Yubo Chen

4.6k total citations · 2 hit papers
31 papers, 3.3k citations indexed

About

Yubo Chen is a scholar working on Sociology and Political Science, Marketing and Management Science and Operations Research. According to data from OpenAlex, Yubo Chen has authored 31 papers receiving a total of 3.3k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Sociology and Political Science, 17 papers in Marketing and 6 papers in Management Science and Operations Research. Recurrent topics in Yubo Chen's work include Digital Marketing and Social Media (16 papers), Consumer Market Behavior and Pricing (10 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Yubo Chen is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Market Behavior and Pricing (10 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Yubo Chen collaborates with scholars based in United States, China and Hong Kong. Yubo Chen's co-authors include Jinhong Xie, Qi Wang, Liu Yong, Qi Wang, Scott Fay, Shankar Ganesan, Kay Peters, Koen Pauwels, Andreas Kaplan and Jurui Zhang and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Yubo Chen

29 papers receiving 3.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning

2011 522 citations Yubo Chen, Qi Wang et al. Journal of Marketing Research profile →
Social Media Metrics — A Framework and Guidelines for Managing Social Media

2013 399 citations Kay Peters, Yubo Chen et al. Journal of Interactive Marketing profile →

Peers

Yubo Chen

SPS

MARKE

ISM

SM

OBHRM

Yili Hong United States

Michael Trusov United States

Khim Yong Goh Singapore

Sulin Ba United States

David Godes United States

Sonja Gensler Germany

David A. Schweidel United States

Shampy Kamboj India

Geng Cui Hong Kong

Emma Slade United Kingdom

Yili Hong United States

Yubo Chen

2.2k ×1.0

SPS

1.6k ×1.0

MARKE

781 ×1.0

ISM

379 ×0.8

SM

391 ×0.9

OBHRM

Citations per year, relative to Yubo Chen Yubo Chen (= 1×) peers Yili Hong

Countries citing papers authored by Yubo Chen

Since Specialization

Citations

This map shows the geographic impact of Yubo Chen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yubo Chen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yubo Chen more than expected).

Fields of papers citing papers by Yubo Chen

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yubo Chen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yubo Chen. The network helps show where Yubo Chen may publish in the future.

Co-authorship network of co-authors of Yubo Chen

This figure shows the co-authorship network connecting the top 25 collaborators of Yubo Chen. A scholar is included among the top collaborators of Yubo Chen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yubo Chen. Yubo Chen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Chen, Yubo, et al.. (2024). The Value of Sharing Market Data through Data Analytics on Digital Platforms: Empower Small Businesses on Alibaba's Taobao Marketplace. SSRN Electronic Journal.

2.

Wu, Banggang, Yubo Chen, & P. A. Naik. (2024). How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy. Journal of Marketing. 88(5). 131–152. 3 indexed citations

3.

Wang, Mengyue, et al.. (2023). A contrast-composition-distraction framework to understand product photo background's impact on consumer interest in E-commerce. Decision Support Systems. 178. 114124–114124. 4 indexed citations

4.

Zhu, Ting, et al.. (2023). Where you live matters: The impact of offline retail density on mobile shopping app usage. Journal of Retailing. 100(1). 41–55. 6 indexed citations

5.

Tan, Yong, et al.. (2022). How Is Mobile User Behavior Different? A Hidden Markov Model of Cross-Mobile Application Usage Dynamics. Information Systems Research. 33(3). 1002–1022. 10 indexed citations

6.

Wang, Mengyue, et al.. (2022). Background, Composition, and Focus: Machine-based Assessment to Understand Product Photo’s Impact on User Interest. SSRN Electronic Journal. 1 indexed citations

7.

Chen, Yubo, et al.. (2019). Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges. Journal of Marketing. 83(5). 28–31. 93 indexed citations

8.

Tan, Yong, et al.. (2018). How Is Mobile User Behavior Different? — A Hidden Markov Model of Mobile Application Usage Dynamics. SSRN Electronic Journal. 2 indexed citations

9.

Liu, Yong, Robert F. Lusch, Yubo Chen, & Jurui Zhang. (2018). The Emergence of Innovation as a Social Process: Theoretical Exploration and Implications for Entrepreneurship and Innovation. WORLD SCIENTIFIC eBooks. 163–194. 2 indexed citations

10.

Li, Xin, Mengyue Wang, & Yubo Chen. (2014). The Impact of Product Photo on Online Consumer Purchase Intention: an Image-Processing Enabled Empirical Study.. Journal of the Association for Information Systems. 325. 18 indexed citations

11.

Peters, Kay, et al.. (2013). Social Media Metrics — A Framework and Guidelines for Managing Social Media. Journal of Interactive Marketing. 27(4). 281–298. 399 indexed citations breakdown →

12.

Zhang, Zhu, Xin Li, & Yubo Chen. (2012). Deciphering word-of-mouth in social media. ACM Transactions on Management Information Systems. 3(1). 1–23. 63 indexed citations

13.

Chen, Yubo, Liu Yong, & Jurui Zhang. (2012). When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews. 3 indexed citations

14.

Chen, Yubo, Qi Wang, & Jinhong Xie. (2011). Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning. Journal of Marketing Research. 48(2). 238–254. 522 indexed citations breakdown →

15.

Chen, Yubo, Scott Fay, & Qi Wang. (2011). The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. SSRN Electronic Journal. 60 indexed citations

16.

Yong, Liu, Yubo Chen, Robert F. Lusch, et al.. (2010). User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth. SSRN Electronic Journal. 21 indexed citations

17.

Wang, Qi, Yubo Chen, & Jinhong Xie. (2010). Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects. Journal of Marketing. 74(4). 1–14. 20 indexed citations

18.

Chen, Yubo, Shankar Ganesan, & Yong Liu. (2009). Does a Firm's Product Recall Strategy Affects Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises. SSRN Electronic Journal. 7 indexed citations

19.

Chen, Yubo, Shankar Ganesan, & Liu Yong. (2009). Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises. Journal of Marketing. 73(6). 214–226. 371 indexed citations

20.

Godes, David, Dina Mayzlin, Yubo Chen, et al.. (2005). The Firm's Management of Social Interactions. Marketing Letters. 16(3-4). 415–428. 432 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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