Richard A. Briesch

2.4k total citations
23 papers, 1.7k citations indexed

About

Richard A. Briesch is a scholar working on Marketing, Economics and Econometrics and Management Science and Operations Research. According to data from OpenAlex, Richard A. Briesch has authored 23 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 10 papers in Economics and Econometrics and 6 papers in Management Science and Operations Research. Recurrent topics in Richard A. Briesch's work include Consumer Market Behavior and Pricing (18 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Economic and Environmental Valuation (7 papers). Richard A. Briesch is often cited by papers focused on Consumer Market Behavior and Pricing (18 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Economic and Environmental Valuation (7 papers). Richard A. Briesch collaborates with scholars based in United States, Canada and Hong Kong. Richard A. Briesch's co-authors include Edward J. Fox, Robert C. Blattberg, Pradeep K. Chintagunta, Gerard J. Tellis, Raj Sethuraman, Lakshman Krishnamurthi, S. P. Raj, Tridib Mazumdar, Eileen Bridges and Chi Kin Yim and has published in prestigious journals such as Journal of the American Statistical Association, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Richard A. Briesch

22 papers receiving 1.5k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Richard A. Briesch United States 13 1.4k 559 320 256 255 23 1.7k
S. Siddarth United States 15 1.1k 0.8× 422 0.8× 284 0.9× 239 0.9× 252 1.0× 30 1.5k
Tridib Mazumdar United States 16 1.5k 1.1× 653 1.2× 428 1.3× 319 1.2× 273 1.1× 22 1.9k
Els Gijsbrechts Netherlands 25 1.8k 1.3× 483 0.9× 208 0.7× 406 1.6× 275 1.1× 73 2.2k
Jeongwen Chiang United States 16 917 0.7× 559 1.0× 246 0.8× 307 1.2× 160 0.6× 26 1.3k
Alvin J. Silk United States 22 1.0k 0.7× 522 0.9× 361 1.1× 310 1.2× 324 1.3× 74 1.9k
Peter T. L. Popkowski Leszczyc Canada 20 957 0.7× 261 0.5× 329 1.0× 227 0.9× 192 0.8× 79 1.3k
Kristiaan Helsen United States 18 897 0.7× 516 0.9× 424 1.3× 631 2.5× 342 1.3× 27 1.8k
Edward J. Fox United States 11 1.4k 1.0× 399 0.7× 188 0.6× 270 1.1× 153 0.6× 24 1.7k
Karen Gedenk Germany 10 1.2k 0.9× 271 0.5× 116 0.4× 204 0.8× 300 1.2× 24 1.4k
Bari A. Harlam United States 10 767 0.6× 431 0.8× 95 0.3× 222 0.9× 176 0.7× 13 1.3k

Countries citing papers authored by Richard A. Briesch

Since Specialization
Citations

This map shows the geographic impact of Richard A. Briesch's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard A. Briesch with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard A. Briesch more than expected).

Fields of papers citing papers by Richard A. Briesch

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Richard A. Briesch. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard A. Briesch. The network helps show where Richard A. Briesch may publish in the future.

Co-authorship network of co-authors of Richard A. Briesch

This figure shows the co-authorship network connecting the top 25 collaborators of Richard A. Briesch. A scholar is included among the top collaborators of Richard A. Briesch based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richard A. Briesch. Richard A. Briesch is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Briesch, Richard A., Ernan Haruvy, Glenn B. Voss, & Zannie Giraud Voss. (2024). The countervailing effects of spatial competition in the performing arts: examining local versus traded market performance. Journal of Cultural Economics. 48(4). 527–574. 1 indexed citations
2.
Thomas, Jacquelyn S., Sandy D. Jap, William R. Dillon, & Richard A. Briesch. (2021). Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms. Journal of Interactive Marketing. 55(1). 31–51. 7 indexed citations
3.
Briesch, Richard A., William R. Dillon, & Edward J. Fox. (2013). Category Positioning and Store Choice: The Role of Destination Categories. SMU Scholar (Southern Methodist University). 1 indexed citations
4.
Blattberg, Robert C. & Richard A. Briesch. (2012). Sales Promotions. Oxford University Press eBooks. 5 indexed citations
5.
Briesch, Richard A.. (2012). Statistically Based Weight Pruning in Feed-Forward Neural Networks. SSRN Electronic Journal. 2 indexed citations
6.
Sethuraman, Raj, Gerard J. Tellis, & Richard A. Briesch. (2011). How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities. Journal of Marketing Research. 48(3). 457–471. 318 indexed citations
7.
Sethuraman, Raj, Gerard J. Tellis, & Richard A. Briesch. (2011). À quel point la publicité est-elle efficace? Généralisations à partir d'une méta-analyse de L'élasticité publicitaire des marques. Recherche et Applications en Marketing (French Edition). 26(2). 113–140.
8.
Briesch, Richard A. & Priyali Rajagopal. (2010). Neural network applications in consumer behavior. Journal of Consumer Psychology. 20(3). 381–389. 14 indexed citations
9.
Briesch, Richard A., Pradeep K. Chintagunta, & Edward J. Fox. (2009). How Does Assortment Affect Grocery Store Choice?. Journal of Marketing Research. 46(2). 176–189. 253 indexed citations
10.
Briesch, Richard A., William R. Dillon, & Robert C. Blattberg. (2008). Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies. Journal of Marketing Research. 45(5). 618–632. 6 indexed citations
11.
Briesch, Richard A., Pradeep K. Chintagunta, & Rosa L. Matzkin. (2007). Nonparametric Discrete Choice Models With Unobserved Heterogeneity. SSRN Electronic Journal. 16 indexed citations
12.
Bridges, Eileen, Richard A. Briesch, & Chi Kin Yim. (2006). Effects of prior brand usage and promotion on consumer promotional response. Journal of Retailing. 82(4). 295–307. 40 indexed citations
13.
Bridges, Eileen & Richard A. Briesch. (2006). The ‘nag factor’ and children’s product categories. International Journal of Advertising. 25(2). 157–187. 36 indexed citations
14.
Briesch, Richard A., Pradeep K. Chintagunta, & Rosa L. Matzkin. (2002). Semiparametric Estimation of Brand Choice Behavior. Journal of the American Statistical Association. 97(460). 973–982. 36 indexed citations
15.
Briesch, Richard A.. (1997). Does It Matter How Price Promotions Are Operationalized?. Marketing Letters. 8(2). 167–181. 4 indexed citations
16.
Briesch, Richard A., Lakshman Krishnamurthi, Tridib Mazumdar, & S. P. Raj. (1997). A Comparative Analysis of Reference Price Models. Journal of Consumer Research. 24(2). 202–214. 345 indexed citations
17.
Bridges, Eileen, Chi Kin Yim, & Richard A. Briesch. (1995). A High-Tech Product Market Share Model with Customer Expectations. Marketing Science. 14(1). 61–81. 68 indexed citations
18.
Bridges, Eileen, Chi Kin Yim, & Richard A. Briesch. (1995). Une modélisation de la part de marché des produits de haute technologie intégrant les attentes des clients. Recherche et Applications en Marketing (French Edition). 10(3). 63–83. 1 indexed citations
19.
Blattberg, Robert C., Richard A. Briesch, & Edward J. Fox. (1995). How Promotions Work. Marketing Science. 14(3_supplement). G122–G132. 477 indexed citations
20.
Blattberg, Robert C., Richard A. Briesch, & Edward J. Fox. (1994). Les questions en suspens dans le domaine de la promotion des ventes. Recherche et Applications en Marketing (French Edition). 9(3). 109–123. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by S. Siddarth Breakdown of academic impact, for papers by Tridib Mazumdar Breakdown of academic impact, for papers by Els Gijsbrechts Breakdown of academic impact, for papers by Jeongwen Chiang Breakdown of academic impact, for papers by Alvin J. Silk Breakdown of academic impact, for papers by Peter T. L. Popkowski Leszczyc Breakdown of academic impact, for papers by Kristiaan Helsen Breakdown of academic impact, for papers by Edward J. Fox Breakdown of academic impact, for papers by Karen Gedenk Breakdown of academic impact, for papers by Bari A. Harlam
Rankless by CCL
2026