Cheng Boon Liat

701 total citations · 1 hit paper
12 papers, 507 citations indexed

About

Cheng Boon Liat is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Cheng Boon Liat has authored 12 papers receiving a total of 507 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 7 papers in Marketing and 7 papers in Information Systems and Management. Recurrent topics in Cheng Boon Liat's work include Technology Adoption and User Behaviour (7 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (6 papers). Cheng Boon Liat is often cited by papers focused on Technology Adoption and User Behaviour (7 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (6 papers). Cheng Boon Liat collaborates with scholars based in Malaysia, Oman and Taiwan. Cheng Boon Liat's co-authors include Shaheen Mansori, Seyed Rajab Nikhashemi, Khaldoon Nusair, Tat‐Huei Cham and Brian C. Imrie and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Hospitality Marketing & Management and Journal of Islamic marketing.

In The Last Decade

Cheng Boon Liat

12 papers receiving 472 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps

2021 203 citations Seyed Rajab Nikhashemi, Khaldoon Nusair et al. Journal of Retailing and Consumer Services profile →

Peers

Cheng Boon Liat

MARKE

SPS

OBHRM

ISM

HI

Zainah Qasem Jordan

Sascha Steinmann Germany

Harish Kumar India

Dimitris Drossos Greece

Cenk Yüksel Türkiye

Ajay Aluri United States

Nedra Bahri-Ammari Tunisia

Jan F. Klein Netherlands

Michael Schade Germany

Li Wen-Lu China

Zainah Qasem Jordan

Cheng Boon Liat

170 ×0.6

MARKE

269 ×1.0

SPS

83 ×0.4

OBHRM

180 ×0.9

ISM

40 ×0.6

HI

Citations per year, relative to Cheng Boon Liat Cheng Boon Liat (= 1×) peers Zainah Qasem

Countries citing papers authored by Cheng Boon Liat

Since Specialization

Citations

This map shows the geographic impact of Cheng Boon Liat's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cheng Boon Liat with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cheng Boon Liat more than expected).

Fields of papers citing papers by Cheng Boon Liat

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Cheng Boon Liat. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Cheng Boon Liat. The network helps show where Cheng Boon Liat may publish in the future.

Co-authorship network of co-authors of Cheng Boon Liat

This figure shows the co-authorship network connecting the top 25 collaborators of Cheng Boon Liat. A scholar is included among the top collaborators of Cheng Boon Liat based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Cheng Boon Liat. Cheng Boon Liat is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

12 of 12 papers shown

1.

Liat, Cheng Boon, et al.. (2023). BRAND ENGAGEMENT IN SELF-CONCEPT FOR INFLUENCER MARKETING: THE ROLE OF PRODUCT INVOLVEMENT AS A MODERATOR. 12(1). 90–104. 2 indexed citations

2.

Nikhashemi, Seyed Rajab, et al.. (2021). Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps. Journal of Retailing and Consumer Services. 60. 102464–102464. 203 indexed citations breakdown →

3.

Liat, Cheng Boon, et al.. (2020). The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity. Journal of Islamic marketing. 12(9). 1887–1929. 26 indexed citations

4.

Liat, Cheng Boon, et al.. (2019). Gender Differences in Perceptions and Attitudes Toward Online Shopping: A Study of Malaysian Consumers. SSRN Electronic Journal. 8 indexed citations

5.

Liat, Cheng Boon. (2018). Perceived Justice in Service Recovery and Customer Satisfaction: Evidence from the Malaysian Hotel Industry. 1 indexed citations

6.

Liat, Cheng Boon, et al.. (2017). Hotel Service Recovery and Service Quality: Influences of Corporate Image and Generational Differences in the Relationship between Customer Satisfaction and Loyalty. Journal of Global Marketing. 30(1). 42–51. 80 indexed citations

7.

Liat, Cheng Boon, et al.. (2015). Antecedents of Customer Loyalty in the Malaysian Hotel Industry. International Journal for Innovation Education and Research. 3(8). 97–109. 2 indexed citations

8.

Liat, Cheng Boon. (2014). The Impact of Service Innovation on Tourist Satisfaction: Evidence from the Malaysian Tourism Industry. SSRN Electronic Journal. 1 indexed citations

9.

Liat, Cheng Boon, et al.. (2014). Factors Influencing Consumers' Online Purchase Intention: A Study among University Students in Malaysia. 45 indexed citations

10.

Liat, Cheng Boon, et al.. (2013). Factors Affecting Consumer's Continuance Online Purchase Intention in Malaysia. SSRN Electronic Journal. 3 indexed citations

11.

Liat, Cheng Boon, Shaheen Mansori, & Tat‐Huei Cham. (2013). The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry. Journal of Hospitality Marketing & Management. 23(3). 314–326. 128 indexed citations

12.

Liat, Cheng Boon, et al.. (2013). Factors Affecting Consumer's Continuance Online Purchase Intention in Malaysia. 1(2). 154–161. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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