Justin Paul

32.7k total citations · 35 hit papers
233 papers, 23.0k citations indexed

About

Justin Paul is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Justin Paul has authored 233 papers receiving a total of 23.0k indexed citations (citations by other indexed papers that have themselves been cited), including 101 papers in Marketing, 86 papers in Sociology and Political Science and 62 papers in Strategy and Management. Recurrent topics in Justin Paul's work include Consumer Behavior in Brand Consumption and Identification (69 papers), Digital Marketing and Social Media (69 papers) and Customer Service Quality and Loyalty (38 papers). Justin Paul is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (69 papers), Digital Marketing and Social Media (69 papers) and Customer Service Quality and Loyalty (38 papers). Justin Paul collaborates with scholars based in Puerto Rico, India and United Kingdom. Justin Paul's co-authors include Ganesh Dash, Alex Rialp, Jayesh D. Patel, Ashwin Modi, Jyoti Rana, Alexander Rosado-Serrano, Andy Wei Hao, Parul Gupta, Weng Marc Lim and Gabriel R.G. Benito and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Computers in Human Behavior.

In The Last Decade

Justin Paul

225 papers receiving 22.1k citations

Hit Papers

Predicting green product consumption using theory of plan... 2015 2026 2018 2022 2015 2020 2021 2021 2017 500 1000 1.5k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Predicting green product consumption using theory of planned behavior and reasoned action
    2015 1.6k citations Justin Paul et al. Journal of Retailing and Consumer Services profile →
  2. The art of writing literature review: What do we know and what do we need to know?
    2020 1.5k citations Justin Paul et al. profile →
  3. CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting
    2021 1.4k citations Ganesh Dash, Justin Paul profile →
  4. Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
    2021 1.3k citations Justin Paul, Weng Marc Lim et al. International Journal of Consumer Studies profile →
  5. Consumer behavior and purchase intention for organic food: A review and research agenda
    2017 750 citations Justin Paul et al. Journal of Retailing and Consumer Services profile →
  6. Gradual Internationalization vs Born-Global/International new venture models
    2019 695 citations Justin Paul et al. profile →
  7. Exporting challenges of SMEs: A review and future research agenda
    2017 655 citations Justin Paul et al. profile →
  8. A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading?
    2017 582 citations Justin Paul et al. profile →
  9. Reviving tourism industry post-COVID-19: A resilience-based framework
    2020 554 citations Justin Paul et al. profile →
  10. Service quality, consumer satisfaction and loyalty in hospitals: Thinking for the future
    2016 431 citations Justin Paul et al. Journal of Retailing and Consumer Services profile →
  11. Social entrepreneurship research: A review and future research agenda
    2020 427 citations Justin Paul et al. Journal of Business Research profile →
  12. The moderating influence of environmental consciousness and recycling intentions on green purchase behavior
    2019 357 citations Justin Paul et al. profile →
  13. Immigrant entrepreneurship: A review and research agenda
    2020 329 citations Justin Paul, Sreevas Sahasranamam et al. Journal of Business Research profile →
  14. The role of self-determination theory in marketing science: An integrative review and agenda for research
    2018 319 citations Justin Paul et al. European Management Journal profile →
  15. ‘Masstige’ marketing: A review, synthesis and research agenda
    2019 316 citations Justin Paul et al. Journal of Business Research profile →
  16. International franchising: A literature review and research agenda
    2018 282 citations Justin Paul et al. Journal of Business Research profile →
  17. Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?
    2022 279 citations Justin Paul et al. profile →
  18. Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention
    2020 274 citations Ganesh Dash, Justin Paul et al. Journal of Business Research profile →
  19. Five decades of research on foreign direct investment by MNEs: An overview and research agenda
    2020 271 citations Justin Paul et al. Journal of Business Research profile →
  20. Health motive and the purchase of organic food: A meta‐analytic review
    2019 267 citations Justin Paul et al. International Journal of Consumer Studies profile →
  21. Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How?
    2023 259 citations Justin Paul et al. profile →
  22. Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization
    2022 235 citations Justin Paul et al. Journal of Business Research profile →
  23. Two decades of research on nation branding: a review and future research agenda
    2019 227 citations Justin Paul et al. profile →
  24. ChatGPTand consumers: Benefits, Pitfalls and Future Research Agenda
    2023 208 citations Justin Paul, Akiko Ueno et al. International Journal of Consumer Studies profile →
  25. Writing an impactful review article: What do we know and what do we need to know?
    2021 202 citations Justin Paul et al. Journal of Business Research profile →
  26. Forty‐five years of International Journal of Consumer Studies: A bibliometric review and directions for future research
    2021 176 citations Justin Paul, Ramulu Bhukya International Journal of Consumer Studies profile →
  27. Factors affecting green purchase behavior: A systematic literature review
    2022 166 citations Justin Paul et al. Business Strategy and the Environment profile →
  28. Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy
    2021 159 citations Weng Marc Lim, Justin Paul et al. profile →
  29. Healthcare apps’ purchase intention: A consumption values perspective
    2022 127 citations Debarun Chakraborty, Justin Paul profile →
  30. The bright side of online consumer behavior: Continuance intention for mobile payments
    2022 117 citations Justin Paul et al. profile →
  31. Digital entrepreneurship research: A systematic review
    2022 114 citations Justin Paul et al. Journal of Business Research profile →
  32. Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review
    2023 84 citations Ramulu Bhukya, Justin Paul Journal of Business Research profile →
  33. Digital transformation: A multidisciplinary perspective and future research agenda
    2024 73 citations Justin Paul, Akiko Ueno et al. International Journal of Consumer Studies profile →
  34. Publishing in premier journals with high impact factor and Q1 journals: Dos and Don'ts
    2024 62 citations Justin Paul International Journal of Consumer Studies profile →
  35. The orientation of Gen Zs towards metaverse tourism
    2024 26 citations Santanu Mandal, Justin Paul et al. Journal of Destination Marketing & Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Justin Paul Puerto Rico 76 10.2k 7.5k 4.7k 3.7k 2.9k 233 23.0k
T. Ramayah Malaysia 80 8.4k 0.8× 7.8k 1.0× 6.7k 1.4× 4.8k 1.3× 5.9k 2.0× 741 27.2k
Adamantios Diamantopoulos Austria 70 11.2k 1.1× 8.4k 1.1× 7.2k 1.5× 6.5k 1.7× 3.0k 1.0× 182 27.2k
Amandeep Dhir Norway 84 7.7k 0.8× 8.7k 1.2× 3.9k 0.8× 2.1k 0.6× 3.7k 1.3× 271 22.0k
Weng Marc Lim Malaysia 62 5.6k 0.5× 6.0k 0.8× 3.5k 0.7× 2.4k 0.6× 2.3k 0.8× 328 22.0k
Jeffrey J. Risher United States 6 4.3k 0.4× 4.4k 0.6× 3.0k 0.6× 3.0k 0.8× 3.0k 1.0× 7 15.3k
Naveen Donthu United States 56 10.8k 1.1× 9.2k 1.2× 3.2k 0.7× 5.3k 1.4× 3.2k 1.1× 163 24.3k
Philip Kotler United States 76 13.4k 1.3× 9.9k 1.3× 7.8k 1.7× 8.8k 2.3× 2.7k 0.9× 363 32.1k
Barry J. Babin United States 53 11.4k 1.1× 8.8k 1.2× 2.9k 0.6× 10.0k 2.7× 4.3k 1.5× 133 25.9k
Adrián Leguina United Kingdom 11 3.7k 0.4× 4.7k 0.6× 2.5k 0.5× 2.9k 0.8× 2.9k 1.0× 21 14.9k
Michael Haenlein France 38 4.8k 0.5× 11.2k 1.5× 2.9k 0.6× 2.6k 0.7× 4.0k 1.4× 77 23.6k

Countries citing papers authored by Justin Paul

Since Specialization
Citations

This map shows the geographic impact of Justin Paul's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Justin Paul with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Justin Paul more than expected).

Fields of papers citing papers by Justin Paul

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Justin Paul. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Justin Paul. The network helps show where Justin Paul may publish in the future.

Co-authorship network of co-authors of Justin Paul

This figure shows the co-authorship network connecting the top 25 collaborators of Justin Paul. A scholar is included among the top collaborators of Justin Paul based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Justin Paul. Justin Paul is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Mandal, Santanu, et al.. (2024). The orientation of Gen Zs towards metaverse tourism. Journal of Destination Marketing & Management. 32. 100871–100871. 26 indexed citations breakdown →
2.
Gupta, Sahil, Justin Paul, Jennifer L. Stoner, & Arun Aggarwal. (2024). Digital transformation, online advertising, and consumer behaviour. International Journal of Advertising. 43(8). 1439–1462. 11 indexed citations
3.
Romanello, Rubina, Bernardo Balboni, Maria Chiarvesio, & Justin Paul. (2024). Early, Rapid or Global? Internationalization Speed and SME’s Performance. Global Business Review.
4.
Paul, Justin, Akiko Ueno, Charles Dennis, et al.. (2024). Digital transformation: A multidisciplinary perspective and future research agenda. International Journal of Consumer Studies. 48(2). 73 indexed citations breakdown →
5.
Bhukya, Ramulu & Justin Paul. (2023). Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review. Journal of Business Research. 162. 113870–113870. 84 indexed citations breakdown →
6.
Dash, Ganesh, et al.. (2023). Digitization, Marketing 4.0, and Repurchase Intention in E-Tail. Journal of Global Information Management. 31(1). 1–24. 12 indexed citations
7.
Paul, Justin & Jane Menzies. (2023). Developing classic systematic literature reviews to advance knowledge: Dos and don'ts. European Management Journal. 41(6). 815–820. 68 indexed citations
8.
Sivakumaran, Bharadhwaj, et al.. (2022). Nostalgia: A Review, Propositions, and Future Research Agenda. Journal of Advertising. 52(4). 613–632. 35 indexed citations
9.
Paul, Justin, et al.. (2022). The role of brand experience, brand resonance and brand trust in luxury consumption. Journal of Retailing and Consumer Services. 66. 102895–102895. 78 indexed citations
10.
Sadiq, Mohd, Mohd Adil, & Justin Paul. (2022). Organic food consumption and contextual factors: An attitude–behavior–context perspective. Business Strategy and the Environment. 32(6). 3383–3397. 43 indexed citations
11.
Tsiotsou, Rodoula H., Bernadett Köles, Justin Paul, & Sandra María Correia Loureiro. (2022). Theory generation from literature reviews: A methodological guidance. International Journal of Consumer Studies. 46(5). 1505–1516. 26 indexed citations
12.
Lim, Weng Marc, et al.. (2021). How do digital natives perceive and react toward online advertising? Implications for SMEs. Journal of Strategic Marketing. 32(8). 1071–1105. 91 indexed citations
13.
Sadiq, Mohd, Mohd Adil, & Justin Paul. (2021). Does social influence turn pessimistic consumers green?. Business Strategy and the Environment. 30(7). 2937–2950. 36 indexed citations
14.
Tan, Yee Pin, et al.. (2021). Stressors and coping strategies of migrant workers diagnosed with COVID-19 in Singapore: a qualitative study. BMJ Open. 11(3). e045949–e045949. 27 indexed citations
15.
Kumar, Pravin, et al.. (2021). Analyzing challenges for sustainable supply chain of electric vehicle batteries using a hybrid approach of Delphi and Best-Worst Method. Resources Conservation and Recycling. 175. 105879–105879. 87 indexed citations
16.
Oliveira, Rui Torres de, et al.. (2019). Does organizational structure facilitate inbound and outbound open innovation in SMEs?. Small Business Economics. 55(4). 1091–1112. 100 indexed citations
17.
Oliveira, Rui Torres de, Sreevas Sahasranamam, Sandra Figueira, & Justin Paul. (2019). Upgrading without formal integration in M&A: The role of social integration. Global Strategy Journal. 10(3). 619–652. 35 indexed citations
18.
Paul, Justin, et al.. (2014). Japanese Acquisition in India's Ranbaxy. SSRN Electronic Journal.
19.
Shrivastava, Archana & Justin Paul. (2011). Comparing Entrepreneurial Attitudes: Theory and Evidence from a Cross-Country Study in Asia. SSRN Electronic Journal. 11(1). 90. 1 indexed citations
20.
Paul, Justin. (2003). Bank of Madura Merger with ICICI Bank: An Analysis. SSRN Electronic Journal. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by T. Ramayah Breakdown of academic impact, for papers by Adamantios Diamantopoulos Breakdown of academic impact, for papers by Amandeep Dhir Breakdown of academic impact, for papers by Weng Marc Lim Breakdown of academic impact, for papers by Jeffrey J. Risher Breakdown of academic impact, for papers by Naveen Donthu Breakdown of academic impact, for papers by Philip Kotler Breakdown of academic impact, for papers by Barry J. Babin Breakdown of academic impact, for papers by Adrián Leguina Breakdown of academic impact, for papers by Michael Haenlein
Rankless by CCL
2026