Sylvia Bräsel
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 14
- Consumer Behavior in Brand Consumption and Identification 12
-
- Media Influence and Health 7
Sylvia Bräsel
23 papers receiving 2.0k citations
Hit Papers
Peers
Comparison fields: 5 of 104
- Marketing 1.5k
- Organizational Behavior and Human Resource Management 511
- Information Systems and Management 219
- Sociology and Political Science 1.1k
- Experimental and Cognitive Psychology 300
Countries citing papers authored by Sylvia Bräsel
This map shows the geographic impact of Sylvia Bräsel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sylvia Bräsel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sylvia Bräsel more than expected).
Fields of papers citing papers by Sylvia Bräsel
This network shows the impact of papers produced by Sylvia Bräsel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sylvia Bräsel. The network helps show where Sylvia Bräsel may publish in the future.
Co-authors
The 6 scholars most cited alongside Sylvia Bräsel, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 101 | |
| 2 | 2017 | 140 | |
| 3 | Touching Versus Talking: Alternative Interfaces and the Extended Self | 2016 | 1 |
| 4 | Chroma Looms Large: the Influence of Color Saturation on Attention and Size Perceptions | 2015 | 1 |
| 5 | 2015 | 39 | |
| 6 | 2015 | 99 | |
| 7 | 2015 | 48 | |
| 8 | 2013 | 30 | |
| 9 | 2012 | 16 | |
| 10 | 2011 | 201 | |
| 11 | 2011 | 1 | |
| 12 | 2011 | 4 | |
| 13 | 2010 | 3 | |
| 14 | 2010 | 55 | |
| 15 | 2008 | 30 | |
| 16 | Feast Or Famine: How Expectations Polarize Judgments of Ambiguous Alternative Set Sizes | 2008 | 1 |
| 17 | Visual Velocity: Content Font Effects and Incidental Online Ad Exposure | 2008 | 6 |
| 18 | 2008 | 15 | |
| 19 | 2008 | 45 | |
| 20 | When Good Brands Do Bad Hit paper breakdown → | 2004 | 1069 |
About Sylvia Bräsel
Sylvia Bräsel is a scholar working on Marketing, Literature and Literary Theory, General Decision Sciences, Sensory Systems and Organizational Behavior and Human Resource Management, having authored 23 papers that have together received 2.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Media Influence and Health (7 papers), Digital Marketing and Social Media (7 papers), Color perception and design (4 papers), Customer Service Quality and Loyalty (3 papers), Multisensory perception and integration (3 papers), Media, Gender, and Advertising (2 papers) and Technology Adoption and User Behaviour (2 papers). The work is most often cited by research in Marketing (1.5k citations), Organizational Behavior and Human Resource Management (511 citations), Information Systems and Management (219 citations), Sociology and Political Science (1.1k citations) and Experimental and Cognitive Psychology (300 citations). Sylvia Bräsel has collaborated with scholars based in United States and United Kingdom. Frequent co-authors include Susan Fournier, Jennifer Aaker, James Gips, Henrik Hagtvedt, Kevin L. Sample and Arch G. Woodside. Their work appears in journals such as Journal of the Academy of Marketing Science, Journal of Consumer Research, Cyberpsychology Behavior and Social Networking, Journal of Marketing and Journal of Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.