Varsha Jain

6.7k total citations · 2 hit papers
126 papers, 3.2k citations indexed

About

Varsha Jain is a scholar working on Marketing, Sociology and Political Science and Epidemiology. According to data from OpenAlex, Varsha Jain has authored 126 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 60 papers in Marketing, 51 papers in Sociology and Political Science and 22 papers in Epidemiology. Recurrent topics in Varsha Jain's work include Digital Marketing and Social Media (43 papers), Consumer Behavior in Brand Consumption and Identification (42 papers) and Influenza Virus Research Studies (22 papers). Varsha Jain is often cited by papers focused on Digital Marketing and Social Media (43 papers), Consumer Behavior in Brand Consumption and Identification (42 papers) and Influenza Virus Research Studies (22 papers). Varsha Jain collaborates with scholars based in India, United States and United Kingdom. Varsha Jain's co-authors include Subhadip Roy, Yogesh K. Dwivedi, Jamie Carlson, Heikki Karjaluoto, Jari Salo, Vikram Kumar, Gina A. Tran, David L. Hughes, Ramakrishnan Raman and Anjala S. Krishen and has published in prestigious journals such as Clinical Infectious Diseases, Journal of Business Research and The Journal of Infectious Diseases.

In The Last Decade

Varsha Jain

115 papers receiving 3.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Setting the future of digital and social media marketing research: Perspectives and research propositions

2020 1.3k citations Yogesh K. Dwivedi, Varsha Jain et al. profile →
AI advertising: An overview and guidelines

2023 64 citations John B. Ford, Varsha Jain et al. Journal of Business Research profile →

Peers

Varsha Jain

SPS

MARKE

EPIDE

ISM

AI

David Strutton United States

Jonathan A. Gutman United States

Chih‐Chien Wang Taiwan

Glen Nowak United States

David Bell United States

Mark Cleveland Canada

David Nicholas United Kingdom

Robert B. Duncan United States

Tom Smith United States

Elizabeth Davidson United States

David Strutton United States

Varsha Jain

2.0k ×1.4

SPS

1.8k ×1.6

MARKE

988 ×1.7

EPIDE

848 ×1.5

ISM

82 ×0.3

AI

Citations per year, relative to Varsha Jain Varsha Jain (= 1×) peers David Strutton

Countries citing papers authored by Varsha Jain

Since Specialization

Citations

This map shows the geographic impact of Varsha Jain's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Varsha Jain with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Varsha Jain more than expected).

Fields of papers citing papers by Varsha Jain

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Varsha Jain. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Varsha Jain. The network helps show where Varsha Jain may publish in the future.

Co-authorship network of co-authors of Varsha Jain

This figure shows the co-authorship network connecting the top 25 collaborators of Varsha Jain. A scholar is included among the top collaborators of Varsha Jain based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Varsha Jain. Varsha Jain is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Kasilingam, Dharun, et al.. (2025). Digital daydreams: Exploring consumer motivations for engaging with the metaverse. Journal of Retailing and Consumer Services. 85. 104294–104294. 2 indexed citations

2.

Jain, Varsha, et al.. (2025). Construction, Validation, and Generalization of Digital Consumption Value Scale. Journal of Consumer Behaviour. 24(6). 3043–3061.

3.

Roy, Gourav, Varsha Jain, & Abhishek Behl. (2025). Sociable Gamification and Social Media Promotions: Personalization of Social Media Promotions Through Strategic Views. Journal of Promotion Management. 31(3). 396–430.

4.

Korzyński, Paweł, et al.. (2025). Opinion leadership in a digital age: The rise of nano and micro-influencers. Telematics and Informatics. 102. 102328–102328.

5.

Jain, Varsha, et al.. (2024). The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products. Journal of Consumer Behaviour. 24(2). 799–819.

6.

Spais, George S., Varsha Jain, & John B. Ford. (2024). Social media influencers and immersive technologies for dynamic consumer behavior. Journal of Consumer Behaviour. 23(5). 2390–2394. 9 indexed citations

7.

Jain, Varsha, et al.. (2024). Exploring the Dark Side of AI and Its Influence on Consumer Emotion. Journal of Consumer Behaviour. 24(2). 529–544. 3 indexed citations

8.

Jain, Varsha, et al.. (2024). Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach. Journal of Retailing and Consumer Services. 78. 103757–103757. 16 indexed citations

9.

Eastman, Jacqueline K., Hyunju Shin, Varsha Jain, & Xinfang Wang. (2024). Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach. Journal of Business Research. 183. 114871–114871. 12 indexed citations

10.

Jain, Varsha, et al.. (2023). Luxury hospitality: A systematic literature review and research agenda. International Journal of Hospitality Management. 115. 103597–103597. 31 indexed citations

11.

Sheth, Jagdish N., et al.. (2023). The growing importance of customer-centric support services for improving customer experience. Journal of Business Research. 164. 113943–113943. 27 indexed citations

12.

Tan, Garry Wei‐Han, Eugene Cheng‐Xi Aw, Tat‐Huei Cham, et al.. (2023). Metaverse in marketing and logistics: the state of the art and the path forward. Asia Pacific Journal of Marketing and Logistics. 35(12). 2932–2946. 64 indexed citations

13.

Shin, Hyunju, et al.. (2023). Immersive technologies and consumer behavior: A systematic review of two decades of research. Australian Journal of Management. 50(1). 55–79. 40 indexed citations

14.

Jain, Varsha, et al.. (2023). Artificial intelligence consumer behavior: A hybrid review and research agenda. Journal of Consumer Behaviour. 23(2). 676–697. 63 indexed citations

15.

Shin, Hyunju, et al.. (2022). Luxury experience and consumer behavior: a literature review. Marketing Intelligence & Planning. 41(2). 199–213. 32 indexed citations

16.

Jain, Varsha, et al.. (2019). Digital Storytelling as a Solution to Destigmatize Products: Case of Women Lingerie from India. Nihon Keiei Gakkaishi. 25(1). 25–48. 1 indexed citations

17.

Shah, Reshma, et al.. (2018). How brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies. Journal of brand strategy. 6(4). 397–397. 2 indexed citations

18.

Jain, Varsha. (2016). eBin: An automated food wastage tracking system for dormitory student's mess. 52–56. 3 indexed citations

19.

Jain, Varsha, et al.. (2010). Customer Perception about Celebrity Endorsement in Television Advertising for Retail Brands. SSRN Electronic Journal. 5 indexed citations

20.

Jain, Varsha, et al.. (2010). Differential Effect Of National Vs. Regional Celebrities On Consumer Attitudes. Management and Marketing. 5(4). 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact