Francisco Muñoz‐Leiva

6.9k citations
96 papers · 5.0k indexed · 3 hit papers · h-index 36
Topics
Digital Marketing and Social Media (45 papers)Technology Adoption and User Behaviour (36 papers)Consumer Behavior in Brand Consumption and Identification (23 papers)
Partner nations
SpainPortugalSerbia

In The Last Decade

Francisco Muñoz‐Leiva

94 papers receiving 4.8k citations

Hit Papers

Antecedents of the adoption of the new mobile payment sys...2014202620182022201420182017100200300

Peers

Francisco Muñoz‐Leiva
Comparison fields: 5 of 166
  • Sociology and Political Science 2.6k
  • Information Systems and Management 2.2k
  • Marketing 1.6k
  • Organizational Behavior and Human Resource Management 723
  • Strategy and Management 606
Replace Sebastián Molinillo with:
Sebastián Molinillo Spain
Liu Yong China
Charles Dennis United Kingdom
Tat‐Huei Cham Malaysia
Tommi Laukkanen Finland
Lai-Ying Leong Malaysia
Chulmo Koo South Korea
Anjala S. Krishen United States
Bernd Skiera Germany
Soumya Ray Taiwan
Francisco Muñoz‐Leiva relative to Sebastián Molinillo Spain Sebastián Molinillo's profile →
Citations per field
00.5×10×20×34.3×
Sebastián Molinillo · 1×
Citations per year

Countries citing papers authored by Francisco Muñoz‐Leiva

Since Specialization
Citations

This map shows the geographic impact of Francisco Muñoz‐Leiva's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Francisco Muñoz‐Leiva with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Francisco Muñoz‐Leiva more than expected).

Fields of papers citing papers by Francisco Muñoz‐Leiva

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Francisco Muñoz‐Leiva. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Francisco Muñoz‐Leiva. The network helps show where Francisco Muñoz‐Leiva may publish in the future.

Co-authorship network of co-authors of Francisco Muñoz‐Leiva

This figure shows the co-authorship network connecting the top 25 collaborators of Francisco Muñoz‐Leiva. A scholar is included among the top collaborators of Francisco Muñoz‐Leiva based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Francisco Muñoz‐Leiva. Francisco Muñoz‐Leiva is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 2
3 2
4 31
5 9
6 17
7
Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology appliedbreakdown →
354
8 101
9 16
10
Perfil del consumidor turístico móvil: Una aproximación al usuario experimentado
1
11 144
12 9
13 16
14 9
15 13
16 9
17
¿Cómo mejorar la tasa de respuesta en encuestas on line?
6
18
Caracterización de los clientes de banca electrónica
4
19
ANÁLISIS DE LA EFECTIVIDAD DEL MENSAJE PUBLICITARIO EN LA PROMOCIÓN DE COMPORTAMIENTOS DE CONSUMO SOSTENIBLES
1
20
Productos de agricultura ecológica y sistemas de certificación: perfiles de consumidor
4

About Francisco Muñoz‐Leiva

Francisco Muñoz‐Leiva is a scholar working on Information Systems and Management, Marketing and Tourism, Leisure and Hospitality Management, having authored 96 papers that have together received 5.0k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (45 papers), Technology Adoption and User Behaviour (36 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers). The work is most often cited by research in Information Systems and Management (2.2k citations), Marketing (1.6k citations) and Organizational Behavior and Human Resource Management (723 citations). Francisco Muñoz‐Leiva has collaborated with scholars based in Spain, Portugal and Serbia. Frequent co-authors include Francisco Liébana‐Cabanillas, Juan Sánchez‐Fernández, Janet Hernández‐Méndez, José Alberto Castañeda García, Iviane Ramos de Luna, Elena Higueras‐Castillo, Francisco Montoro-Ríos, Salvador del Barrio‐García, Teodoro Luque Martínez and Diego Gómez-Carmona. Their work appears in journals such as SHILAP Revista de lepidopterología, Renewable and Sustainable Energy Reviews and Journal of Cleaner Production.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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