Manfred Bruhn
- Marketing top 0.5%
- Sociology and Political Science top 1%
- Organizational Behavior and Human Resource Management top 1%
- Strategy and Management top 5%
- Information Systems and Management top 1%
- Co-authors
- Verena SchoenmuellerDaniela B. SchäferStefanie SchnebelenKarsten HadwichDavid McKenzieDominik GeorgiDaniel HeinrichHeribert Meffert
- Topics
- Corporate Governance and Management (85 papers)Digital Innovation in Industries (52 papers)Customer Service Quality and Loyalty (26 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Partner nations
- SwitzerlandGermanyUnited States
In The Last Decade
Manfred Bruhn
138 papers receiving 2.0k citations
Hit Papers
Peers
Comparison fields: 5 of 100
- Marketing 1.3k
- Sociology and Political Science 1.2k
- Organizational Behavior and Human Resource Management 799
- Strategy and Management 390
- Information Systems and Management 375
Countries citing papers authored by Manfred Bruhn
This map shows the geographic impact of Manfred Bruhn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Manfred Bruhn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Manfred Bruhn more than expected).
Fields of papers citing papers by Manfred Bruhn
This network shows the impact of papers produced by Manfred Bruhn. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Manfred Bruhn. The network helps show where Manfred Bruhn may publish in the future.
Co-authorship network of co-authors of Manfred Bruhn
This figure shows the co-authorship network connecting the top 25 collaborators of Manfred Bruhn. A scholar is included among the top collaborators of Manfred Bruhn based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Manfred Bruhn. Manfred Bruhn is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | Sharing Is Caring – Is This True Or What Else Explains the Tremendous Growth of the Sharing Economy? | 1 |
| 2 | 1 | |
| 3 | 1 | |
| 4 | Marketing für Nonprofit-Organisationen : Grundlagen, Konzepte, Instrumente | 2 |
| 5 | Kundenorientierung : Bausteine für ein exzellentes Customer Relationship Management (CRM) | 5 |
| 6 | Brand Authenticity: Towards a Deeper Understanding of Its Conceptualization and Measurement | 158 |
| 7 | 11 | |
| 8 | 0 | |
| 9 | Perceived quality of e‐health services: A conceptual scale development of e‐health service quality based on the C‐OAR‐SE approach | 7 |
| 10 | Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung | 12 |
| 11 | Produkt- und Servicemanagement : Konzepte - Methoden - Prozesse | 2 |
| 12 | Umweltbewusstsein der Bevölkerung in der Bundesrepublik Deutschland - empirische Ergebnisse einer Langzeitstudie | 5 |
| 13 | Marketing für Nonprofit-Organisationen | 4 |
| 14 | Medium Gerücht : Studien zu Theorie und Praxis einer kollektiven Kommunikationsform | 2 |
| 15 | 4 | |
| 16 | Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen | 13 |
| 17 | 4 | |
| 18 | 5 | |
| 19 | 3 | |
| 20 | Handbuch des Marketing : Anforderungen an Marketingkonzeptionen aus Wissenschaft und Praxis | 1 |
About Manfred Bruhn
Manfred Bruhn is a scholar working on Management of Technology and Innovation, Strategy and Management and Marketing, having authored 157 papers that have together received 2.3k indexed citations. Recurring topics across this work include Corporate Governance and Management (85 papers), Digital Innovation in Industries (52 papers) and Customer Service Quality and Loyalty (26 papers). The work is most often cited by research in Marketing (1.3k citations), Organizational Behavior and Human Resource Management (799 citations) and Information Systems and Management (375 citations). Manfred Bruhn has collaborated with scholars based in Switzerland, Germany and United States. Frequent co-authors include Verena Schoenmueller, Daniela B. Schäfer, Stefanie Schnebelen, Karsten Hadwich, David McKenzie, Dominik Georgi, Daniel Heinrich, Heribert Meffert, Christian Homburg and Sven Tuzovic. Their work appears in journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.