive probabilistic knowledge bases. Theoretical Computer Science. 171(1-2). 147–177. 99 indexed citations
20.
Ngo, Liem Viet & Peter Haddawy. (1996). A knowledge-based model construction approach to medical decision making.. PubMed. 254–8. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Cheryl Nakata Breakdown of academic impact, for papers by Ja‐Shen Chen Breakdown of academic impact, for papers by Ali Kara Breakdown of academic impact, for papers by Jin Han Breakdown of academic impact, for papers by Charles H. Noble Breakdown of academic impact, for papers by Gaia Rubera Breakdown of academic impact, for papers by Rajan Varadarajan Breakdown of academic impact, for papers by Cristina Mele Breakdown of academic impact, for papers by Antonio L. Leal‐Rodríguez Breakdown of academic impact, for papers by Scott Weaven
Rankless by CCL
2026