Vishag Badrinarayanan

2.5k citations
50 papers · 1.8k indexed · h-index 24
Topics
Consumer Behavior in Brand Consumption and Identification (14 papers)Digital Marketing and Social Media (14 papers)Customer Service Quality and Loyalty (14 papers)
Journals
SHILAP Revista de lepidopterologíaJournal of Business ResearchJournal of Business Ethics
Partner nations
United StatesFranceIndia

In The Last Decade

Vishag Badrinarayanan

47 papers receiving 1.7k citations

Peers

Vishag Badrinarayanan
Comparison fields: 5 of 79
  • Marketing 921
  • Sociology and Political Science 834
  • Organizational Behavior and Human Resource Management 658
  • Strategy and Management 362
  • Information Systems and Management 271
Replace Manfred Bruhn with:
Manfred Bruhn Switzerland
Deva Rangarajan France
Mário Augusto Portugal
Kineta Hung Hong Kong
Sergios Dimitriadis Greece
Ellen Bolman Pullins United States
Noel Yee‐Man Siu Hong Kong
George S. Low United States
Nicola Spiller Italy
Betsy Bugg Holloway United States
Vishag Badrinarayanan relative to Manfred Bruhn Switzerland Manfred Bruhn's profile →
Citations per field
00.5×1.5×1.8×
Manfred Bruhn · 1×
Citations per year

Countries citing papers authored by Vishag Badrinarayanan

Since Specialization
Citations

This map shows the geographic impact of Vishag Badrinarayanan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vishag Badrinarayanan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vishag Badrinarayanan more than expected).

Fields of papers citing papers by Vishag Badrinarayanan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Vishag Badrinarayanan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vishag Badrinarayanan. The network helps show where Vishag Badrinarayanan may publish in the future.

Co-authorship network of co-authors of Vishag Badrinarayanan

This figure shows the co-authorship network connecting the top 25 collaborators of Vishag Badrinarayanan. A scholar is included among the top collaborators of Vishag Badrinarayanan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Vishag Badrinarayanan. Vishag Badrinarayanan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 10
3 4
4 23
5 4
6 3
7 7
8 19
9 17
10 0
11 26
12 1
13 30
14
Explaining behavior in brand communities
14
15 24
16 47
17 269
18
Technology Adoption in Smes: A Strategic Posture Matrix and a Research Agenda
2
19 7
20 84

About Vishag Badrinarayanan

Vishag Badrinarayanan is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 50 papers that have together received 1.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (14 papers). The work is most often cited by research in Marketing (921 citations), Organizational Behavior and Human Resource Management (658 citations) and Information Systems and Management (271 citations). Vishag Badrinarayanan has collaborated with scholars based in United States, France and India. Frequent co-authors include Sreedhar Madhavaram, Enrique Becerra, Jeremy J. Sierra, Dennis B. Arnett, Robert E. McDonald, Indu Ramachandran, Debra A. Laverie, Harry A. Taute, Chung-Hyun Kim and Elad Granot. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of Business Ethics.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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