Manfred Bruhn

11.8k total citations · 2 hit papers
157 papers, 2.3k citations indexed

About

Manfred Bruhn is a scholar working on Strategy and Management, Management of Technology and Innovation and Marketing. According to data from OpenAlex, Manfred Bruhn has authored 157 papers receiving a total of 2.3k indexed citations (citations by other indexed papers that have themselves been cited), including 91 papers in Strategy and Management, 52 papers in Management of Technology and Innovation and 37 papers in Marketing. Recurrent topics in Manfred Bruhn's work include Corporate Governance and Management (85 papers), Digital Innovation in Industries (52 papers) and Customer Service Quality and Loyalty (26 papers). Manfred Bruhn is often cited by papers focused on Corporate Governance and Management (85 papers), Digital Innovation in Industries (52 papers) and Customer Service Quality and Loyalty (26 papers). Manfred Bruhn collaborates with scholars based in Switzerland, Germany and United States. Manfred Bruhn's co-authors include Verena Schoenmueller, Daniela B. Schäfer, Stefanie Schnebelen, Karsten Hadwich, David McKenzie, Dominik Georgi, Daniel Heinrich, Heribert Meffert, Christian Homburg and Sven Tuzovic and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing.

In The Last Decade

Manfred Bruhn

138 papers receiving 2.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Are social media replacing traditional media in terms of brand equity creation?

2012 526 citations Manfred Bruhn, Verena Schoenmueller et al. profile →
Authenticity in branding – exploring antecedents and consequences of brand authenticity

2017 326 citations Verena Schoenmueller, Manfred Bruhn et al. profile →

Peers

Manfred Bruhn

MARKE

SPS

OBHRM

SM

ISM

Sally McKechnie United Kingdom

Anna Morgan‐Thomas United Kingdom

Roger Marshall New Zealand

Byron Sharp Australia

Joaquín Aldás Manzano Spain

Harold F. Koenig United States

Stephen J. Newell United States

François A. Carrillat Canada

Patrick Barwise United Kingdom

Katharina Petra Zeugner‐Roth France

Sally McKechnie United Kingdom

Manfred Bruhn

1.6k ×1.2

MARKE

1.1k ×0.9

SPS

829 ×1.0

OBHRM

266 ×0.7

SM

518 ×1.4

ISM

Citations per year, relative to Manfred Bruhn Manfred Bruhn (= 1×) peers Sally McKechnie

Countries citing papers authored by Manfred Bruhn

Since Specialization

Citations

This map shows the geographic impact of Manfred Bruhn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Manfred Bruhn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Manfred Bruhn more than expected).

Fields of papers citing papers by Manfred Bruhn

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Manfred Bruhn. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Manfred Bruhn. The network helps show where Manfred Bruhn may publish in the future.

Co-authorship network of co-authors of Manfred Bruhn

This figure shows the co-authorship network connecting the top 25 collaborators of Manfred Bruhn. A scholar is included among the top collaborators of Manfred Bruhn based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Manfred Bruhn. Manfred Bruhn is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Schoenmueller, Verena, et al.. (2014). Sharing Is Caring – Is This True Or What Else Explains the Tremendous Growth of the Sharing Economy?. 1 indexed citations

2.

Gmür, Markus, et al.. (2013). Best Paper Award. Die Unternehmung. 67(1). 2–6. 1 indexed citations

3.

Schäfer, Daniela B. & Manfred Bruhn. (2012). Best Paper Award. Die Unternehmung. 66(1). 3–4. 1 indexed citations

4.

Bruhn, Manfred. (2012). Marketing für Nonprofit-Organisationen : Grundlagen, Konzepte, Instrumente. Kohlhammer eBooks. 2 indexed citations

5.

Bruhn, Manfred. (2012). Kundenorientierung : Bausteine für ein exzellentes Customer Relationship Management (CRM). Deutscher Taschenbuch Verlag eBooks. 5 indexed citations

6.

Bruhn, Manfred, et al.. (2012). Brand Authenticity: Towards a Deeper Understanding of Its Conceptualization and Measurement. SSRN Electronic Journal. 158 indexed citations

7.

Bruhn, Manfred. (2010). Sponsoring : systematische Planung und integrativer Einsatz. Gabler eBooks. 11 indexed citations

8.

Bruhn, Manfred & Bernd Stauß. (2010). Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement. Gabler eBooks.

9.

Hadwich, Karsten, et al.. (2010). Perceived quality of e‐health services: A conceptual scale development of e‐health service quality based on the C‐OAR‐SE approach. QUT ePrints (Queensland University of Technology). 7 indexed citations

10.

Bruhn, Manfred. (2009). Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung. Schäffer-Poeschel eBooks. 12 indexed citations

11.

Bruhn, Manfred & Karsten Hadwich. (2006). Produkt- und Servicemanagement : Konzepte - Methoden - Prozesse. 2 indexed citations

12.

Meffert, Heribert & Manfred Bruhn. (2006). Umweltbewusstsein der Bevölkerung in der Bundesrepublik Deutschland - empirische Ergebnisse einer Langzeitstudie. Die Unternehmung. 60. 5 indexed citations

13.

Bruhn, Manfred. (2005). Marketing für Nonprofit-Organisationen. Kohlhammer eBooks. 4 indexed citations

14.

Bruhn, Manfred & Werner Wunderlich. (2004). Medium Gerücht : Studien zu Theorie und Praxis einer kollektiven Kommunikationsform. 2 indexed citations

15.

Bruhn, Manfred & Bernd Stauß. (2003). Dienstleistungsnetzwerke : dienstleistungsmanagement jahrbuch 2003. Gabler eBooks. 4 indexed citations

16.

Bruhn, Manfred & Christian Homburg. (1999). Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen. Gabler eBooks. 13 indexed citations

17.

Meffert, Heribert & Manfred Bruhn. (1997). Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden : mit Fallbeispielen. Gabler eBooks. 4 indexed citations

18.

Bruhn, Manfred & Bernd Stauß. (1995). Dienstleistungsqualität : Konzepte, Methoden, Erfahrungen. Gabler eBooks. 5 indexed citations

19.

Bruhn, Manfred. (1995). Internes Marketing : Integration der Kunden- und Mitarbeiterorientierung : Grundlagen, Implementierung, Praxisbeispiele. Gabler eBooks. 3 indexed citations

20.

Bruhn, Manfred. (1989). Handbuch des Marketing : Anforderungen an Marketingkonzeptionen aus Wissenschaft und Praxis. C.H.Beck eBooks. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact