Justin Paul
- Marketing top 0.01%
- Consumer Behavior in Brand Consumption and Identification 69
- Consumer Retail Behavior Studies 35
- Environmental Sustainability in Business 18
- Business and International Management top 0.05%
- Information Systems and Management top 0.05%
- Technology Adoption and User Behaviour 33
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- Customer Service Quality and Loyalty 38
- Strategy and Management top 0.1%
- International Business and FDI 36
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- Digital Marketing and Social Media 69
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- Global trade and economics 21
- Co-authors
- Ganesh DashAlex RialpJayesh D. PatelAshwin ModiJyoti RanaAlexander Rosado-SerranoAndy Wei HaoParul Gupta
- Partner nations
- Puerto RicoIndiaUnited Kingdom
In The Last Decade
Justin Paul
225 papers receiving 22.1k citations
Hit Papers
Peers
Comparison fields: 5 of 187
- Marketing 10.2k
- Business and International Management 1.1k
- Information Systems and Management 2.9k
- Organizational Behavior and Human Resource Management 3.7k
- Strategy and Management 4.7k
Countries citing papers authored by Justin Paul
This map shows the geographic impact of Justin Paul's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Justin Paul with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Justin Paul more than expected).
Fields of papers citing papers by Justin Paul
This network shows the impact of papers produced by Justin Paul. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Justin Paul. The network helps show where Justin Paul may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Justin Paul, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | The orientation of Gen Zs towards metaverse tourismbreakdown → | 2024 | 26 |
| 2 | 2024 | 11 | |
| 3 | 2024 | 0 | |
| 4 | Digital transformation: A multidisciplinary perspective and future research agendabreakdown → | 2024 | 73 |
| 5 | Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature reviewbreakdown → | 2023 | 84 |
| 6 | 2023 | 12 | |
| 7 | 2023 | 68 | |
| 8 | 2022 | 35 | |
| 9 | 2022 | 78 | |
| 10 | 2022 | 43 | |
| 11 | 2022 | 26 | |
| 12 | 2021 | 91 | |
| 13 | 2021 | 36 | |
| 14 | 2021 | 27 | |
| 15 | 2021 | 87 | |
| 16 | 2019 | 100 | |
| 17 | 2019 | 35 | |
| 18 | Japanese Acquisition in India's Ranbaxy | 2014 | 0 |
| 19 | Comparing Entrepreneurial Attitudes: Theory and Evidence from a Cross-Country Study in Asia | 2011 | 1 |
| 20 | Bank of Madura Merger with ICICI Bank: An Analysis | 2003 | 1 |
About Justin Paul
Justin Paul is a scholar working on Marketing, Business and International Management and Organizational Behavior and Human Resource Management, having authored 233 papers that have together received 23.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (69 papers), Digital Marketing and Social Media (69 papers), Customer Service Quality and Loyalty (38 papers), International Business and FDI (36 papers), Consumer Retail Behavior Studies (35 papers), Technology Adoption and User Behaviour (33 papers), Global trade and economics (21 papers) and Environmental Sustainability in Business (18 papers). The work is most often cited by research in Marketing (10.2k citations), Business and International Management (1.1k citations) and Information Systems and Management (2.9k citations). Justin Paul has collaborated with scholars based in Puerto Rico, India and United Kingdom. Frequent co-authors include Ganesh Dash, Alex Rialp, Jayesh D. Patel, Ashwin Modi, Jyoti Rana, Alexander Rosado-Serrano, Andy Wei Hao, Parul Gupta, Weng Marc Lim and Gabriel R.G. Benito.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.