Robert E. McDonald

2.2k total citations
39 papers, 1.5k citations indexed

About

Robert E. McDonald is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Robert E. McDonald has authored 39 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Sociology and Political Science, 10 papers in Marketing and 8 papers in Strategy and Management. Recurrent topics in Robert E. McDonald's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (8 papers) and Nonprofit Sector and Volunteering (5 papers). Robert E. McDonald is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (8 papers) and Nonprofit Sector and Volunteering (5 papers). Robert E. McDonald collaborates with scholars based in United States, Australia and Latvia. Robert E. McDonald's co-authors include Abhishek Dwivedi, Sreedhar Madhavaram, Jay Weerawardena, Gillian Sullivan Mort, Lester W. Johnson, Vishag Badrinarayanan, Debra A. Laverie, S. Narasimhan, Jared M. Hansen and Kerry T. Manis and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Robert E. McDonald

36 papers receiving 1.4k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Robert E. McDonald United States 18 734 629 356 341 228 39 1.5k
Muzaffer Bodur Türkiye 16 350 0.5× 272 0.4× 410 1.2× 446 1.3× 151 0.7× 26 1.2k
David P. Chandler United States 20 705 1.0× 345 0.5× 756 2.1× 380 1.1× 94 0.4× 66 1.8k
Ram Herstein Israel 24 609 0.8× 630 1.0× 248 0.7× 368 1.1× 52 0.2× 69 1.4k
Howard Davey New Zealand 23 220 0.3× 501 0.8× 958 2.7× 267 0.8× 76 0.3× 83 1.9k
Shelley Brickson United States 10 382 0.5× 187 0.3× 549 1.5× 886 2.6× 180 0.8× 16 1.5k
Raza Mir United States 17 335 0.5× 78 0.1× 325 0.9× 484 1.4× 126 0.6× 43 1.1k
Sean Dwyer United States 10 347 0.5× 197 0.3× 402 1.1× 666 2.0× 412 1.8× 14 1.7k
Federico Aime United States 16 349 0.5× 293 0.5× 869 2.4× 540 1.6× 180 0.8× 27 1.9k
Timothy J. Dowd United States 15 828 1.1× 84 0.1× 347 1.0× 327 1.0× 142 0.6× 43 1.8k
David S. Waller Australia 23 1.0k 1.4× 946 1.5× 255 0.7× 253 0.7× 86 0.4× 110 2.0k

Countries citing papers authored by Robert E. McDonald

Since Specialization
Citations

This map shows the geographic impact of Robert E. McDonald's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert E. McDonald with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert E. McDonald more than expected).

Fields of papers citing papers by Robert E. McDonald

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert E. McDonald. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert E. McDonald. The network helps show where Robert E. McDonald may publish in the future.

Co-authorship network of co-authors of Robert E. McDonald

This figure shows the co-authorship network connecting the top 25 collaborators of Robert E. McDonald. A scholar is included among the top collaborators of Robert E. McDonald based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert E. McDonald. Robert E. McDonald is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
McDonald, Robert E., et al.. (2025). Super-heroes at your service: navigating moral dilemmas and small business owner identity in online communities. Journal of Service Theory and Practice. 35(4). 543–568.
2.
McDonald, Robert E., Debra A. Laverie, & Kerry T. Manis. (2020). The Interplay between Advertising and Society: An Historical Analysis. Journal of Macromarketing. 41(4). 585–609. 29 indexed citations
3.
Dwivedi, Abhishek & Robert E. McDonald. (2020). Examining the efficacy of brand social media communication: a consumer perspective. The Journal of Marketing Theory and Practice. 28(4). 373–386. 22 indexed citations
4.
McDonald, Robert E., et al.. (2018). The theoretical foundations of nonprofit competition: a resource-advantage theory approach. Journal of Nonprofit & Public Sector Marketing. 30(3). 229–250. 22 indexed citations
5.
6.
Dwivedi, Abhishek, Robert E. McDonald, & Lester W. Johnson. (2014). The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation. Journal of Brand Management. 21(7-8). 559–578. 38 indexed citations
7.
McDonald, Robert E., Pedro Peralta, Patricia Dickerson, et al.. (2013). Microstructural Effects on Thermal Conductivity of Uranium Oxide: A 3D Multi-Physics Simulation. 1 indexed citations
8.
Dickerson, Patricia, Darrin Byler, Kenneth J. McClellan, et al.. (2012). 3D Microstructural Characterization of Uranium Oxide as a Surrogate Nuclear Fuel: Effect of Oxygen Stoichiometry on Grain Boundary Distributions. Microscopy and Microanalysis. 18(S2). 1424–1425. 2 indexed citations
9.
Madhavaram, Sreedhar & Robert E. McDonald. (2010). Knowledge-based sales management strategy and the grafting metaphor: Implications for theory and practice. Industrial Marketing Management. 39(7). 1078–1087. 16 indexed citations
10.
McDonald, Robert E., Tillmann Wagner, & Michael S. Minor. (2008). Cheers! A Means‐End Chain Analysis of College Students’ Bar‐Choice Motivations. Annals of Leisure Research. 11(3-4). 386–403. 8 indexed citations
11.
McDonald, Robert E. & Sreedhar Madhavaram. (2007). Marketing of Professional Project Services: An Exploratory Study of the Role of Operant Resources in the Context of Architectural Firms. Journal of Marketing Management. 17(1). 95–111. 3 indexed citations
12.
13.
McDonald, Robert E.. (2007). An Investigation of Innovation in Nonprofit Organizations: The Role of Organizational Mission. Nonprofit and Voluntary Sector Quarterly. 36(2). 256–281. 233 indexed citations
14.
Laverie, Debra A. & Robert E. McDonald. (2007). Volunteer Dedication: Understanding the Role of Identity Importance on Participation Frequency. Journal of Macromarketing. 27(3). 274–288. 51 indexed citations
15.
McDonald, Robert E.. (2006). Videotaped Role Play Exercises in Large Sales Management Classes. SHILAP Revista de lepidopterología. 8(1). 2 indexed citations
16.
Madhavaram, Sreedhar, Vishag Badrinarayanan, & Robert E. McDonald. (2005). INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions. Journal of Advertising. 34(4). 69–80. 216 indexed citations
17.
McDonald, Robert E.. (2002). Knowledge entrepreneurship: Linking organizational learning and innovation. OpenCommons - UConn (University of Connecticut). 23 indexed citations
18.
McDonald, Robert E., et al.. (1987). Subsurface Tertiary Strata, Origin, Depositional Model and Hydrocarbon Exploration Potential of the Sevier Desert Basin, West Central Utah. 533–556. 8 indexed citations
19.
McDonald, Robert E.. (1976). Tertiary Tectonics and Sedimentary Rocks Along the Transition: Basin and Range Province to Plateau and Thrust Belt Province, Utah. 43 indexed citations
20.
McDonald, Robert E.. (1975). Structure, Correlation and Depositional Environments of the Tertiary, Sand Wash and Washakie Basins, Colorado and Wyoming. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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