Park Thaichon
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification 46
- Consumer Retail Behavior Studies 42
- Environmental Sustainability in Business 10
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour 28
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- Customer Service Quality and Loyalty 45
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- Digital Marketing and Social Media 52
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- Franchising Strategies and Performance 8
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- Entrepreneurship Studies and Influences 7
- Co-authors
- Sara QuachThu Nguyen QuachCharles JebarajakirthyCatherine PrenticeJoy ParkinsonYi BuScott WeavenAntónio Lobo
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of Retailing and Consumer Services (24 papers)Asia Pacific Journal of Marketing and Logistics (17 papers)Australasian Marketing Journal (AMJ) (13 papers)
- Partner nations
- AustraliaIndiaUnited States
In The Last Decade
Park Thaichon
128 papers receiving 3.2k citations
Hit Papers
Peers
Comparison fields: 5 of 112
- Marketing 1.9k
- Information Systems and Management 670
- Organizational Behavior and Human Resource Management 941
- Business and International Management 98
- Sociology and Political Science 1.5k
Countries citing papers authored by Park Thaichon
This map shows the geographic impact of Park Thaichon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Park Thaichon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Park Thaichon more than expected).
Fields of papers citing papers by Park Thaichon
This network shows the impact of papers produced by Park Thaichon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Park Thaichon. The network helps show where Park Thaichon may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Park Thaichon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2025 | 0 | |
| 3 | 2025 | 4 | |
| 4 | 2025 | 0 | |
| 5 | 2025 | 2 | |
| 6 | 2024 | 1 | |
| 7 | 2024 | 0 | |
| 8 | 2024 | 2 | |
| 9 | 2024 | 1 | |
| 10 | 2023 | 2 | |
| 11 | 2023 | 18 | |
| 12 | 2023 | 53 | |
| 13 | 2023 | 7 | |
| 14 | 2023 | 4 | |
| 15 | 2022 | 5 | |
| 16 | 2022 | 63 | |
| 17 | 2021 | 38 | |
| 18 | 2021 | 24 | |
| 19 | 2020 | 2 | |
| 20 | 2015 | 28 |
About Park Thaichon
Park Thaichon is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 144 papers that have together received 3.4k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (52 papers), Consumer Behavior in Brand Consumption and Identification (46 papers), Customer Service Quality and Loyalty (45 papers), Consumer Retail Behavior Studies (42 papers), Technology Adoption and User Behaviour (28 papers), Environmental Sustainability in Business (10 papers), Franchising Strategies and Performance (8 papers) and Entrepreneurship Studies and Influences (7 papers). The work is most often cited by research in Marketing (1.9k citations), Information Systems and Management (670 citations) and Organizational Behavior and Human Resource Management (941 citations). Park Thaichon has collaborated with scholars based in Australia, India and United States. Frequent co-authors include Sara Quach, Thu Nguyen Quach, Charles Jebarajakirthy, Catherine Prentice, Joy Parkinson, Yi Bu, Scott Weaven, António Lobo, Nicolas Hamelin and Mai Nguyen. Their work appears in journals such as Journal of Retailing and Consumer Services, Asia Pacific Journal of Marketing and Logistics, Australasian Marketing Journal (AMJ), Journal of Strategic Marketing and Journal of Consumer Behaviour.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.