Varsha Jain
- Sociology and Political Science top 1%
- Marketing top 0.5%
- Epidemiology top 5%
- Information Systems and Management top 0.5%
- Artificial Intelligence top 5%
- Co-authors
- Subhadip RoyYogesh K. DwivediJamie CarlsonHeikki KarjaluotoJari SaloVikram KumarGina A. TranDavid L. Hughes
- Topics
- Digital Marketing and Social Media (43 papers)Consumer Behavior in Brand Consumption and Identification (42 papers)Influenza Virus Research Studies (22 papers)
- Partner nations
- IndiaUnited StatesUnited Kingdom
In The Last Decade
Varsha Jain
115 papers receiving 3.0k citations
Hit Papers
Peers
Comparison fields: 5 of 159
- Sociology and Political Science 1.4k
- Marketing 1.1k
- Epidemiology 578
- Information Systems and Management 569
- Artificial Intelligence 313
Countries citing papers authored by Varsha Jain
This map shows the geographic impact of Varsha Jain's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Varsha Jain with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Varsha Jain more than expected).
Fields of papers citing papers by Varsha Jain
This network shows the impact of papers produced by Varsha Jain. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Varsha Jain. The network helps show where Varsha Jain may publish in the future.
Co-authorship network of co-authors of Varsha Jain
This figure shows the co-authorship network connecting the top 25 collaborators of Varsha Jain. A scholar is included among the top collaborators of Varsha Jain based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Varsha Jain. Varsha Jain is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 0 | |
| 3 | 0 | |
| 4 | 0 | |
| 5 | 0 | |
| 6 | 9 | |
| 7 | 3 | |
| 8 | 16 | |
| 9 | 12 | |
| 10 | 31 | |
| 11 | 27 | |
| 12 | 64 | |
| 13 | 40 | |
| 14 | 63 | |
| 15 | 32 | |
| 16 | 1 | |
| 17 | 2 | |
| 18 | 3 | |
| 19 | Customer Perception about Celebrity Endorsement in Television Advertising for Retail Brands | 5 |
| 20 | Differential Effect Of National Vs. Regional Celebrities On Consumer Attitudes | 5 |
About Varsha Jain
Varsha Jain is a scholar working on Marketing, Information Systems and Management and Human-Computer Interaction, having authored 126 papers that have together received 3.2k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (43 papers), Consumer Behavior in Brand Consumption and Identification (42 papers) and Influenza Virus Research Studies (22 papers). The work is most often cited by research in Marketing (1.1k citations), Information Systems and Management (569 citations) and Sociology and Political Science (1.4k citations). Varsha Jain has collaborated with scholars based in India, United States and United Kingdom. Frequent co-authors include Subhadip Roy, Yogesh K. Dwivedi, Jamie Carlson, Heikki Karjaluoto, Jari Salo, Vikram Kumar, Gina A. Tran, David L. Hughes, Ramakrishnan Raman and Anjala S. Krishen. Their work appears in journals such as Clinical Infectious Diseases, Journal of Business Research and The Journal of Infectious Diseases.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.