Vishag Badrinarayanan
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 14
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- Customer Service Quality and Loyalty 14
- Job Satisfaction and Organizational Behavior 7
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- Technology Adoption and User Behaviour 6
- Strategy and Management top 5%
- Innovation and Knowledge Management 8
- Business Strategy and Innovation 5
- Communication top 5%
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- Digital Marketing and Social Media 14
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- Workplace Spirituality and Leadership 4
- Co-authors
- Sreedhar MadhavaramEnrique BecerraJeremy J. SierraDennis B. ArnettRobert E. McDonaldIndu RamachandranDebra A. LaverieHarry A. Taute
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- SHILAP Revista de lepidopterología (1 paper)Journal of Business Research (7 papers)Journal of Business Ethics (3 papers)
- Partner nations
- United StatesFranceIndia
In The Last Decade
Vishag Badrinarayanan
47 papers receiving 1.7k citations
Peers
Comparison fields: 5 of 79
- Marketing 921
- Organizational Behavior and Human Resource Management 658
- Information Systems and Management 271
- Strategy and Management 362
- Communication 156
Countries citing papers authored by Vishag Badrinarayanan
This map shows the geographic impact of Vishag Badrinarayanan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vishag Badrinarayanan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vishag Badrinarayanan more than expected).
Fields of papers citing papers by Vishag Badrinarayanan
This network shows the impact of papers produced by Vishag Badrinarayanan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vishag Badrinarayanan. The network helps show where Vishag Badrinarayanan may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Vishag Badrinarayanan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2024 | 10 | |
| 3 | 2024 | 4 | |
| 4 | 2023 | 23 | |
| 5 | 2023 | 4 | |
| 6 | 2023 | 3 | |
| 7 | 2023 | 7 | |
| 8 | 2022 | 19 | |
| 9 | 2022 | 17 | |
| 10 | 2021 | 0 | |
| 11 | 2020 | 26 | |
| 12 | 2020 | 1 | |
| 13 | 2019 | 30 | |
| 14 | Explaining behavior in brand communities | 2016 | 14 |
| 15 | 2014 | 24 | |
| 16 | 2014 | 47 | |
| 17 | 2013 | 269 | |
| 18 | Technology Adoption in Smes: A Strategic Posture Matrix and a Research Agenda | 2010 | 2 |
| 19 | 2008 | 7 | |
| 20 | 2005 | 84 |
About Vishag Badrinarayanan
Vishag Badrinarayanan is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 50 papers that have together received 1.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (14 papers), Customer Service Quality and Loyalty (14 papers), Innovation and Knowledge Management (8 papers), Job Satisfaction and Organizational Behavior (7 papers), Technology Adoption and User Behaviour (6 papers), Business Strategy and Innovation (5 papers) and Workplace Spirituality and Leadership (4 papers). The work is most often cited by research in Marketing (921 citations), Organizational Behavior and Human Resource Management (658 citations) and Information Systems and Management (271 citations). Vishag Badrinarayanan has collaborated with scholars based in United States, France and India. Frequent co-authors include Sreedhar Madhavaram, Enrique Becerra, Jeremy J. Sierra, Dennis B. Arnett, Robert E. McDonald, Indu Ramachandran, Debra A. Laverie, Harry A. Taute, Chung-Hyun Kim and Elad Granot. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of Business Ethics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.