Enrique Becerra
- Marketing top 1%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 2%
- Information Systems and Management top 2%
- Strategy and Management top 10%
- Co-authors
- Vishag BadrinarayananPradeep K. KorgaonkarSreedhar MadhavaramElyria KempRavi JillapalliChung-Hyun KimPilar ArroyoLorena Carrete
- Topics
- Consumer Behavior in Brand Consumption and Identification (10 papers)Digital Marketing and Social Media (10 papers)Technology Adoption and User Behaviour (8 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Journal of Business ResearchJournal of the Academy of Marketing ScienceEuropean Journal of Marketing
- Partner nations
- United StatesLatviaSouth Korea
In The Last Decade
Enrique Becerra
25 papers receiving 866 citations
Peers
Comparison fields: 5 of 92
- Marketing 631
- Sociology and Political Science 523
- Organizational Behavior and Human Resource Management 362
- Information Systems and Management 191
- Strategy and Management 92
Countries citing papers authored by Enrique Becerra
This map shows the geographic impact of Enrique Becerra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Enrique Becerra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Enrique Becerra more than expected).
Fields of papers citing papers by Enrique Becerra
This network shows the impact of papers produced by Enrique Becerra. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Enrique Becerra. The network helps show where Enrique Becerra may publish in the future.
Co-authorship network of co-authors of Enrique Becerra
This figure shows the co-authorship network connecting the top 25 collaborators of Enrique Becerra. A scholar is included among the top collaborators of Enrique Becerra based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Enrique Becerra. Enrique Becerra is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | 65 | |
| 3 | 9 | |
| 4 | 48 | |
| 5 | 2 | |
| 6 | 6 | |
| 7 | The Effect of Cosmopolitanism on Multi-Ethnic U.S. Markets under Varying Conditions of Diversity in Advertising | 1 |
| 8 | 47 | |
| 9 | 7 | |
| 10 | 108 | |
| 11 | 269 | |
| 12 | 12 | |
| 13 | 120 | |
| 14 | 2 | |
| 15 | Puente sobre aguas turbulentas | 0 |
| 16 | Hispanics' Information Search and Patronage Intentions Online | 13 |
| 17 | 1 | |
| 18 | 20 | |
| 19 | 23 | |
| 20 | 44 |
About Enrique Becerra
Enrique Becerra is a scholar working on Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 26 papers that have together received 954 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (8 papers). The work is most often cited by research in Marketing (631 citations), Organizational Behavior and Human Resource Management (362 citations) and Information Systems and Management (191 citations). Enrique Becerra has collaborated with scholars based in United States, Latvia and South Korea. Frequent co-authors include Vishag Badrinarayanan, Pradeep K. Korgaonkar, Sreedhar Madhavaram, Elyria Kemp, Ravi Jillapalli, Chung-Hyun Kim, Pilar Arroyo, Lorena Carrete, Mary Ann Stutts and William Boto. Their work appears in journals such as Journal of Business Research, Journal of the Academy of Marketing Science and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.