Kineta Hung
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
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- Customer Service Quality and Loyalty
Papers in
- Marketing 18
- Consumer Behavior in Brand Consumption and Identification 18
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- Media, Gender, and Advertising 9
- Co-authors
- David K. TseFlora F. GuStella Yiyan LiKimmy Wa ChanChi Kin YimCaleb H. TseRussell W. BelkMaggie Chuoyan Dong
- Journals
- Journal of Advertising (7 papers)Journal of Marketing (2 papers)Journal of Advertising Research (2 papers)Journal of International Business Studies (2 papers)Journal of International Consumer Marketing (2 papers)
- Partner nations
- Hong KongCanadaUnited States
In The Last Decade
Kineta Hung
32 papers receiving 1.9k citations
Hit Papers
Peers
Comparison fields: 5 of 84
- Marketing 856
- Organizational Behavior and Human Resource Management 516
- Information Systems and Management 283
- Strategy and Management 598
- Business and International Management 57
Countries citing papers authored by Kineta Hung
This map shows the geographic impact of Kineta Hung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kineta Hung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kineta Hung more than expected).
Fields of papers citing papers by Kineta Hung
This network shows the impact of papers produced by Kineta Hung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kineta Hung. The network helps show where Kineta Hung may publish in the future.
Co-authorship network
The 16 scholars most cited alongside Kineta Hung, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 9 | |
| 2 | 2022 | 3 | |
| 3 | 2021 | 20 | |
| 4 | 2020 | 0 | |
| 5 | 2020 | 21 | |
| 6 | 2020 | 1 | |
| 7 | 2016 | 8 | |
| 8 | Repairing the “Made-in-China” Image in the US and UK: Effects of Government-supported Advertising | 2015 | 1 |
| 9 | 2012 | 18 | |
| 10 | 2011 | 139 | |
| 11 | 2010 | 56 | |
| 12 | 2008 | 305 | |
| 13 | When DoesGuanxiMatter? Issues of Capitalization and Its Dark Sides Hit paper breakdown → | 2008 | 433 |
| 14 | 2007 | 130 | |
| 15 | Netnographic Study of a Community of Beauty Product Enthusiasts in China: Consumer Reflexivity and Social Concerns | 2006 | 1 |
| 16 | Determinants For Consumption Materialism Among Late Adolescents in China | 2005 | 10 |
| 17 | Consumption and the Amodern Woman@ in China: a Conceptual Framework | 2005 | 3 |
| 18 | 2001 | 48 | |
| 19 | Bilinguals Brand Perceptions Reported on Different-Language Questionnaires | 1998 | 4 |
| 20 | Consumption of Discretionary time: an Exploratory Study | 1997 | 1 |
About Kineta Hung
Kineta Hung is a scholar working on Marketing, Gender Studies, Strategy and Management, Communication and Literature and Literary Theory, having authored 34 papers that have together received 2.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (18 papers), Media, Gender, and Advertising (9 papers), Digital Marketing and Social Media (8 papers), Cultural Differences and Values (6 papers), Media Influence and Health (4 papers), International Business and FDI (4 papers), Innovation and Knowledge Management (3 papers) and Business Strategy and Innovation (2 papers). The work is most often cited by research in Marketing (856 citations), Organizational Behavior and Human Resource Management (516 citations), Information Systems and Management (283 citations), Strategy and Management (598 citations) and Business and International Management (57 citations). Kineta Hung has collaborated with scholars based in Hong Kong, Canada and United States. Frequent co-authors include David K. Tse, Flora F. Gu, Stella Yiyan Li, Kimmy Wa Chan, Chi Kin Yim, Caleb H. Tse, Russell W. Belk, Maggie Chuoyan Dong, Ke Zhang and Shirley Y. Y. Cheng. Their work appears in journals such as Journal of Advertising, Journal of Marketing, Journal of Advertising Research, Journal of International Business Studies and Journal of International Consumer Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.