Gillian Brooks

1.2k total citations · 2 hit papers
6 papers, 727 citations indexed

About

Gillian Brooks is a scholar working on Sociology and Political Science, Communication and Marketing. According to data from OpenAlex, Gillian Brooks has authored 6 papers receiving a total of 727 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Sociology and Political Science, 2 papers in Communication and 2 papers in Marketing. Recurrent topics in Gillian Brooks's work include Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (2 papers) and Gender, Feminism, and Media (2 papers). Gillian Brooks is often cited by papers focused on Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (2 papers) and Gender, Feminism, and Media (2 papers). Gillian Brooks collaborates with scholars based in United Kingdom, United States and Russia. Gillian Brooks's co-authors include Vanitha Swaminathan, Jenna Drenten, Mikołaj Jan Piskorski, Roland T. Rust, Andrew T. Stephen, William Rand, Ming‐Hui Huang, Peter Pal Zubcsek and Cammy Crolic and has published in prestigious journals such as Journal of Marketing, Journal of Advertising and Journal of Consumer Psychology.

In The Last Decade

Gillian Brooks

6 papers receiving 671 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns

2019 457 citations Vanitha Swaminathan, Gillian Brooks et al. Journal of Marketing profile →
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital

2021 105 citations Gillian Brooks, Jenna Drenten et al. Journal of Advertising profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Gillian Brooks United Kingdom	4	603	326	133	88	80	6	727
Alice Audrezet France	5	607 1.0×	311 1.0×	122 0.9×	104 1.2×	132 1.6×	9	732
Fine F. Leung Hong Kong	4	445 0.7×	249 0.8×	101 0.8×	49 0.6×	90 1.1×	6	565
Justine Rapp Farrell United States	7	501 0.8×	273 0.8×	91 0.7×	89 1.0×	100 1.3×	15	662
Quan Xie United States	15	420 0.7×	332 1.0×	145 1.1×	29 0.3×	88 1.1×	24	626
Kendra Fowler United States	13	442 0.7×	345 1.1×	98 0.7×	99 1.1×	136 1.7×	25	645
Devdeep Maity United States	6	564 0.9×	270 0.8×	113 0.8×	112 1.3×	185 2.3×	7	721
Hsin‐Chen Lin Canada	8	370 0.6×	212 0.7×	95 0.7×	53 0.6×	38 0.5×	16	504
Jihye Kim United States	13	525 0.9×	296 0.9×	137 1.0×	50 0.6×	93 1.2×	37	726
Hamida Skandrani Tunisia	6	346 0.6×	214 0.7×	116 0.9×	42 0.5×	62 0.8×	13	494
Chang-Dae Ham United States	10	531 0.9×	347 1.1×	122 0.9×	35 0.4×	112 1.4×	13	723

Countries citing papers authored by Gillian Brooks

Since Specialization

Citations

This map shows the geographic impact of Gillian Brooks's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gillian Brooks with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gillian Brooks more than expected).

Fields of papers citing papers by Gillian Brooks

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gillian Brooks. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gillian Brooks. The network helps show where Gillian Brooks may publish in the future.

Co-authorship network of co-authors of Gillian Brooks

This figure shows the co-authorship network connecting the top 25 collaborators of Gillian Brooks. A scholar is included among the top collaborators of Gillian Brooks based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gillian Brooks. Gillian Brooks is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

6 of 6 papers shown

1.

Crolic, Cammy, Peter Pal Zubcsek, Andrew T. Stephen, & Gillian Brooks. (2024). Social platform use and psychological well‐being. Journal of Consumer Psychology. 35(3). 463–474. 2 indexed citations

2.

Rust, Roland T., et al.. (2021). Real-Time Brand Reputation Tracking Using Social Media. Journal of Marketing. 85(4). 21–43. 95 indexed citations

3.

Brooks, Gillian, Jenna Drenten, & Mikołaj Jan Piskorski. (2021). Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital. Journal of Advertising. 50(5). 528–547. 105 indexed citations breakdown →

4.

Drenten, Jenna & Gillian Brooks. (2020). Celebrity 2.0: Lil Miquela and the rise of a virtual star system. Feminist Media Studies. 20(8). 1319–1323. 66 indexed citations

5.

Swaminathan, Vanitha, et al.. (2019). Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns. Journal of Marketing. 83(5). 78–96. 457 indexed citations breakdown →

6.

Brooks, Gillian & Mikołaj Jan Piskorski. (2018). The Trusted Influencer: How They Do It and How Brands Can Benefit. ACR North American Advances. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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