Walter Wymer

4.2k total citations
105 papers, 3.0k citations indexed

About

Walter Wymer is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing. According to data from OpenAlex, Walter Wymer has authored 105 papers receiving a total of 3.0k indexed citations (citations by other indexed papers that have themselves been cited), including 66 papers in Sociology and Political Science, 48 papers in Organizational Behavior and Human Resource Management and 38 papers in Marketing. Recurrent topics in Walter Wymer's work include Nonprofit Sector and Volunteering (37 papers), Customer Service Quality and Loyalty (36 papers) and Digital Marketing and Social Media (28 papers). Walter Wymer is often cited by papers focused on Nonprofit Sector and Volunteering (37 papers), Customer Service Quality and Loyalty (36 papers) and Digital Marketing and Social Media (28 papers). Walter Wymer collaborates with scholars based in Canada, United States and Australia. Walter Wymer's co-authors include Sridhar Samu, Riza Casidy, Injazz Chen, Mohammad Muzahid Akbar, Adrian Sargeant, Sharyn Rundle‐Thiele, Michael Jay Polonsky, Debra Z. Basil, Jingzhi Shang and Donald R. Self and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Tourism Management.

In The Last Decade

Walter Wymer

99 papers receiving 2.7k citations

Peers

Walter Wymer

SPS

MARKE

OBHRM

ISM

David Solnet Australia

Adrian Sargeant United Kingdom

Sertan Kabadayi United States

Fandy Tjiptono Malaysia

Ayalla Ruvio Israel

Penny M. Simpson United States

Jerome D. Williams United States

Ahmad Jamal United Kingdom

Keith Macky New Zealand

Liliana L. Bove Australia

David Solnet Australia

Walter Wymer

1.9k ×1.1

SPS

998 ×0.9

MARKE

1.3k ×1.3

OBHRM

242 ×0.5

312 ×0.9

ISM

Citations per year, relative to Walter Wymer Walter Wymer (= 1×) peers David Solnet

Countries citing papers authored by Walter Wymer

Since Specialization

Citations

This map shows the geographic impact of Walter Wymer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Walter Wymer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Walter Wymer more than expected).

Fields of papers citing papers by Walter Wymer

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Walter Wymer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Walter Wymer. The network helps show where Walter Wymer may publish in the future.

Co-authorship network of co-authors of Walter Wymer

This figure shows the co-authorship network connecting the top 25 collaborators of Walter Wymer. A scholar is included among the top collaborators of Walter Wymer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Walter Wymer. Walter Wymer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Wymer, Walter, et al.. (2025). Experiential Influences on Volunteers’ Retention and Support Intentions. VOLUNTAS International Journal of Voluntary and Nonprofit Organizations. 36(5). 590–600.

Wymer, Walter, et al.. (2021). Charity advertising: A literature review and research agenda. 28(4). 23 indexed citations

Casidy, Riza, Walter Wymer, & Aron O’Cass. (2017). Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers. Tourism Management. 66. 72–84. 50 indexed citations

Casidy, Riza & Walter Wymer. (2016). A taxonomy of prestige-seeking university students: strategic insights for higher education. Journal of Strategic Marketing. 26(2). 140–155. 14 indexed citations

Wymer, Walter, et al.. (2015). Nonprofit Brand Strength: What Is It? How Is It Measured? What Are Its Outcomes?. VOLUNTAS International Journal of Voluntary and Nonprofit Organizations. 27(3). 1448–1471. 28 indexed citations

Furneaux, Craig & Walter Wymer. (2015). Public trust in Australian charities: Accounting for cause and effect. QUT ePrints (Queensland University of Technology). 21(2). 99. 20 indexed citations

Wymer, Walter & Tanya Drollinger. (2014). Charity Appeals Using Celebrity Endorsers: Celebrity Attributes Most Predictive of Audience Donation Intentions. VOLUNTAS International Journal of Voluntary and Nonprofit Organizations. 26(6). 2694–2717. 39 indexed citations

Wymer, Walter, et al.. (2013). Effects of Corporate Support of a Charity on Public Perceptions of the Charity. VOLUNTAS International Journal of Voluntary and Nonprofit Organizations. 25(6). 1388–1416. 11 indexed citations

Wymer, Walter. (2012). Marketing for nonprofit organisations. The business & management collection.. 2012(1). e1003072–e1003072. 7 indexed citations

10.

Alves, Héléna, et al.. (2012). Internal Marketing in Portuguese Health Care. Public Policy and Administration. 11(4). 641–658. 5 indexed citations

11.

Wymer, Walter. (2011). The Implications of Sex Differences on Volunteer Preferences. VOLUNTAS International Journal of Voluntary and Nonprofit Organizations. 22(4). 831–851. 39 indexed citations

12.

Wymer, Walter, et al.. (2011). Financial Planners and Philanthropic Planning. VOLUNTAS International Journal of Voluntary and Nonprofit Organizations. 23(2). 350–370. 1 indexed citations

13.

Wymer, Walter. (2010). Consumer Perceptions of Prescription Drug Websites: A Pilot Study. Health Marketing Quarterly. 27(2). 173–194. 9 indexed citations

14.

Wymer, Walter. (2002). David Kessler, A Question of Intent: A Great American Battle with a Deadly Industry, Public Affairs, New York, 2001.. VOLUNTAS International Journal of Voluntary and Nonprofit Organizations. 13(1). 92–94. 31 indexed citations

15.

Wymer, Walter. (2001). James E. Austin, The Collaboration Challenge: How Nonprofits and Businesses Succeed through Strategic Alliances, Jossey-Bass, San Francisco, 2000.. VOLUNTAS International Journal of Voluntary and Nonprofit Organizations. 12(3). 297–299. 9 indexed citations

16.

Wymer, Walter, et al.. (2001). Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II. Journal of Nonprofit & Public Sector Marketing. 9(1-2). 97–118. 68 indexed citations

17.

Wymer, Walter. (2000). A Qualitative Analysis of Church Volunteerism. 5(1). 51–64. 2 indexed citations

18.

Wymer, Walter & Donald R. Self. (1999). Major Reasearch Studies: An Annotated Bibliography of Marketing to Volunteers. Journal of Nonprofit & Public Sector Marketing. 6(2-3). 107–164. 10 indexed citations

19.

Wymer, Walter. (1997). Segmenting Volunteers Using Values, Self-Esteem, Empathy, and Facilitation as Determinant Variables. Journal of Nonprofit & Public Sector Marketing. 5(2). 3–28. 86 indexed citations

20.

Wymer, Walter. (1997). A Religious Motivation to Volunteer? Exploring the Linkage Between Volunteering and Religious Values. Journal of Nonprofit & Public Sector Marketing. 5(3). 3–17. 21 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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