Mayukh Dass

1.8k total citations
58 papers, 1.3k citations indexed

About

Mayukh Dass is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Mayukh Dass has authored 58 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 18 papers in Sociology and Political Science and 12 papers in Strategy and Management. Recurrent topics in Mayukh Dass's work include Consumer Market Behavior and Pricing (17 papers), Digital Marketing and Social Media (16 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Mayukh Dass is often cited by papers focused on Consumer Market Behavior and Pricing (17 papers), Digital Marketing and Social Media (16 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Mayukh Dass collaborates with scholars based in United States, India and Singapore. Mayukh Dass's co-authors include Moutusy Maity, Piyush Kumar, Xinchun Wang, V. Kumar, Srinivas K. Reddy, Dennis B. Arnett, Naresh K. Malhotra, Xiaoyu Yu, Dale F. Duhan and Walter D. Potter and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and International Journal of Production Economics.

In The Last Decade

Mayukh Dass

58 papers receiving 1.2k citations

Peers

Countries citing papers authored by Mayukh Dass

Since Specialization

Citations

This map shows the geographic impact of Mayukh Dass's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mayukh Dass with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mayukh Dass more than expected).

Fields of papers citing papers by Mayukh Dass

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mayukh Dass. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mayukh Dass. The network helps show where Mayukh Dass may publish in the future.

Co-authorship network of co-authors of Mayukh Dass

This figure shows the co-authorship network connecting the top 25 collaborators of Mayukh Dass. A scholar is included among the top collaborators of Mayukh Dass based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mayukh Dass. Mayukh Dass is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

#	Work	Indexed citations
1	An approach to brand planning under high competitor set variation 2024 ·Journal of Business Research ·Mayukh Dass, Piyush Kumar, (unknown)	2
2	An Investigation Into Slogan Design On Creating Slogan–Brand Alignment 2023 ·Journal of Advertising Research ·Mayukh Dass, Chiranjeev Kohli, (unknown)	7
3	Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and Twitter in digital ecosystems 2023 ·Journal of Business Research ·(unknown), (unknown), Mayukh Dass, Dennis B. Arnett	8
4	An exploration of ripple effects of advertising among major suppliers in a supply chain network 2023 ·Journal of Business Research ·Mayukh Dass, (unknown), (unknown)	2
5	The time-varying effects of rhetorical signals in crowdfunding campaigns 2023 ·Journal of the Academy of Marketing Science ·(unknown), Mayukh Dass, Dennis B. Arnett, Vishag Badrinarayanan	23
6	The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better? 2022 ·Journal of Retailing ·(unknown), Dale F. Duhan, Mayukh Dass	5
7	On the Extendibility of Brands with Subordinate versus Basic Category Concepts 2020 ·Journal of Retailing ·(unknown), Piyush Kumar, Mayukh Dass	1
8	A theoretical model of the formation and dissolution of emerging market international marketing alliances 2019 ·Journal of the Academy of Marketing Science ·(unknown), S. Arunachalam, Mayukh Dass	23
9	The Impact of Online Review Content and Linguistic Style Matching on New Product Sales: The Moderating Role of Review Helpfulness 2019 ·Decision Sciences ·(unknown), Mayukh Dass	51
10	The impact of media richness on consumer information search and choice 2018 ·Journal of Business Research ·Moutusy Maity, Mayukh Dass, Piyush Kumar	107
11	Building innovation capability: The role of top management innovativeness and relative-exploration orientation 2017 ·Journal of Business Research ·Xinchun Wang, Mayukh Dass	115
12	Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store 2014 ·Decision Support Systems ·Moutusy Maity, Mayukh Dass	141
13	The Antecedents and Moderators of Offline Information Search: A Meta-Analysis 2014 ·Journal of Retailing ·Moutusy Maity, Mayukh Dass, Naresh K. Malhotra	54
14	A study of the antecedents of slogan liking 2014 ·Journal of Business Research ·Mayukh Dass, Chiranjeev Kohli, Piyush Kumar, (unknown)	21
15	Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (IATs) In Enhancing Student Learning 2013 ·DigitalCommons - Kennesaw State University (Kennesaw State University) ·Ashutosh Dixit, Mayukh Dass, (unknown), William J. Lundstrom	2
16	Introducing Functional Data Analysis to Managerial Science 2012 ·Organizational Research Methods ·Mayukh Dass, Christine Shropshire	16
17	An Investigation of Willingness to Spend Dynamics in Simultaneous Online Auctions 2011 ·Journal of electronic commerce research ·Mayukh Dass	3
18	The Role of Assertiveness in Portfolio Risk and Financial Risk Tolerance among Married Couples 2010 ·SSRN Electronic Journal ·(unknown), Mayukh Dass, Dorothy B. Durband, (unknown)	8
19	Modeling Online Art Auction Dynamics Using Functional Data Analysis 2006 ·Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University) ·Srinivas K. Reddy, Mayukh Dass	37
20	Efficient Integration of PROLOG and Relational Databases in the NED Intelligent Information System. 2003 ·Frederick Maier, Donald Nute, Walter D. Potter, Jin Wang, Mayukh Dass, (unknown), Mark J. Twery, (unknown), (unknown), H. Michael Rauscher	2

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact