Srinivas K. Reddy

3.4k total citations · 2 hit papers
48 papers, 2.4k citations indexed

About

Srinivas K. Reddy is a scholar working on Marketing, Management Science and Operations Research and Strategy and Management. According to data from OpenAlex, Srinivas K. Reddy has authored 48 papers receiving a total of 2.4k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 13 papers in Management Science and Operations Research and 8 papers in Strategy and Management. Recurrent topics in Srinivas K. Reddy's work include Consumer Market Behavior and Pricing (14 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Srinivas K. Reddy is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Srinivas K. Reddy collaborates with scholars based in United States, Singapore and United Kingdom. Srinivas K. Reddy's co-authors include Subodh Bhat, Susan L. Holak, Vanitha Swaminathan, Noi Sian Koh, Nan Hu, Richard J. Fox, Sandeep R. Chandukala, Werner Reinartz, Carol M. Motley and Mayukh Dass and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and NeuroImage.

In The Last Decade

Srinivas K. Reddy

45 papers receiving 2.1k citations

Hit Papers

Ratings lead you to the product, reviews help you clinch ... 2013 2026 2017 2021 2013 2021 100 200 300

Peers

Srinivas K. Reddy
Comparison fields: 5 of 107
  • Marketing 1.4k
  • Sociology and Political Science 917
  • Organizational Behavior and Human Resource Management 521
  • Strategy and Management 319
  • Economics and Econometrics 269
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Citations per field, relative to Srinivas K. Reddy
Srinivas K. Reddy · 1×
Citations per year, relative to Srinivas K. Reddy
Srinivas K. Reddy · 1×

Countries citing papers authored by Srinivas K. Reddy

Since Specialization
Citations

This map shows the geographic impact of Srinivas K. Reddy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Srinivas K. Reddy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Srinivas K. Reddy more than expected).

Fields of papers citing papers by Srinivas K. Reddy

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Srinivas K. Reddy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Srinivas K. Reddy. The network helps show where Srinivas K. Reddy may publish in the future.

Co-authorship network of co-authors of Srinivas K. Reddy

This figure shows the co-authorship network connecting the top 25 collaborators of Srinivas K. Reddy. A scholar is included among the top collaborators of Srinivas K. Reddy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Srinivas K. Reddy. Srinivas K. Reddy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 2
2 1
3 1
4 0
5
China’s digital landscape: Breaking barriers to innovation
1
6 6
7 4
8 151
9
Modeling Online Art Auction Dynamics Using Functional Data Analysis
37
10
The Impact of Brand Extension Introduction on Consumer Choice
3
11 191
12 47
13 52
14
The Evolution and Antecedents of Transformational Advertising: a Conceptual Model
18
15 3
16 19
17
Effects of misspecification, and strength of signal on the estimation of structural equation models
1
18
Marketing channels: Relationships and performance
46
19 16
20 17

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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