Yet Mee Lim
Impact in
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- Customer Service Quality and Loyalty
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
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- Digital Marketing and Social Media 6
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- Customer Service Quality and Loyalty 3
- Co-authors
- Tat‐Huei Cham (7 shared papers)Teck Heang Lee (7 shared papers)Ching Seng Yap (8 shared papers)Jun‐Hwa Cheah (1 shared paper)Hiram Ting (1 shared paper)Boon Liat Cheng (3 shared papers)Μαριάννα Σιγάλα (1 shared paper)Cai Lian Tam (5 shared papers)
In The Last Decade
Yet Mee Lim
30 papers receiving 698 citations
Peers
Comparison fields: 5 of 82
- Organizational Behavior and Human Resource Management 193
- Marketing 169
- Information Systems and Management 118
- Tourism, Leisure and Hospitality Management 21
- Sociology and Political Science 309
Countries citing papers authored by Yet Mee Lim
This map shows the geographic impact of Yet Mee Lim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yet Mee Lim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yet Mee Lim more than expected).
Fields of papers citing papers by Yet Mee Lim
This network shows the impact of papers produced by Yet Mee Lim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yet Mee Lim. The network helps show where Yet Mee Lim may publish in the future.
Co-authors
The 22 scholars most cited alongside Yet Mee Lim, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 32 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 132 | |
| 2 | 2016 | 96 | |
| 3 | 2016 | 66 | |
| 4 | 2021 | 66 | |
| 5 | 2009 | 55 | |
| 6 | 2017 | 54 | |
| 7 | 2014 | 50 | |
| 8 | 2016 | 36 | |
| 9 | 2012 | 28 | |
| 10 | 1993 | 22 | |
| 11 | The Effectiveness of Online Advertising in Purchase Decision: Liking, Recall and Click | 2011 | 21 |
| 12 | 2011 | 19 | |
| 13 | 2011 | 18 | |
| 14 | PERCEIVED STRESS, COPING STRATEGY AND GENERAL HEALTH: A STUDY ON ACCOUNTING STUDENTS IN MALAYSIA | 2013 | 16 |
| 15 | 2023 | 14 | |
| 16 | 2011 | 8 | |
| 17 | 2010 | 6 | |
| 18 | Perceived Job Readiness of Business Students at the Institutes of Higher Learning in Malaysia | 2018 | 6 |
| 19 | ANALYZING SKILL PROFILE AMONG BUSINESS GRADUATES: IS IT GENERIC OR SPECIFIC? | 2014 | 6 |
| 20 | 2012 | 6 |
About Yet Mee Lim
Yet Mee Lim is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management, Marketing, Information Systems and Management and Communication, having authored 32 papers that have together received 757 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (6 papers), Higher Education and Employability (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Knowledge Management and Sharing (4 papers), Customer Service Quality and Loyalty (3 papers), Accounting Education and Careers (3 papers) and Global Healthcare and Medical Tourism (3 papers). The work is most often cited by research in Organizational Behavior and Human Resource Management (193 citations), Marketing (169 citations), Information Systems and Management (118 citations), Tourism, Leisure and Hospitality Management (21 citations) and Sociology and Political Science (309 citations). Yet Mee Lim has collaborated with scholars based in Malaysia, Australia and Jordan. Frequent co-authors include Tat‐Huei Cham, Teck Heang Lee, Ching Seng Yap, Jun‐Hwa Cheah, Hiram Ting, Boon Liat Cheng, Μαριάννα Σιγάλα, Cai Lian Tam, Anson Seers and Teck Chai Lau. Their work appears in journals such as Data in Brief, International Journal of Innovation and Learning, Journal of Business and Psychology, Journal of Product & Brand Management and Management Research Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.