Kapil Bawa

2.0k total citations
19 papers, 1.6k citations indexed

About

Kapil Bawa is a scholar working on Marketing, Economics and Econometrics and Sociology and Political Science. According to data from OpenAlex, Kapil Bawa has authored 19 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 5 papers in Economics and Econometrics and 3 papers in Sociology and Political Science. Recurrent topics in Kapil Bawa's work include Consumer Market Behavior and Pricing (15 papers), Consumer Retail Behavior Studies (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Kapil Bawa is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Consumer Retail Behavior Studies (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Kapil Bawa collaborates with scholars based in United States and Canada. Kapil Bawa's co-authors include Robert W. Shoemaker, Robert Shoemaker, Avijit Ghosh, Srini S. Srinivasan, Rajendra K. Srivastava, Srinivasan Swaminathan, Aradhna Krishna, Asim Ansari, Avijit Ghosh and Richard Colombo and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Marketing Science.

In The Last Decade

Kapil Bawa

18 papers receiving 1.4k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Kapil Bawa United States	15	1.3k	390	376	226	208	19	1.6k
Rockney G. Walters United States	15	1.3k 1.0×	367 0.9×	603 1.6×	308 1.4×	177 0.9×	19	1.7k
Robert W. Shoemaker United States	15	1.3k 1.0×	252 0.6×	286 0.8×	324 1.4×	131 0.6×	26	1.5k
Karen Gedenk Germany	10	1.2k 1.0×	300 0.8×	285 0.8×	271 1.2×	95 0.5×	24	1.4k
Paul Richardson United States	10	1.8k 1.4×	437 1.1×	456 1.2×	227 1.0×	134 0.6×	20	2.1k
Purushottam Papatla United States	15	790 0.6×	353 0.9×	164 0.4×	212 0.9×	101 0.5×	29	992
Alfred R. Oxenfeldt United States	9	1.0k 0.8×	340 0.9×	539 1.4×	264 1.2×	161 0.8×	25	1.5k
Nicole Koschate Germany	7	907 0.7×	497 1.3×	746 2.0×	120 0.5×	211 1.0×	12	1.4k
Edward J. Fox United States	11	1.4k 1.1×	153 0.4×	347 0.9×	399 1.8×	79 0.4×	24	1.7k
R. Venkatesh United States	21	856 0.7×	299 0.8×	356 0.9×	211 0.9×	108 0.5×	42	1.4k
John L. Schlacter United States	13	765 0.6×	527 1.4×	718 1.9×	85 0.4×	264 1.3×	28	1.4k

Countries citing papers authored by Kapil Bawa

Since Specialization

Citations

This map shows the geographic impact of Kapil Bawa's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kapil Bawa with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kapil Bawa more than expected).

Fields of papers citing papers by Kapil Bawa

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kapil Bawa. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kapil Bawa. The network helps show where Kapil Bawa may publish in the future.

Co-authorship network of co-authors of Kapil Bawa

This figure shows the co-authorship network connecting the top 25 collaborators of Kapil Bawa. A scholar is included among the top collaborators of Kapil Bawa based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kapil Bawa. Kapil Bawa is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

19 of 19 papers shown

1.

Swaminathan, Srinivasan & Kapil Bawa. (2005). Category-specific coupon proneness: The impact of individual characteristics and category-specific variables. Journal of Retailing. 81(3). 205–214. 80 indexed citations

2.

Bawa, Kapil & Robert Shoemaker. (2004). The Effects of Free Sample Promotions on Incremental Brand Sales. Marketing Science. 23(3). 345–363. 193 indexed citations

3.

Colombo, Richard, Kapil Bawa, & Srini S. Srinivasan. (2002). Examining the dimensionality of coupon proneness: a random coefficients approach. Journal of Retailing and Consumer Services. 10(1). 27–33. 10 indexed citations

4.

Bawa, Kapil & Avijit Ghosh. (1999). A Model of Household Grocery Shopping Behavior. Marketing Letters. 10(2). 149–160. 116 indexed citations

5.

Bawa, Kapil, Srini S. Srinivasan, & Rajendra K. Srivastava. (1997). Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption. Journal of Marketing Research. 34(4). 517–525. 78 indexed citations

6.

Bawa, Kapil, Srini S. Srinivasan, & Rajendra K. Srivastava. (1997). Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption. Journal of Marketing Research. 34(4). 517–517. 47 indexed citations

7.

Bawa, Kapil. (1996). Influences on consumer response to direct mail coupons: An integrative review. Psychology and Marketing. 13(2). 129–156. 15 indexed citations

8.

Ansari, Asim, et al.. (1995). A nested logit model of brand choice incorporating variety-seeking and marketing-mix variables. Marketing Letters. 6(3). 199–210. 19 indexed citations

9.

Bawa, Kapil & Avijit Ghosh. (1991). The covariates of regularity in purchase timing. Marketing Letters. 2(2). 147–157. 10 indexed citations

10.

Bawa, Kapil. (1990). Modeling Inertia and Variety-Seeking In Brand Choice Behavior. Marketing Science.

11.

Bawa, Kapil. (1990). Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior. Marketing Science. 9(3). 263–278. 162 indexed citations

12.

Bawa, Kapil, et al.. (1989). Consumer Response to Retailers' Marketing Environments: An Analysis of Coffee Purchase Data. SSRN Electronic Journal. 33 indexed citations

13.

Bawa, Kapil & Robert W. Shoemaker. (1989). Analyzing Incremental Sales from a Direct Mail Coupon Promotion. Journal of Marketing. 53(3). 66–66. 51 indexed citations

14.

Bawa, Kapil & Robert W. Shoemaker. (1989). Analyzing Incremental Sales from a Direct Mail Coupon Promotion. Journal of Marketing. 53(3). 66–78. 114 indexed citations

15.

Bawa, Kapil & Robert W. Shoemaker. (1987). The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes. Journal of Marketing. 51(4). 99–110. 231 indexed citations

16.

Bawa, Kapil & Robert W. Shoemaker. (1987). The Effects of a Direct Mail Coupon on Brand Choice Behavior. Journal of Marketing Research. 24(4). 370–376. 198 indexed citations

17.

Bawa, Kapil & Robert W. Shoemaker. (1987). The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes. Journal of Marketing. 51(4). 99–99. 109 indexed citations

18.

Bawa, Kapil & Robert W. Shoemaker. (1987). The Effects of a Direct Mail Coupon on Brand Choice Behavior. Journal of Marketing Research. 24(4). 370–370. 88 indexed citations

19.

Bawa, Kapil & Robert W. Shoemaker. (1986). An Examination of Consistency in Coupon Usage By Households Across Product Classes. ACR North American Advances. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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