Srinivas K. Reddy

About

Srinivas K. Reddy is a scholar working on Marketing, Management Science and Operations Research and Strategy and Management. According to data from OpenAlex, Srinivas K. Reddy has authored 42 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 13 papers in Management Science and Operations Research and 8 papers in Strategy and Management. Recurrent topics in Srinivas K. Reddy’s work include Consumer Market Behavior and Pricing (14 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Srinivas K. Reddy is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Srinivas K. Reddy collaborates with scholars based in United States, Singapore and Japan. Srinivas K. Reddy's co-authors include Subodh Bhat, Susan L. Holak, Vanitha Swaminathan, Nan Hu, Noi Sian Koh, Richard J. Fox, Sandeep R. Chandukala, Carol M. Motley, Werner Reinartz and Mayukh Dass and has published in prestigious journals such as Journal of Marketing, NeuroImage and Management Science.

In The Last Decade

Co-authorship network of co-authors of Srinivas K. Reddy i

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Fields of papers citing papers by Srinivas K. Reddy

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Srinivas K. Reddy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Srinivas K. Reddy. The network helps show where Srinivas K. Reddy may publish in the future.

Countries citing papers authored by Srinivas K. Reddy

Since Specialization

Citations

This map shows the geographic impact of Srinivas K. Reddy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Srinivas K. Reddy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Srinivas K. Reddy more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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