George S. Low

2.7k total citations · 1 hit paper
19 papers, 1.9k citations indexed

About

George S. Low is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Strategy and Management. According to data from OpenAlex, George S. Low has authored 19 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Organizational Behavior and Human Resource Management, 7 papers in Marketing and 3 papers in Strategy and Management. Recurrent topics in George S. Low's work include Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Job Satisfaction and Organizational Behavior (5 papers). George S. Low is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Job Satisfaction and Organizational Behavior (5 papers). George S. Low collaborates with scholars based in United States, United Kingdom and Australia. George S. Low's co-authors include Charles W. Lamb, Ronald A. Fullerton, David W. Cravens, Ken Grant, William C. Moncrief, J. J. Mohr, Nigel F. Piercy, Jakki J. Mohr, Felicia G. Lassk and Greg W. Marshall and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

George S. Low

18 papers receiving 1.7k citations

Hit Papers

The measurement and dimensionality of brand associations 2000 2026 2008 2017 2000 200 400 600
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. The measurement and dimensionality of brand associations
    2000 705 citations George S. Low, Charles W. Lamb Journal of Product & Brand Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
George S. Low United States 14 1.1k 829 651 480 154 19 1.9k
Oliver H. M. Yau Hong Kong 21 1.0k 1.0× 1.1k 1.4× 667 1.0× 872 1.8× 201 1.3× 58 2.4k
Vicki R. Lane United States 10 856 0.8× 891 1.1× 589 0.9× 759 1.6× 161 1.0× 15 2.1k
Leonard V. Coote Australia 16 688 0.6× 722 0.9× 517 0.8× 646 1.3× 98 0.6× 39 1.8k
Sherriff T.K. Luk Hong Kong 19 688 0.6× 797 1.0× 565 0.9× 419 0.9× 94 0.6× 36 1.5k
Gillian Hogg United Kingdom 22 772 0.7× 786 0.9× 493 0.8× 278 0.6× 121 0.8× 48 1.6k
Chiranjeev Kohli United States 22 975 0.9× 428 0.5× 648 1.0× 327 0.7× 131 0.9× 34 1.7k
Noel Yee‐Man Siu Hong Kong 23 1.1k 1.0× 1.0k 1.2× 784 1.2× 384 0.8× 146 0.9× 40 2.0k
Ian Lings Australia 27 792 0.7× 1.3k 1.6× 727 1.1× 776 1.6× 152 1.0× 60 2.4k
Bruce D. Keillor United States 20 801 0.7× 759 0.9× 558 0.9× 322 0.7× 237 1.5× 44 1.6k
Sudhir H. Kalé Australia 20 860 0.8× 1.2k 1.4× 734 1.1× 858 1.8× 212 1.4× 57 2.4k

Countries citing papers authored by George S. Low

Since Specialization
Citations

This map shows the geographic impact of George S. Low's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by George S. Low with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites George S. Low more than expected).

Fields of papers citing papers by George S. Low

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by George S. Low. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by George S. Low. The network helps show where George S. Low may publish in the future.

Co-authorship network of co-authors of George S. Low

This figure shows the co-authorship network connecting the top 25 collaborators of George S. Low. A scholar is included among the top collaborators of George S. Low based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with George S. Low. George S. Low is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

19 of 19 papers shown
1.
Piercy, Nigel F., George S. Low, & David W. Cravens. (2010). Country differences concerning sales organization and salesperson antecedents of sales unit effectiveness. Journal of World Business. 46(1). 104–115. 13 indexed citations
2.
Cravens, David W., Nigel F. Piercy, & George S. Low. (2006). Globalization of the Sales Organization:. Organizational Dynamics. 35(3). 291–303. 17 indexed citations
3.
Piercy, Nigel F., George S. Low, & David W. Cravens. (2004). Examining the effectiveness of sales management control practices in developing countries. Journal of World Business. 39(3). 255–267. 47 indexed citations
4.
Piercy, Nigel F., George S. Low, & David W. Cravens. (2004). Consequences of Sales Management's Behavior- and Compensation-Based Control Strategies in Developing Countries. Journal of International Marketing. 12(3). 30–57. 33 indexed citations
5.
Cravens, David W., Nigel F. Piercy, & George S. Low. (2002). The innovation challenges of proactive cannibalisation and discontinuous technology. European Business Review. 14(4). 257–267. 20 indexed citations
6.
Cravens, David W., Felicia G. Lassk, George S. Low, Greg W. Marshall, & William C. Moncrief. (2002). Formal and informal management control combinations in sales organizations. Journal of Business Research. 57(3). 241–248. 105 indexed citations
7.
Grant, Ken, et al.. (2001). The Role of Satisfaction with Territory Design on the Motivation, Attitudes, and Work Outcomes of Salespeople. Journal of the Academy of Marketing Science. 29(2). 165–178. 104 indexed citations
8.
Low, George S. & J. J. Mohr. (2001). Factors Affecting the Use of Information in the Evaluation of Marketing Communications Productivity. Journal of the Academy of Marketing Science. 29(1). 70–88. 122 indexed citations
9.
Low, George S., David W. Cravens, Ken Grant, & William C. Moncrief. (2001). Antecedents and consequences of salesperson burnout. European Journal of Marketing. 35(5/6). 587–611. 246 indexed citations
10.
Low, George S. & Charles W. Lamb. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management. 9(6). 350–370. 705 indexed citations breakdown →
11.
Low, George S.. (2000). Correlates of Integrated Marketing Communications. Journal of Advertising Research. 40(3). 1–11. 133 indexed citations
12.
Low, George S. & Jakki J. Mohr. (2000). Advertising vs sales promotion: a brand management perspective. Journal of Product & Brand Management. 9(6). 389–414. 58 indexed citations
13.
Andrews, J. Craig & George S. Low. (1998). New but not improved : factors that affect the development of meaningful line extensions. Marketing Science Institute eBooks. 4 indexed citations
14.
Low, George S. & Jakki J. Mohr. (1998). Brand managers' perceptions of the marketing communications budget allocation process. Marketing Science Institute eBooks. 3 indexed citations
15.
Low, George S. & Ronald A. Fullerton. (1994). Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation. Journal of Marketing Research. 31(2). 173–190. 213 indexed citations
16.
Low, George S. & Ronald A. Fullerton. (1994). Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation. Journal of Marketing Research. 31(2). 173–173. 95 indexed citations
17.
Low, George S. & Donald R. Lichtenstein. (1993). Technical research note: The effect of double deals on consumer attitudes. Journal of Retailing. 69(4). 453–466. 12 indexed citations
18.
Low, George S. & Jakki J. Mohr. (1992). The advertising-sales promotion trade-off : theory and practice. Marketing Science Institute eBooks. 14 indexed citations
19.
Low, George S.. (1992). Conference on sales promotions from the consumer, manufacturer, and retailer perspectives. Marketing Science Institute eBooks. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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