Ranjit Voola

2.2k total citations · 2 hit papers
40 papers, 1.6k citations indexed

About

Ranjit Voola is a scholar working on Sociology and Political Science, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Ranjit Voola has authored 40 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Sociology and Political Science, 11 papers in Strategy and Management and 11 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Ranjit Voola's work include Digital Marketing and Social Media (9 papers), Innovation and Socioeconomic Development (9 papers) and Customer Service Quality and Loyalty (8 papers). Ranjit Voola is often cited by papers focused on Digital Marketing and Social Media (9 papers), Innovation and Socioeconomic Development (9 papers) and Customer Service Quality and Loyalty (8 papers). Ranjit Voola collaborates with scholars based in Australia, India and United States. Ranjit Voola's co-authors include Jamie Carlson, Mohammad M. Rahman, Aron O’Cass, Lesley Treleaven, Jessica Wyllie, Julia Connell, Alex H. Taylor, Ülkü Yüksel, Fara Azmat and Weng Marc Lim and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and International Journal of Information Management.

In The Last Decade

Ranjit Voola

37 papers receiving 1.5k citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Customer engagement behaviours in social media: capturing innovation opportunities

2018 241 citations Jamie Carlson, Mohammad M. Rahman et al. profile →
Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals

2023 101 citations Fara Azmat, Weng Marc Lim et al. Journal of Business Research profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author						Papers	Cites
Ranjit Voola	673	599	415	354	325	40	1.6k
Ana Maria Soares	529 0.8×	530 0.9×	360 0.9×	283 0.8×	199 0.6×	47	1.5k
Sreedhar Madhavaram	615 0.9×	1.1k 1.9×	782 1.9×	674 1.9×	303 0.9×	59	2.2k
Cláudio Hoffmann Sampaio	711 1.1×	648 1.1×	530 1.3×	291 0.8×	486 1.5×	95	1.6k
Linda S. Niehm	706 1.0×	751 1.3×	632 1.5×	295 0.8×	356 1.1×	50	1.8k
Mário Augusto	767 1.1×	687 1.1×	598 1.4×	414 1.2×	244 0.8×	75	1.9k
Dorothy Yen	761 1.1×	555 0.9×	560 1.3×	599 1.7×	152 0.5×	57	1.9k
Lamberto Zollo	687 1.0×	786 1.3×	383 0.9×	395 1.1×	362 1.1×	58	1.8k
Minoo Farhangmehr	455 0.7×	383 0.6×	352 0.8×	191 0.5×	110 0.3×	45	1.2k
Jesús Cambra‐Fierro	733 1.1×	939 1.6×	763 1.8×	605 1.7×	290 0.9×	89	2.0k
Leonard V. Coote	517 0.8×	688 1.1×	722 1.7×	646 1.8×	225 0.7×	39	1.8k

Countries citing papers authored by Ranjit Voola

Since Specialization

Citations

This map shows the geographic impact of Ranjit Voola's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ranjit Voola with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ranjit Voola more than expected).

Fields of papers citing papers by Ranjit Voola

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ranjit Voola. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ranjit Voola. The network helps show where Ranjit Voola may publish in the future.

Co-authorship network of co-authors of Ranjit Voola

This figure shows the co-authorship network connecting the top 25 collaborators of Ranjit Voola. A scholar is included among the top collaborators of Ranjit Voola based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ranjit Voola. Ranjit Voola is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Voola, Ranjit, et al.. (2025). Observing the “Observed Vulnerability”: A Critical Discourse Analysis. Journal of Macromarketing. 45(4). 574–590.

Lim, Weng Marc, et al.. (2024). Can marketing reduce inequality? Evidence from marketing science. Journal of Business Research. 188. 115053–115053. 4 indexed citations

Azmat, Fara, Weng Marc Lim, Abdul Moyeen, Ranjit Voola, & Girish Kumar Gupta. (2023). Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals. Journal of Business Research. 167. 114170–114170. 101 indexed citations breakdown →

Voola, Ranjit, et al.. (2022). Disrupting Privilege as Power and Control: Re-Imagining Business and the Appreciation of Indigenous Stewardship in Management Education Curricula. Organizational Behavior Teaching Review. 47(1). 135–153. 5 indexed citations

Voola, Ranjit, et al.. (2021). Advancing Food Well-Being in Poverty Through Intersectionality. Australasian Marketing Journal (AMJ). 30(4). 278–287. 5 indexed citations

Carlson, Jamie, Syed Mahmudur Rahman, Mohammad M. Rahman, Jessica Wyllie, & Ranjit Voola. (2020). Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment. International Journal of Information Management. 56. 102252–102252. 58 indexed citations

Wyllie, Jessica, Jamie Carlson, Ranjit Voola, & Tania Sourdin. (2019). Consumer Vulnerability: Advancing a Multidisciplinary Perspective of Vulnerability. 9(1). 1–5. 2 indexed citations

Prabhu, Jaideep, et al.. (2019). The Role of Hybrid Organizations in Scaling Social Innovations in Bottom‐of‐the‐Pyramid Markets: Insights from Microfinance in India. Journal of Product Innovation Management. 36(6). 744–763. 33 indexed citations

Goodwin, Susan, et al.. (2018). What is program success in ultra-poverty? An exploration of Randomised Control Trials (RCT) and social inclusion evaluations. 24(1). 119. 1 indexed citations

10.

Carlson, Jamie, Jessica Wyllie, Mohammad M. Rahman, & Ranjit Voola. (2018). Enhancing brand relationship performance through customer participation and value creation in social media brand communities. Journal of Retailing and Consumer Services. 50. 333–341. 150 indexed citations

11.

Connell, Julia & Ranjit Voola. (2013). Knowledge integration and competitiveness: a longitudinal study of an industry cluster. Journal of Knowledge Management. 17(2). 208–225. 44 indexed citations

12.

Voola, Ranjit, et al.. (2012). The Effects of Market Orientation, Technological Opportunism, and E-Business Adoption on Performance: A Moderated Mediation Analysis. Australasian Marketing Journal (AMJ). 20(2). 136–146. 72 indexed citations

13.

Henry, Paul, Ellen Garbarino, & Ranjit Voola. (2012). Metacognitions about Consumer Protection and Individual Responsibility in the Credit Card Domain. Journal of Public Policy & Marketing. 32(1). 32–44. 17 indexed citations

14.

O’Cass, Aron & Ranjit Voola. (2010). Explications of political market orientation and political brand orientation using the resource-based view of the political party. Journal of Marketing Management. 27(5-6). 627–645. 50 indexed citations

15.

Sutton‐Brady, Catherine, Ranjit Voola, & Ülkü Yüksel. (2010). Fukuyama's End Of History Thesis: Are Western Marketing Theories The End Point Of Marketing Theory Evolution?. Journal of Business & Economics Research (JBER). 8(7). 4 indexed citations

16.

Voola, Ranjit & Aron O’Cass. (2010). Implementing competitive strategies: the role of responsive and proactive market orientations. European Journal of Marketing. 44(1/2). 245–266. 127 indexed citations

17.

Voola, Ranjit & Siva Muthaly. (2005). Strategic flexibility and organisational performance: The mediating effects of total market orientation. RMIT Research Repository (RMIT University Library). 1 indexed citations

18.

Voola, Ranjit, et al.. (2005). Sensemaking, wisdom and decision making in marketing strategy. NOVA (University of Newcastle, Australia). 1 indexed citations

19.

Carlson, Jamie, Suku Sukunesan, & Ranjit Voola. (2003). Application of the Webqual Instrument to Three Australian B2C Websites: An Exploratory Investigation. UTS ePRESS (University of Technology Sydney).

20.

Polonsky, Michael Jay, et al.. (2002). An Examination of Helping Behavior—Some Evidence from Australia. Journal of Nonprofit & Public Sector Marketing. 10(2). 67–82. 28 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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