Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Market Segmentation: Conceptual and Methodological Foundations
19971.3k citationsMichel Wedel, Wagner A. Kamakuraprofile →
A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
1989979 citationsWagner A. Kamakura, Gary J. RussellJournal of Marketing Researchprofile →
Structural Analysis of Discrete Data with Econometric Applications
1982834 citationsWagner A. Kamakura et al.Journal of Marketing Researchprofile →
The Economic Worth of Celebrity Endorsers: An Event Study Analysis
1995591 citationsJagdish Agrawal, Wagner A. KamakuraJournal of Marketingprofile →
Market Segmentation
2000517 citationsMichel Wedel, Wagner A. Kamakuraprofile →
Peers — A (Enhanced Table)
Peers by citation overlap · career bar shows stage (early→late)
cites ·
hero ref
Countries citing papers authored by Wagner A. Kamakura
Since
Specialization
Citations
This map shows the geographic impact of Wagner A. Kamakura's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wagner A. Kamakura with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wagner A. Kamakura more than expected).
Fields of papers citing papers by Wagner A. Kamakura
This network shows the impact of papers produced by Wagner A. Kamakura. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wagner A. Kamakura. The network helps show where Wagner A. Kamakura may publish in the future.
Co-authorship network of co-authors of Wagner A. Kamakura
This figure shows the co-authorship network connecting the top 25 collaborators of Wagner A. Kamakura.
A scholar is included among the top collaborators of Wagner A. Kamakura based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Wagner A. Kamakura. Wagner A. Kamakura is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Kamakura, Wagner A.. (2007). Cross-Selling: Offering the Right Product to the Right Customer at the Right Time. SSRN Electronic Journal.14 indexed citations
5.
Kamakura, Wagner A., Suman Basuroy, & Peter Boatwright. (2006). Is Silence Golden? An Inquiry into the Meaning of Silence in Professional Product Evaluations. SSRN Electronic Journal.1 indexed citations
6.
Boatwright, Peter, Suman Basuroy, & Wagner A. Kamakura. (2006). Reviewing the Reviewers: The Impact of Individual Film Critics on Box Office Performance. SSRN Electronic Journal.3 indexed citations
Boatwright, Peter, et al.. (2003). A Bayesian Model for Prelaunch Sales Forecasting of Recorded Music. SSRN Electronic Journal.4 indexed citations
9.
Wedel, Michel, Ulf Böckenholt, & Wagner A. Kamakura. (2003). Factor models for multivariate count data. Journal of Multivariate Analysis. 87(2). 356–369.41 indexed citations
10.
Haaijer, Rinus, Wagner A. Kamakura, & Matt Wedel. (2000). The information content of response latencies in conjoint choice experiments. Journal of Marketing Research.4 indexed citations
11.
Ho, Teck‐Hua, Juin-Kuan Chong, Andrew Ainslie, et al.. (1999). A Parsimonious Model of SKU Choice: Familiarity-based Reinforcement and Response Sensitivity.1 indexed citations
12.
Wedel, Michel, Wagner A. Kamakura, Albert C. Bemmaor, et al.. (1999). Discrete and continuous representation of heterogeneity. Marketing Letters. 3. 217–230.13 indexed citations
DeSarbo, Wayne S., Pradeep K. Chintagunta, Charles P. Himmelberg, et al.. (1997). Representing heterogeneity in consumer response models. Marketing Letters. 3. 335–348.25 indexed citations
15.
Lee, Moonkyu, Jonathan Lee, & Wagner A. Kamakura. (1996). Consumer Evaluations of Line Extensions: A Conjoint Approach. SSRN Electronic Journal.4 indexed citations
16.
Agrawal, Jagdish & Wagner A. Kamakura. (1995). The Economic Worth of Celebrity Endorsers: An Event Study Analysis. Journal of Marketing. 59(3). 56–62.591 indexed citations breakdown →
17.
Kamakura, Wagner A., Tomáš Novák, J.B.E.M. Steenkamp, & T.M.M. Verhallen. (1994). Identifying Pan-European value segments with a clusterwise rank-logit model. Recherche et Applications en Marketing (English Edition). 29–56.8 indexed citations
18.
Kamakura, Wagner A. & Gary J. Russell. (1991). Measuring consumer perceptions of brand quality with scanner data : implications for brand equity. Marketing Science Institute eBooks.44 indexed citations
19.
Kamakura, Wagner A.. (1987). A Note on 'The Use of Categorical Variables in Data Envelopment Analysis'. SSRN Electronic Journal.9 indexed citations
20.
Kamakura, Wagner A., et al.. (1982). Latent Trait Theory and Attitude Scaling: the Use of Information Functions For Item Selection. Digital Eprints Services at ISB (DESI) (Indian School of Business).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.