Park Thaichon

5.2k total citations · 1 hit paper
144 papers, 3.4k citations indexed

About

Park Thaichon is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Park Thaichon has authored 144 papers receiving a total of 3.4k indexed citations (citations by other indexed papers that have themselves been cited), including 90 papers in Marketing, 67 papers in Sociology and Political Science and 51 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Park Thaichon's work include Digital Marketing and Social Media (52 papers), Consumer Behavior in Brand Consumption and Identification (46 papers) and Customer Service Quality and Loyalty (45 papers). Park Thaichon is often cited by papers focused on Digital Marketing and Social Media (52 papers), Consumer Behavior in Brand Consumption and Identification (46 papers) and Customer Service Quality and Loyalty (45 papers). Park Thaichon collaborates with scholars based in Australia, India and United States. Park Thaichon's co-authors include Sara Quach, Thu Nguyen Quach, Charles Jebarajakirthy, Catherine Prentice, Joy Parkinson, Yi Bu, Scott Weaven, António Lobo, Nicolas Hamelin and Mai Nguyen and has published in prestigious journals such as Journal of Business Research, Expert Systems with Applications and Technological Forecasting and Social Change.

In The Last Decade

Park Thaichon

128 papers receiving 3.2k citations

Hit Papers

Influencer marketing: Homophily, customer value co-creati... 2022 2026 2023 2024 2022 50 100 150
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
    2022 155 citations Park Thaichon et al. Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Park Thaichon Australia 34 1.9k 1.5k 941 670 512 144 3.4k
Arnold Japutra Australia 33 1.9k 1.0× 1.8k 1.2× 804 0.9× 617 0.9× 333 0.7× 101 3.2k
S. Sreejesh India 25 1.1k 0.6× 1.5k 1.0× 846 0.9× 598 0.9× 490 1.0× 78 3.6k
Charles Jebarajakirthy Australia 33 1.9k 1.1× 1.6k 1.1× 831 0.9× 940 1.4× 297 0.6× 84 3.4k
Anjala S. Krishen United States 28 1.6k 0.8× 2.1k 1.4× 562 0.6× 787 1.2× 406 0.8× 124 3.9k
Daniel Nunan United Kingdom 19 1.1k 0.6× 1.3k 0.9× 709 0.8× 529 0.8× 470 0.9× 36 3.1k
Sajad Rezaei Malaysia 27 1.5k 0.8× 1.6k 1.0× 908 1.0× 1.0k 1.5× 407 0.8× 62 3.3k
Dwi Suhartanto Indonesia 31 1.9k 1.0× 2.4k 1.6× 1.4k 1.5× 455 0.7× 351 0.7× 130 4.0k
Gomaa Agag United Kingdom 35 1.7k 0.9× 1.7k 1.1× 856 0.9× 1.1k 1.7× 595 1.2× 70 3.4k
Sebastián Molinillo Spain 36 1.9k 1.0× 2.4k 1.6× 759 0.8× 1.3k 2.0× 481 0.9× 85 4.3k
Franziska Völckner Germany 22 2.1k 1.1× 1.6k 1.1× 879 0.9× 499 0.7× 420 0.8× 50 3.5k

Countries citing papers authored by Park Thaichon

Since Specialization
Citations

This map shows the geographic impact of Park Thaichon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Park Thaichon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Park Thaichon more than expected).

Fields of papers citing papers by Park Thaichon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Park Thaichon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Park Thaichon. The network helps show where Park Thaichon may publish in the future.

Co-authorship network of co-authors of Park Thaichon

This figure shows the co-authorship network connecting the top 25 collaborators of Park Thaichon. A scholar is included among the top collaborators of Park Thaichon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Park Thaichon. Park Thaichon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Abid, Muhammad Farrukh, et al.. (2025). Designing an information technology-enabled framework in the retail service ecosystem. Technological Forecasting and Social Change. 215. 124078–124078.
2.
Nguyen, Thanh Toan, Sara Quach, Scott Weaven, et al.. (2025). Digital Twins: Enhancing Personalized Experience Through Multiple and Dynamic Persona Across Customer Phygital Journey. Australasian Marketing Journal (AMJ). 34(1). 86–102.
3.
Lim, Weng Marc, et al.. (2025). The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience. Journal of Consumer Behaviour. 24(3). 1392–1404. 4 indexed citations
4.
Thaichon, Park, et al.. (2025). The influence of artificial intelligence quality on business-to-business relationships on E-commerce platforms: unveiling the nexus. International Journal of Advertising. 44(8). 1483–1522.
5.
Thaichon, Park, et al.. (2025). Reimagining consumption for a greener planet: The role of online communities in tackling imperfect produce and food waste. Journal of Business Research. 201. 115701–115701. 2 indexed citations
6.
7.
Taleizadeh, Ata Allah, et al.. (2024). Price optimization in supply chain agreements: a comparative analysis of buyback and put option contracts for inventory risk management. Journal of Revenue and Pricing Management. 24(3). 300–321.
8.
Lim, Xin‐Jean, Sara Quach, Park Thaichon, Jun‐Hwa Cheah, & Hiram Ting. (2024). Fact or fake: information, misinformation and disinformation via social media. Journal of Strategic Marketing. 32(5). 659–664. 2 indexed citations
9.
Kumar, Ashwani, et al.. (2024). Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology. Journal of Global Scholars of Marketing Science. 34(3). 366–392. 1 indexed citations
10.
Thaichon, Park, et al.. (2023). I think, therefore I ignore: a study on disinformation’s credibility perceptions and sharing intentions over social media. Journal of Strategic Marketing. 1–17. 2 indexed citations
11.
Kautish, Pradeep, et al.. (2023). Environmental values and sustainability: Mediating role of nature connectedness, and love for nature toward vegan food consumption. Journal of Consumer Behaviour. 23(3). 1130–1145. 18 indexed citations
12.
Nguyen, Mai, et al.. (2023). Chatbots in frontline services and customer experience: An anthropomorphism perspective. Psychology and Marketing. 40(11). 2201–2225. 53 indexed citations
13.
Quach, Sara, Felix Septianto, Park Thaichon, & Billy Sung. (2023). The effects of team diversity on promoting sustainable luxury products. Asia Pacific Journal of Marketing and Logistics. 36(9). 2082–2103. 7 indexed citations
14.
Hall, John, et al.. (2023). “Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect. Asia Pacific Journal of Marketing and Logistics. 36(2). 457–479. 4 indexed citations
15.
Quach, Sara, Felix Septianto, & Park Thaichon. (2022). The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning. Asia Pacific Journal of Marketing and Logistics. 35(6). 1425–1442. 5 indexed citations
16.
Jaiswal, Deepak, et al.. (2022). Who will adopt electric vehicles? Segmenting and exemplifying potential buyer heterogeneity and forthcoming research. Journal of Retailing and Consumer Services. 67. 102969–102969. 63 indexed citations
17.
Quach, Sara, Felix Septianto, Park Thaichon, & Reza Ashari Nasution. (2021). The role of art infusion in enhancing pro-environmental luxury brand advertising. Journal of Retailing and Consumer Services. 64. 102780–102780. 38 indexed citations
18.
Quach, Sara, Felix Septianto, Park Thaichon, & Tung Moi Chiew. (2021). Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person. Journal of Retailing and Consumer Services. 62. 102618–102618. 24 indexed citations
19.
20.
Thaichon, Park & Thu Nguyen Quach. (2015). From Marketing Communications to Brand Management: Factors Influencing Relationship Quality and Customer Retention. Journal of Relationship Marketing. 14(3). 197–219. 28 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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