Andy Wei Hao

2.9k total citations · 2 hit papers
23 papers, 1.9k citations indexed

About

Andy Wei Hao is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Andy Wei Hao has authored 23 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 9 papers in Marketing and 8 papers in Strategy and Management. Recurrent topics in Andy Wei Hao's work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (5 papers). Andy Wei Hao is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (5 papers). Andy Wei Hao collaborates with scholars based in United States, China and Puerto Rico. Andy Wei Hao's co-authors include Justin Paul, Weng Marc Lim, Stefano Bresciani, Aron O’Cass, Chiquan Guo, Sangeeta Trott, Heng‐Hui Wu, Shichun Xu, Cheng Lu Wang and Rajesh Kumar Singh and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and International Business Review.

In The Last Decade

Andy Wei Hao

21 papers receiving 1.9k citations

Hit Papers

Scientific procedures and... 2019 2026 2021 2023 2021 2019 400 800 1.2k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
    2021 1.3k citations Justin Paul, Weng Marc Lim et al. International Journal of Consumer Studies profile →
  2. Two decades of research on nation branding: a review and future research agenda
    2019 227 citations Andy Wei Hao, Justin Paul et al. International Marketing Review profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Andy Wei Hao 679 584 502 268 236 23 1.9k
S. M. Riad Shams 518 0.8× 546 0.9× 659 1.3× 303 1.1× 217 0.9× 93 2.1k
Ovidiu Ioan Moisescu 680 1.0× 646 1.1× 512 1.0× 432 1.6× 161 0.7× 50 2.0k
M. R. Anusree 366 0.5× 463 0.8× 400 0.8× 360 1.3× 205 0.9× 12 2.0k
Lăcrămioara Radomir 630 0.9× 620 1.1× 528 1.1× 460 1.7× 188 0.8× 18 2.2k
Valentina Cillo 626 0.9× 359 0.6× 870 1.7× 292 1.1× 286 1.2× 39 2.1k
Donna Smith 469 0.7× 422 0.7× 362 0.7× 468 1.7× 159 0.7× 11 1.7k
Nguyen Phong Nguyen 605 0.9× 382 0.7× 671 1.3× 429 1.6× 375 1.6× 83 2.2k
İmran Ali 423 0.6× 427 0.7× 675 1.3× 590 2.2× 254 1.1× 118 2.3k
Emerson Wagner Mainardes 734 1.1× 677 1.2× 600 1.2× 596 2.2× 208 0.9× 174 2.4k
Yann Truong 1.1k 1.7× 713 1.2× 540 1.1× 322 1.2× 208 0.9× 49 2.0k

Countries citing papers authored by Andy Wei Hao

Since Specialization
Citations

This map shows the geographic impact of Andy Wei Hao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andy Wei Hao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andy Wei Hao more than expected).

Fields of papers citing papers by Andy Wei Hao

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Andy Wei Hao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andy Wei Hao. The network helps show where Andy Wei Hao may publish in the future.

Co-authorship network of co-authors of Andy Wei Hao

This figure shows the co-authorship network connecting the top 25 collaborators of Andy Wei Hao. A scholar is included among the top collaborators of Andy Wei Hao based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Andy Wei Hao. Andy Wei Hao is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Hao, Andy Wei, et al.. (2023). No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads. Journal of Business-to-Business Marketing. 30(2). 215–236. 1 indexed citations
2.
Zhu, Ying, et al.. (2023). Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads. Journal of Research in Interactive Marketing. 17(6). 848–864. 8 indexed citations
3.
Huang, Zhen, et al.. (2022). How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions. Journal of Research in Interactive Marketing. 17(4). 493–509. 60 indexed citations
4.
Paul, Justin, Weng Marc Lim, Aron O’Cass, Andy Wei Hao, & Stefano Bresciani. (2021). Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR). International Journal of Consumer Studies. 45(4). 1292 indexed citations breakdown →
5.
6.
Katrichis, Jerome M., et al.. (2020). PEER TEACHING IN DIGITAL MARKETING COURSES: A CONCEPTUAL FRAMEWORK. Marketing Education Review. 31(2). 169–174. 3 indexed citations
7.
Hao, Andy Wei, et al.. (2020). Cultural differences in vertical brand extension evaluations: the influence of thinking styles. Cross Cultural & Strategic Management. 27(2). 245–263. 7 indexed citations
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9.
Jiang, Guohua, Masaaki Kotabe, Zhang Feng, et al.. (2020). The determinants and performance of early internationalizing firms: A literature review and research agenda. International Business Review. 29(4). 101662–101662. 110 indexed citations
10.
Hao, Andy Wei, Justin Paul, Sangeeta Trott, Chiquan Guo, & Heng‐Hui Wu. (2019). Two decades of research on nation branding: a review and future research agenda. International Marketing Review. 38(1). 46–69. 227 indexed citations breakdown →
11.
Hao, Andy Wei, et al.. (2019). Affective and cognitive dimensions in cultural identity: scale development and validation. Asia Pacific Journal of Marketing and Logistics. 32(6). 1362–1375. 10 indexed citations
12.
Guo, Chiquan, et al.. (2018). Strategic positioning, timing of entry, and new product performance in business-to-business markets: do market-oriented firms make better decisions?. Journal of Business-to-Business Marketing. 25(1). 51–64. 20 indexed citations
13.
LaPlaca, Peter J., et al.. (2017). Implementing Interfunctionally-Coordinated Market Orientation in Industrial SMEs: Lessons Learned in Commodity Markets. Journal of managerial issues. 29(4). 428.
14.
Hao, Andy Wei. (2015). Reexamination of Brand Alliance Evaluation Model: The Effects of the Overall Fit between Partner Brands on Consumer Brand Alliance Evaluation. Academy of Marketing Studies journal. 19(1). 11. 3 indexed citations
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16.
Hao, Andy Wei, et al.. (2013). The Impact of Congruity and Country Image on Global Brand Alliance Evaluation. Journal of International Consumer Marketing. 25(2). 107–123. 8 indexed citations
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18.
Guo, Xiaoling, et al.. (2011). Consumer perceptions of brand functions: an empirical study in China. Journal of Consumer Marketing. 28(4). 269–279. 14 indexed citations
19.
Wang, Tuo, Michael Y. Hu, & Andy Wei Hao. (2010). Name-Your-Own-Price seller’s information revelation strategy with the presence of list-price channel. Electronic Markets. 20(2). 119–129. 11 indexed citations
20.
Hao, Andy Wei. (2009). . Industrial Marketing Management. 38(7). 846–846. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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