Tat‐Huei Cham
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Information Systems and Management top 0.2%
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 37
- Diverse Aspects of Tourism Research 11
- Marketing 45
- Consumer Behavior in Brand Consumption and Identification 26
- Consumer Retail Behavior Studies 24
- Co-authors
- Jun‐Hwa Cheah (18 shared papers)Hiram Ting (12 shared papers)Mumtaz Ali Memon (12 shared papers)T. Ramayah (7 shared papers)Francis Chuah (6 shared papers)Xin‐Jean Lim (7 shared papers)Yet Mee Lim (7 shared papers)Boon Liat Cheng (13 shared papers)
- Journals
- Asia Pacific Journal of Marketing and Logistics (4 papers)British Food Journal (3 papers)Journal of Marketing Analytics (3 papers)Industrial Management & Data Systems (3 papers)Journal of Computer Information Systems (3 papers)
- Partner nations
- MalaysiaUzbekistanChina
In The Last Decade
Tat‐Huei Cham
93 papers receiving 4.1k citations
Hit Papers
Peers
Comparison fields: 5 of 164
- Marketing 1.4k
- Information Systems and Management 931
- Organizational Behavior and Human Resource Management 852
- Business and International Management 96
- Sociology and Political Science 1.7k
Countries citing papers authored by Tat‐Huei Cham
This map shows the geographic impact of Tat‐Huei Cham's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tat‐Huei Cham with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tat‐Huei Cham more than expected).
Fields of papers citing papers by Tat‐Huei Cham
This network shows the impact of papers produced by Tat‐Huei Cham. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tat‐Huei Cham. The network helps show where Tat‐Huei Cham may publish in the future.
Co-authors
The 25 scholars most cited alongside Tat‐Huei Cham, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 104 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Sample Size for Survey Research: Review and Recommendations Hit paper breakdown → | 2020 | 704 |
| 2 | Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research Hit paper breakdown → | 2020 | 465 |
| 3 | MODERATION ANALYSIS: ISSUES AND GUIDELINES Hit paper breakdown → | 2019 | 257 |
| 4 | 2021 | 235 | |
| 5 | Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy Hit paper breakdown → | 2021 | 159 |
| 6 | Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants Hit paper breakdown → | 2022 | 137 |
| 7 | 2020 | 132 | |
| 8 | 2013 | 128 | |
| 9 | 2018 | 128 | |
| 10 | 2021 | 108 | |
| 11 | 2019 | 82 | |
| 12 | 2018 | 70 | |
| 13 | 2020 | 67 | |
| 14 | 2022 | 67 | |
| 15 | 2016 | 66 | |
| 16 | 2020 | 66 | |
| 17 | 2021 | 66 | |
| 18 | 2023 | 64 | |
| 19 | 2017 | 54 | |
| 20 | 2014 | 50 |
About Tat‐Huei Cham
Tat‐Huei Cham is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management and General Health Professions, having authored 104 papers that have together received 4.3k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (37 papers), Consumer Behavior in Brand Consumption and Identification (26 papers), Technology Adoption and User Behaviour (25 papers), Consumer Retail Behavior Studies (24 papers), Customer Service Quality and Loyalty (21 papers), Diverse Aspects of Tourism Research (11 papers), Global Healthcare and Medical Tourism (9 papers) and Virtual Reality Applications and Impacts (6 papers). The work is most often cited by research in Marketing (1.4k citations), Information Systems and Management (931 citations), Organizational Behavior and Human Resource Management (852 citations), Business and International Management (96 citations) and Sociology and Political Science (1.7k citations). Tat‐Huei Cham has collaborated with scholars based in Malaysia, Uzbekistan and China. Frequent co-authors include Jun‐Hwa Cheah, Hiram Ting, Mumtaz Ali Memon, T. Ramayah, Francis Chuah, Xin‐Jean Lim, Yet Mee Lim, Boon Liat Cheng, Keng‐Boon Ooi and Yide Liu. Their work appears in journals such as Asia Pacific Journal of Marketing and Logistics, British Food Journal, Journal of Marketing Analytics, Industrial Management & Data Systems and Journal of Computer Information Systems.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.